July 7, 2025
How to Turn a Revenue Slump Into a Breakthrough in 3 Simple Steps
Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call When your revenue tanks, it’s easy to panic. All successful entrepreneurs have been there at one point or another. But what if I told you there is a calm, strategic approach to addressing revenue slumps that allows you to bounce back with confidence? Today, I’ll walk you through my tried-and-tested three-step method for addressing (and fixing) revenue problems. From conducting a postm...
👉 Ready for the next step? Book a call: https://program.www.entremd.com/callÂ
When your revenue tanks, it’s easy to panic. All successful entrepreneurs have been there at one point or another.Â
But what if I told you there is a calm, strategic approach to addressing revenue slumps that allows you to bounce back with confidence?Â
Today, I’ll walk you through my tried-and-tested three-step method for addressing (and fixing) revenue problems. From conducting a postmortem analysis to turning your business around in just 30 days, this method provides a clear pathway to sustainable growth. And the best part is it will give you the confidence you need to face problems head-on without panicking!Â
Tune in.Â
—
Key Takeaways:Â
- 00:00 IntroÂ
- 01:52 Running a postmortemÂ
- 07:17 Building a pathwayÂ
- 12:19 Executing the planÂ
- 18:10 Leaning on your communityÂ
- 20:12 OutroÂ
—
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
00:00 - Revenue Tanks: What Next?
04:33 - Running a Business Postmortem
10:03 - Creating Your Recovery Pathway
14:51 - What Not to Cut
19:12 - Community Support and Time Management
22:41 - Closing Encouragement and Call to Action
WEBVTT
00:00:00.160 --> 00:00:01.284
How am I going to get out of this?
00:00:01.284 --> 00:00:02.688
How am I going to turn this around?
00:00:02.688 --> 00:00:05.025
And let me tell you you're a physician CEO.
00:00:05.025 --> 00:00:07.014
You can turn this around.
00:00:07.014 --> 00:00:08.077
You can turn it around.
00:00:08.077 --> 00:00:12.742
You started your business from scratch, you got it to where it was, and then the revenue tax you could get it back up.
00:00:12.742 --> 00:00:26.443
Hi docs, welcome to the EntreMD podcast, where it's all about helping amazing physicians, just like you, embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.
00:00:26.443 --> 00:00:28.289
I'm your host, dr Una.
00:00:33.401 --> 00:00:40.926
I used to think that once I figured out how to create revenue in my business, I would have sorted out all my confidence problems, right, like.
00:00:40.926 --> 00:00:53.981
I would know how to do things, I'd be relaxed, I'd finally arrived, and one of the things that happened, you know, for instance, the first year that we hit two million in revenue was, all of a sudden, this fear came over me Like, what if you can't maintain this?
00:00:53.981 --> 00:00:55.146
What if you can't grow this?
00:00:55.146 --> 00:01:00.384
What if you drop back to a million in revenue and you're found out that you didn't really know what you were doing and all of that stuff.
00:01:00.384 --> 00:01:01.968
And I addressed that, right, like.
00:01:01.968 --> 00:01:12.606
So it was a very shocking discovery for me right, but the thing is that you know there might be seasons in your business where it seems like your revenue tanks.
00:01:12.606 --> 00:01:13.328
Your cashflow is not there.
00:01:13.328 --> 00:01:18.579
Maybe you didn't get to pay yourself even after you've done really well and after you've done really well for a while.
00:01:18.579 --> 00:01:24.031
And I want to show you on this episode what to do when your revenue tanks, when your cashflow tanks.
00:01:24.031 --> 00:01:30.251
And having this way of thinking puts you in a position where you can grow, and you can grow confidently.
00:01:30.251 --> 00:01:40.192
And when challenging times show up in your business or you anticipate they're going to show up, you know exactly how to handle them, so that consistent growth can be what your business experiences.
00:01:40.340 --> 00:01:42.185
Okay, and I'm going to walk you through three things.
00:01:42.185 --> 00:01:42.945
This is something.
00:01:42.945 --> 00:01:44.069
This is one of the episodes.
00:01:44.069 --> 00:01:49.121
You probably want to have a notebook and a journal and all of these things and really lean into it.
00:01:49.121 --> 00:01:51.167
It's going to be a total game changer.
00:01:51.167 --> 00:01:59.313
So three things the first thing here is going to be running a postmortem, like getting the diagnosis what exactly is going on here?
00:01:59.313 --> 00:02:05.412
Because the fact that your cashflow is less, it doesn't mean maybe you didn't have enough volume.
00:02:05.412 --> 00:02:09.098
It doesn't mean you didn't have enough new patients or new clients that like.
00:02:09.098 --> 00:02:11.728
We don't know what it means until we look at the numbers.
00:02:11.829 --> 00:02:15.651
Okay, and I want to give you a few examples of the things that could be going on.
00:02:15.651 --> 00:02:24.806
The first thing that could be going on is it could be that you made heavy investments in your business because you're preparing for growth, okay, and so that could look like.
00:02:24.806 --> 00:02:29.236
I've had clients who, you know, did additional locations to a private practice.
00:02:29.236 --> 00:02:36.421
Right, that's something that is a heavy investment, but it's required for growth, right, and the investment precedes the growth.
00:02:36.421 --> 00:02:41.622
Or it could be maybe you didn't get a new location, but maybe you moved into a new location, a bigger location.
00:02:41.622 --> 00:02:42.723
I've had clients who did that.
00:02:42.723 --> 00:02:44.486
They had six exam rooms, whatever.
00:02:44.486 --> 00:02:47.973
They had it for a few years, they had outgrown it and they had to get more space.
00:02:47.973 --> 00:02:53.325
That puts you in a place where you're going to make a lot of investments.
00:02:53.325 --> 00:02:56.500
Sometimes people find themselves paying rent in two locations as they're trying to work through it and all of that stuff.
00:02:56.500 --> 00:02:57.701
Right, that's a heavy investment.
00:02:58.143 --> 00:03:03.852
Maybe you're in a specialty, you have a private practice and you're in a specialty where it's very equipment heavy.
00:03:03.852 --> 00:03:06.260
These are, you know, the machines and all of that stuff.
00:03:06.260 --> 00:03:08.004
They're really expensive and all that.
00:03:08.004 --> 00:03:10.592
Or maybe you invested in team.
00:03:10.592 --> 00:03:18.004
You know, maybe you're a coach and you hired a high capacity team member, maybe a business manager or something like that, or you hired more coaches.
00:03:18.004 --> 00:03:22.461
Or you're a physician and you hired another physician in your private practice.
00:03:22.461 --> 00:03:24.825
Right, you have a private practice and you hired another physician.
00:03:24.825 --> 00:03:28.212
Again, that is an investment that will precede the return on investment.
00:03:28.894 --> 00:03:34.792
Now, if that is the case, now what you want to do is really separate out the numbers, like.
00:03:34.792 --> 00:03:35.881
What is the like?
00:03:35.881 --> 00:03:43.889
If I took out the heavy investment that I needed to make that hasn't started re-yielding an ROI yet, what is my, what do my numbers actually look like?
00:03:43.889 --> 00:03:47.443
Right, and it's important to do that because you want to see is that the only problem?
00:03:47.443 --> 00:03:48.866
Are we having multiple problems?
00:03:48.866 --> 00:03:51.941
You won't know till you look at it.
00:03:51.941 --> 00:03:59.306
So you take out, let's say you take out the physician's salary and maybe the support staff that you had to hire to support that physician.
00:03:59.306 --> 00:04:01.762
They haven't started pulling their weight yet and all of that.
00:04:01.762 --> 00:04:03.686
If I take all of that out, how are we doing?
00:04:03.686 --> 00:04:05.329
Is it comparable to where we've been?
00:04:05.329 --> 00:04:05.709
Are we?
00:04:05.709 --> 00:04:08.253
Maybe we're even growing, right, if you take that out, right?
00:04:08.319 --> 00:04:26.855
So you want to take a look at that first and then see, okay, another reason why you know, when you run a postmortem, another thing you may find is you may find that there's low volume of business, right, like, so the money coming in, the revenue coming in period is just it's dropped like it's dropped significantly, right?
00:04:26.855 --> 00:04:29.261
So in the first instance we gave with a heavy investment.
00:04:29.261 --> 00:04:41.423
Your revenue may even be more, but you had so much, you know capital expense or you know investments for growth, that it looked like you didn't grow Right and the cash flow is like shot, right.
00:04:41.423 --> 00:04:46.451
In this case you just didn't bring in the revenue period, right, and it could be a number of things.
00:04:46.451 --> 00:04:53.069
Maybe you didn't have, you know, enough new clients, or maybe you didn't have enough repeat clients or repeat patients.
00:04:53.069 --> 00:05:13.781
Or maybe you know you typically have a lot of upsells or you have you're a surgeon, so I've had, you know, surgeons in private practice where they saw the same volume of patients, but now they have more medical and more follow-up and less surgeries, and they saw the same volume of patients, but now they have more medical and more follow-up and less surgeries, and so the revenue is significantly less, significantly.
00:05:13.752 --> 00:05:15.074
So you want to take a look at that Like is that what happened?
00:05:15.074 --> 00:05:17.173
Or maybe it's just that you know it's low team productivity.
00:05:17.173 --> 00:05:22.666
This is the one you always want to look for, and so maybe there's somebody in charge of referrals they didn't do their job.
00:05:22.666 --> 00:05:28.697
And there's somebody in charge of, you know, making sure there's repeat clients or repeat patients, and that person didn't do their job.
00:05:28.697 --> 00:05:36.673
Or you have somebody in charge of marketing and they completely dropped the ball like low team productivity, and the bigger your team is, the more important this is.
00:05:36.673 --> 00:05:39.845
So you want to take a look like did everybody pull their weight?
00:05:39.845 --> 00:05:43.589
What are the levers that bring revenue into my business?
00:05:43.589 --> 00:05:44.992
Is everybody pulling their weight?
00:05:44.992 --> 00:05:50.598
Because if they're not pulling their weight, you still have their expense, but you got no ROI right.
00:05:50.598 --> 00:05:52.166
And then now you know what to fix.
00:05:52.166 --> 00:05:53.110
Why is this important?
00:05:53.110 --> 00:05:59.031
Because until you do this, you do not actually know what the problem is and you can't fix it because you don't know.
00:05:59.232 --> 00:06:01.507
When you do a postmark, what else could you discover?
00:06:01.507 --> 00:06:05.059
You could just discover that there's a lot like increased expenses.
00:06:05.059 --> 00:06:17.076
Okay, so we just have a lot more expenses so not quite capital expenses, like the first example we gave, but you have more, or you have unproductive expenses, and I'll explain what I mean I mean by that.
00:06:17.076 --> 00:06:22.262
You have expenses that are not creating an ROI whatsoever in your business.
00:06:22.262 --> 00:06:26.175
Maybe they mattered in the beginning of the business, they don't matter anymore, but you're still paying for them.
00:06:26.175 --> 00:06:30.795
Now, notice that I put that as a lower example, because a lot of times it's not quite that.
00:06:30.795 --> 00:06:36.281
A lot of times it's the top number, but, yeah, that could be one of the reasons, and then it could be any combination, right?
00:06:36.281 --> 00:06:53.791
So, for instance, the person who did the really heavy investment they may have been totally distracted by a new location, or moving to a new location, or getting a new team member onboarded and all of those things that they actually stopped doing, all the things that would normally bring in revenue.
00:06:53.791 --> 00:06:57.918
So now you have the heavy investment, now you have the low volume of business.
00:06:57.918 --> 00:06:58.884
You see what I'm saying.
00:06:58.884 --> 00:07:01.314
So, again, this piece is so crucial.
00:07:01.504 --> 00:07:03.252
Not doing this is like seeing a patient.
00:07:03.252 --> 00:07:05.728
The patient is like you know, doc, what's wrong with me?
00:07:05.728 --> 00:07:12.788
And you start telling them what's wrong with them without doing a proper history, review of systems, exam and all of those things.
00:07:12.788 --> 00:07:15.295
You cannot make a diagnosis without doing this.
00:07:15.295 --> 00:07:21.665
It is worth the time it will take you to do it, okay, okay, so that's the first thing is run a postmortem so you can get the diagnosis.
00:07:21.665 --> 00:07:29.110
The second thing is, now that you have a diagnosis, you want to work on a solution.
00:07:29.110 --> 00:07:30.790
You want to work on a pathway.
00:07:30.790 --> 00:07:37.175
Okay, like, what is my path out of that stuff, plus overhead and all of those things, and so your cashflow is shot.
00:07:37.175 --> 00:07:38.396
What is the pathway?
00:07:38.396 --> 00:07:51.927
Well, the pathway is filling up that person's schedule.
00:07:51.927 --> 00:07:52.870
That's the pathway.
00:07:52.870 --> 00:07:54.233
Now there are other pathways.
00:07:54.233 --> 00:07:59.595
Right, we could ramp up other producers who can bring in revenue while this person's schedule is being built.
00:07:59.595 --> 00:08:01.586
But again, that's a pathway.
00:08:02.065 --> 00:08:04.987
Now, maybe you know how to fill up your schedule.
00:08:04.987 --> 00:08:08.971
You have a good reputation in the company, in the community where you find yourself.
00:08:08.971 --> 00:08:11.754
You've used ads before and you know how your ads respond.
00:08:11.754 --> 00:08:15.817
You have a referral base, a really good referral base that you can talk to and they'll send you people.
00:08:15.817 --> 00:08:19.079
You have a ton of patients who are overdue for appointments.
00:08:19.079 --> 00:08:26.807
You can reach out to say, hey, we can get you in this week and all of those kinds of things, and all of those kinds of things, like.
00:08:26.829 --> 00:08:36.027
So you just map that out, like, okay, this is what we're going to do to overcome that problem and when you're done, you look at it like if we did these things, that we decided to do these five things we decided to do, what are the chances it will fill up this person's schedule?
00:08:36.027 --> 00:08:37.107
Maybe, say, 80%.
00:08:37.107 --> 00:08:38.951
It's like, boom, okay, let's go Right.
00:08:38.951 --> 00:08:40.552
Maybe it's not that.
00:08:40.552 --> 00:08:44.937
Maybe you know you moved in, you had a low volume, right.
00:08:44.937 --> 00:08:47.706
It's kind of the same thing If we had a low volume.
00:08:47.706 --> 00:08:51.785
The question becomes what are the top three things that filled up our schedule in the past?
00:08:51.785 --> 00:08:59.594
Like, wonderful, now let's go do those three things, let's go all in on those three things again, and maybe there's some loaf hanging fruits you can add to it.
00:08:59.594 --> 00:09:02.667
So then you build out this strategy, you build out this pathway.
00:09:02.667 --> 00:09:04.389
This is how we're going to get out of this.
00:09:04.788 --> 00:09:11.054
Maybe you moved into a new location again, right, and you're like, okay, what is the solution to this?
00:09:11.054 --> 00:09:14.778
Like our old location is doing, our first location is doing fantastic.
00:09:14.778 --> 00:09:19.001
Like after we did the postmortem, we found out that's not even the problem at all.
00:09:19.001 --> 00:09:20.908
Like it actually grew.
00:09:20.908 --> 00:09:24.091
The revenue for that location grew, the profits for that location grew.
00:09:24.091 --> 00:09:32.309
Is the second one that makes it look like we have a cashflow problem?
00:09:32.309 --> 00:09:32.772
Okay, wonderful.
00:09:32.772 --> 00:09:33.554
So then what are we going to do?
00:09:33.554 --> 00:09:35.100
It means we need to fire on all cylinders to fill that place up.
00:09:35.100 --> 00:09:47.533
It means that if we have, for instance, if we have more volume than we can handle in the first location, maybe we pull a dock on the days they're not busy in the second location to come to the first location and see patients and stuff.
00:09:47.533 --> 00:09:49.957
So they're still bringing in revenue because it's one pot.
00:09:50.445 --> 00:09:51.128
Do you see what I'm saying?
00:09:51.128 --> 00:09:57.538
So I can't give you the exact thing you would do, but once you have a diagnosis, you can then look for the pathway.
00:09:57.538 --> 00:10:07.587
So think about three to five things that you can do over a 30 day period, 60 day period that will really I like 30, which will really rev everything up right, like you want to.
00:10:07.587 --> 00:10:15.154
You want to create that pathway and you may have this thought like, oh, I don't know what that pathway is and it's almost never true, especially if you're established.
00:10:15.154 --> 00:10:23.231
You want to tap into your own wisdom and say, knowing what I know, like, what are the top three things that would deliver X results?
00:10:23.231 --> 00:10:28.216
Okay, and what are the top three things that are proven to deliver X results?
00:10:28.216 --> 00:10:30.150
And then you come up with your own pathway.
00:10:30.150 --> 00:10:35.110
So that's the second thing we do, right, we build out a pathway.
00:10:35.225 --> 00:10:37.332
Maybe your expenses went way out of whack.
00:10:37.332 --> 00:10:45.205
Maybe somebody else, who cannot feel the pinch because they don't make the money, is responsible for spending the money, right.
00:10:45.205 --> 00:10:50.096
And you decide, okay, I'm gonna take that, that back, or I'm going to put parameters in place and stuff like that.
00:10:50.096 --> 00:10:52.653
I'm going to cut out the things that don't have an ROI.
00:10:52.653 --> 00:11:00.073
I want to say this you know very clearly when it comes to cutting out things that don't have an ROI, let me give you three things not to cut.
00:11:00.073 --> 00:11:01.772
I say this all the time on the podcast.
00:11:02.144 --> 00:11:03.828
The first thing you don't want to cut is you don't want to.
00:11:03.828 --> 00:11:18.514
Okay, now you want to make sure your team is a profitable team, right, you want to make sure they're all creating revenue and things like that, but you don't want to cut your team.
00:11:18.514 --> 00:11:23.354
You train your team or you remove underperformers, but you don't cut your team.
00:11:23.354 --> 00:11:26.649
And then, third thing you don't want to cut is your education.
00:11:26.649 --> 00:11:27.210
Right.
00:11:27.210 --> 00:11:31.907
Is your education when you find yourself in a position where it's more challenging?
00:11:31.907 --> 00:11:41.009
That's when you want to lean in more, like I need to be in a community where I'm getting my business education, so I know what to do, I know how to respond to circumstances and all of those things.
00:11:41.009 --> 00:11:45.048
I'm continually upgrading myself as a physician CEO and things like that.
00:11:45.048 --> 00:11:46.735
Okay, so those are three things you don't want to cut.
00:11:47.105 --> 00:11:50.571
Okay, so we talked about running the postmortem Very important.
00:11:50.571 --> 00:11:54.297
I keep saying this because if this is not done, none of the other things matter.
00:11:54.297 --> 00:11:55.999
Okay, so I run a postmortem.
00:11:55.999 --> 00:11:58.211
Okay, I decide on a pathway.
00:11:58.211 --> 00:11:59.690
How am I going to get out of this?
00:11:59.690 --> 00:12:01.471
How am I going to turn this around?
00:12:01.471 --> 00:12:06.697
And let me tell you, you're a physician CEO, you can turn this around.
00:12:06.697 --> 00:12:08.330
Okay, you can turn it around.
00:12:08.330 --> 00:12:38.985
You start your business from scratch Most people, you start your business from scratch, no-transcript.
00:12:39.485 --> 00:12:54.294
And then our revenues tanked and stuff, and I said, okay, I don't like what happened, I don't like what's happening with the revenue, I don't like what's happening with the cashflow, and so what I found is that there there are a lot of you know, like what was responsible for the tanking is how I had low volume of business.
00:12:54.294 --> 00:12:57.460
So for a practice that may look like you know, we got really comfortable.
00:12:57.460 --> 00:12:59.572
We're like oh yeah, everybody just finds us by word of mouth.
00:12:59.572 --> 00:13:13.947
And here comes this competitor and we did not have the engine in place to respond to the competitor because we had grown fat and lazy, and we're just like, oh yes, we're just, you know, we're just leaning on our word of mouth, we don't have to do anything, right?
00:13:13.947 --> 00:13:15.830
I got real humble real quick, okay.
00:13:15.830 --> 00:13:16.811
So I'm just giving an example.
00:13:16.850 --> 00:13:19.735
I got humble real quick and I said, okay, what is the diagnosis?
00:13:19.735 --> 00:13:19.916
Here?
00:13:19.916 --> 00:13:21.778
We are doing nothing to bring in new people.
00:13:21.778 --> 00:13:28.144
Nothing, nothing at all, okay.
00:13:28.144 --> 00:13:29.307
And I'm like, okay, fantastic, we shouldn't have done that.
00:13:29.307 --> 00:13:29.688
But we're here now.
00:13:29.688 --> 00:13:30.009
What do we do?
00:13:30.009 --> 00:13:32.634
We're like, okay, great, we can hit the recaller, because we have a bunch of people who are overdue for appointments.
00:13:32.634 --> 00:13:37.085
We don't call them anymore because we're like, you know, we don't have to do anything and we just get all these patients.
00:13:37.245 --> 00:13:38.809
So we're going to hit the recaller.
00:13:38.809 --> 00:13:45.395
We're going to reestablish our relationships with our referral sources, right, and we're going to go back to posting on social media.
00:13:45.395 --> 00:13:54.236
We're going to go back to showing up on a YouTube channel where people are finding us anyway, and we're going to ask for referrals from our patients, right, not just from other doctors referring to us.
00:13:54.236 --> 00:13:59.144
And we're going to do these five things, and we're going to do it every single day for the next 30 days.
00:13:59.144 --> 00:14:00.548
And we're doing with intention.
00:14:00.548 --> 00:14:01.409
What is the intention?
00:14:01.409 --> 00:14:03.775
New appointments on the books, right, okay?
00:14:03.995 --> 00:14:08.176
So that then becomes a sprint that I run and in the beginning it will look like it's not working.
00:14:08.176 --> 00:14:15.759
Okay, so let me tell you that you know real quick here, in the beginning it will look like it's not working and then the more I do it, the more it will work.
00:14:15.759 --> 00:14:20.802
The more it starts to snowball, the more we create momentum and then we begin to shift that.
00:14:20.802 --> 00:14:26.097
Okay, so it's a little bit of a long game, like not long, like years or many months, but it's a little bit of a long game.
00:14:26.097 --> 00:14:31.590
You have to have the inner strength to just stay and see it through, right, okay, so that may be the thing.
00:14:31.590 --> 00:14:40.097
Or let's say, I got an additional location and I do the postmortem and it's just like there's just low volume of business, right, for the new location.
00:14:40.097 --> 00:14:43.400
First location, doing great, in fact, it even grew Fantastic.
00:14:43.660 --> 00:14:44.481
Okay, so what's the plan?
00:14:44.481 --> 00:14:47.229
We'll keep the first location, as is Everything that's working.
00:14:47.229 --> 00:14:48.212
We'll just keep that working.
00:14:48.212 --> 00:14:49.870
And we come to the second location.
00:14:49.870 --> 00:15:08.885
We're like, okay, what could we do?
00:15:08.885 --> 00:15:11.831
All right, we have, you know physician in this new location that's being underutilized, so they work four days a week.
00:15:11.831 --> 00:15:14.975
Maybe we'll have them work three days a week in the new location and then one day a week in the old location.
00:15:14.995 --> 00:15:20.711
Knowing that we we're like, okay, we make a database of all the referral sources, potential referral sources there, and then we just go at it.
00:15:20.711 --> 00:15:29.378
We just go at it to build and our goal is okay, over the next 30 days, we want to have three to six people who are who are active referrers for us, right?
00:15:29.378 --> 00:15:36.970
That's the next thing that we're going to do.
00:15:36.970 --> 00:15:39.099
The third thing we're going to do is man, you know, maybe we even have a YouTube channel, for instance.
00:15:39.099 --> 00:15:40.365
That's already going, but we're now going to lean into it.
00:15:40.365 --> 00:15:41.687
What are the hot topics?
00:15:41.687 --> 00:15:44.296
What are the things that our patients really want to know?
00:15:44.296 --> 00:15:54.532
What are the things that are evergreen People are always asking about this stuff and then make our podcast, so our YouTube channel, so relevant that it's creating all this buzz for us and stuff like that.
00:15:54.552 --> 00:15:56.774
And we're going to look at our online reputation.
00:15:56.774 --> 00:16:05.610
We're going to really go hard, hard, hard on the Google reviews, right, and you can get Google reviews from the first location.
00:16:05.610 --> 00:16:06.755
It's the same, it's the same company and stuff like that.
00:16:06.755 --> 00:16:08.424
Right, so we're going to go after Google reviews and stuff like that.
00:16:08.424 --> 00:16:12.370
Go after social media, so we're out there, so people can see us, right?
00:16:12.370 --> 00:16:18.000
Then for the patients who come into the office, we're asking everyone to refer patients to us and stuff like that.
00:16:18.000 --> 00:16:20.091
Like, I'm just making this stuff up, right.
00:16:20.091 --> 00:16:24.567
But think of it that way and we're like, okay, boom, get the whole team on board Next 30 days.
00:16:24.567 --> 00:16:25.972
Boom, this is what we're doing.
00:16:26.405 --> 00:16:28.374
But, guys, we not respond.
00:16:28.374 --> 00:16:30.365
We cannot take decisive action.
00:16:30.365 --> 00:16:36.538
We cannot respond casually to something as significant as our revenue tanking.
00:16:36.538 --> 00:16:48.852
Right, like so we, this is like, we're dealing with this with a sense of urgency, not frantic energy, that's not what I mean but urgency, right, which means this is important, this is timely, this is time sensitive and we're going to go all in, right.
00:16:48.852 --> 00:16:56.629
And so, when you think of this is just a simple, like, quick and dirty way to come up with a plan to respond to, that is just a simple, like, quick and dirty way to come up with a plan to respond to that.
00:16:56.649 --> 00:16:58.091
We have used this so many times Now in my private practice.
00:16:58.091 --> 00:17:07.739
We use it a lot in anticipation, right, like so in pediatrics, we know, in the summer, people talk about the summer being dead, nobody's coming in for appointments and all those things Not our experience at all.
00:17:07.739 --> 00:17:14.595
Because we anticipate it and then we build a plan like this and we put it in place to prevent that from happening.
00:17:14.595 --> 00:17:16.088
Right, and so does it work?
00:17:16.088 --> 00:17:19.549
A thousand percent, yes, it works, and it works all the time.
00:17:19.549 --> 00:17:27.242
Right, but it's something that we need to do, and I do want to say this, you know, because sometimes you know, when things like this happen, there's a lot of shame around it.
00:17:27.284 --> 00:17:29.492
Right, like if I knew what I was doing, this wouldn't happen.
00:17:29.492 --> 00:17:41.373
If I was on top I needed to be this would have happened.
00:17:41.373 --> 00:17:44.432
This happens to the best of people, this happens to trillion dollar companies, and I want to invite you to not embrace the shame, to not take the shame, to not accept it at all.
00:17:44.432 --> 00:17:55.617
Just go like huh, okay, we're going to learn a new thing, we're going to learn how to run a sprint and we're going to learn how to turn a machine around, turn a business machine around, which is what you're going to do, which will be so exciting, and after you do it, and you do it with your team.
00:17:55.617 --> 00:17:56.078
Guess what?
00:17:56.078 --> 00:18:06.851
You guys now have another skill that you can use, and now maybe even use it more for prevention, right, and you know, okay, we anticipate this will happen and we know what to do, we know how to respond to it.
00:18:06.851 --> 00:18:08.615
Okay, so that's what I would do.
00:18:08.615 --> 00:18:10.046
That's what I would do for that.
00:18:10.247 --> 00:18:18.428
As far as you know the the journey as an entrepreneur, as you go through this, I will also say you definitely want to lean on your community, right?
00:18:18.428 --> 00:18:42.609
Like this is the reason why I'm such a huge advocate for, you know, physicians, being in community with physician entrepreneurs who are thriving, who are pushing, who are trying to become the best version of themselves, building their dream businesses and their dream lives, who believe in collaboration over competition like, really lean into the community and get the help that you need.
00:18:42.609 --> 00:19:03.547
I say this a lot, that I'd rather talk to somebody about a challenge that I'm having and have it done in five minutes than have to deal with something for five weeks or for five months, right, so you want to really lean into your community, and I think the last thing I'll say here is you know, when you're in this season as the physician CEO, one of the things you want to do is make sure you're an excellent steward of your time.
00:19:03.547 --> 00:19:05.981
Now, are you going to be an excellent student steward of your time?
00:19:05.981 --> 00:19:06.905
A hundred percent of the time?
00:00:00.160 --> 00:00:01.284
00:00:01.284 --> 00:00:02.688
00:00:02.688 --> 00:00:05.025
00:00:05.025 --> 00:00:07.014
00:00:07.014 --> 00:00:08.077
00:00:08.077 --> 00:00:12.742
00:00:12.742 --> 00:00:26.443
00:00:26.443 --> 00:00:28.289
00:00:33.401 --> 00:00:40.926
00:00:40.926 --> 00:00:53.981
00:00:53.981 --> 00:00:55.146
00:00:55.146 --> 00:01:00.384
00:01:00.384 --> 00:01:01.968
00:01:01.968 --> 00:01:12.606
00:01:12.606 --> 00:01:13.328
00:01:13.328 --> 00:01:18.579
00:01:18.579 --> 00:01:24.031
00:01:24.031 --> 00:01:30.251
00:01:30.251 --> 00:01:40.192
00:01:40.340 --> 00:01:42.185
00:01:42.185 --> 00:01:42.945
00:01:42.945 --> 00:01:44.069
00:01:44.069 --> 00:01:49.121
00:01:49.121 --> 00:01:51.167
00:01:51.167 --> 00:01:59.313
00:01:59.313 --> 00:02:05.412
00:02:05.412 --> 00:02:09.098
00:02:09.098 --> 00:02:11.728
00:02:11.829 --> 00:02:15.651
00:02:15.651 --> 00:02:24.806
00:02:24.806 --> 00:02:29.236
00:02:29.236 --> 00:02:36.421
00:02:36.421 --> 00:02:41.622
00:02:41.622 --> 00:02:42.723
00:02:42.723 --> 00:02:44.486
00:02:44.486 --> 00:02:47.973
00:02:47.973 --> 00:02:53.325
00:02:53.325 --> 00:02:56.500
00:02:56.500 --> 00:02:57.701
00:02:58.143 --> 00:03:03.852
00:03:03.852 --> 00:03:06.260
00:03:06.260 --> 00:03:08.004
00:03:08.004 --> 00:03:10.592
00:03:10.592 --> 00:03:18.004
00:03:18.004 --> 00:03:22.461
00:03:22.461 --> 00:03:24.825
00:03:24.825 --> 00:03:28.212
00:03:28.894 --> 00:03:34.792
00:03:34.792 --> 00:03:35.881
00:03:35.881 --> 00:03:43.889
00:03:43.889 --> 00:03:47.443
00:03:47.443 --> 00:03:48.866
00:03:48.866 --> 00:03:51.941
00:03:51.941 --> 00:03:59.306
00:03:59.306 --> 00:04:01.762
00:04:01.762 --> 00:04:03.686
00:04:03.686 --> 00:04:05.329
00:04:05.329 --> 00:04:05.709
00:04:05.709 --> 00:04:08.253
00:04:08.319 --> 00:04:26.855
00:04:26.855 --> 00:04:29.261
00:04:29.261 --> 00:04:41.423
00:04:41.423 --> 00:04:46.451
00:04:46.451 --> 00:04:53.069
00:04:53.069 --> 00:05:13.781
00:05:13.752 --> 00:05:15.074
00:05:15.074 --> 00:05:17.173
00:05:17.173 --> 00:05:22.666
00:05:22.666 --> 00:05:28.697
00:05:28.697 --> 00:05:36.673
00:05:36.673 --> 00:05:39.845
00:05:39.845 --> 00:05:43.589
00:05:43.589 --> 00:05:44.992
00:05:44.992 --> 00:05:50.598
00:05:50.598 --> 00:05:52.166
00:05:52.166 --> 00:05:53.110
00:05:53.110 --> 00:05:59.031
00:05:59.232 --> 00:06:01.507
00:06:01.507 --> 00:06:05.059
00:06:05.059 --> 00:06:17.076
00:06:17.076 --> 00:06:22.262
00:06:22.262 --> 00:06:26.175
00:06:26.175 --> 00:06:30.795
00:06:30.795 --> 00:06:36.281
00:06:36.281 --> 00:06:53.791
00:06:53.791 --> 00:06:57.918
00:06:57.918 --> 00:06:58.884
00:06:58.884 --> 00:07:01.314
00:07:01.504 --> 00:07:03.252
00:07:03.252 --> 00:07:05.728
00:07:05.728 --> 00:07:12.788
00:07:12.788 --> 00:07:15.295
00:07:15.295 --> 00:07:21.665
00:07:21.665 --> 00:07:29.110
00:07:29.110 --> 00:07:30.790
00:07:30.790 --> 00:07:37.175
00:07:37.175 --> 00:07:38.396
00:07:38.396 --> 00:07:51.927
00:07:51.927 --> 00:07:52.870
00:07:52.870 --> 00:07:54.233
00:07:54.233 --> 00:07:59.595
00:07:59.595 --> 00:08:01.586
00:08:02.065 --> 00:08:04.987
00:08:04.987 --> 00:08:08.971
00:08:08.971 --> 00:08:11.754
00:08:11.754 --> 00:08:15.817
00:08:15.817 --> 00:08:19.079
00:08:19.079 --> 00:08:26.807
00:08:26.829 --> 00:08:36.027
00:08:36.027 --> 00:08:37.107
00:08:37.107 --> 00:08:38.951
00:08:38.951 --> 00:08:40.552
00:08:40.552 --> 00:08:44.937
00:08:44.937 --> 00:08:47.706
00:08:47.706 --> 00:08:51.785
00:08:51.785 --> 00:08:59.594
00:08:59.594 --> 00:09:02.667
00:09:02.667 --> 00:09:04.389
00:09:04.788 --> 00:09:11.054
00:09:11.054 --> 00:09:14.778
00:09:14.778 --> 00:09:19.001
00:09:19.001 --> 00:09:20.908
00:09:20.908 --> 00:09:24.091
00:09:24.091 --> 00:09:32.309
00:09:32.309 --> 00:09:32.772
00:09:32.772 --> 00:09:33.554
00:09:33.554 --> 00:09:35.100
00:09:35.100 --> 00:09:47.533
00:09:47.533 --> 00:09:49.957
00:09:50.445 --> 00:09:51.128
00:09:51.128 --> 00:09:57.538
00:09:57.538 --> 00:10:07.587
00:10:07.587 --> 00:10:15.154
00:10:15.154 --> 00:10:23.231
00:10:23.231 --> 00:10:28.216
00:10:28.216 --> 00:10:30.150
00:10:30.150 --> 00:10:35.110
00:10:35.225 --> 00:10:37.332
00:10:37.332 --> 00:10:45.205
00:10:45.205 --> 00:10:50.096
00:10:50.096 --> 00:10:52.653
00:10:52.653 --> 00:11:00.073
00:11:00.073 --> 00:11:01.772
00:11:02.144 --> 00:11:03.828
00:11:03.828 --> 00:11:18.514
00:11:18.514 --> 00:11:23.354
00:11:23.354 --> 00:11:26.649
00:11:26.649 --> 00:11:27.210
00:11:27.210 --> 00:11:31.907
00:11:31.907 --> 00:11:41.009
00:11:41.009 --> 00:11:45.048
00:11:45.048 --> 00:11:46.735
00:11:47.105 --> 00:11:50.571
00:11:50.571 --> 00:11:54.297
00:11:54.297 --> 00:11:55.999
00:11:55.999 --> 00:11:58.211
00:11:58.211 --> 00:11:59.690
00:11:59.690 --> 00:12:01.471
00:12:01.471 --> 00:12:06.697
00:12:06.697 --> 00:12:08.330
00:12:08.330 --> 00:12:38.985
00:12:39.485 --> 00:12:54.294
00:12:54.294 --> 00:12:57.460
00:12:57.460 --> 00:12:59.572
00:12:59.572 --> 00:13:13.947
00:13:13.947 --> 00:13:15.830
00:13:15.830 --> 00:13:16.811
00:13:16.850 --> 00:13:19.735
00:13:19.735 --> 00:13:19.916
00:13:19.916 --> 00:13:21.778
00:13:21.778 --> 00:13:28.144
00:13:28.144 --> 00:13:29.307
00:13:29.307 --> 00:13:29.688
00:13:29.688 --> 00:13:30.009
00:13:30.009 --> 00:13:32.634
00:13:32.634 --> 00:13:37.085
00:13:37.245 --> 00:13:38.809
00:13:38.809 --> 00:13:45.395
00:13:45.395 --> 00:13:54.236
00:13:54.236 --> 00:13:59.144
00:13:59.144 --> 00:14:00.548
00:14:00.548 --> 00:14:01.409
00:14:01.409 --> 00:14:03.775
00:14:03.995 --> 00:14:08.176
00:14:08.176 --> 00:14:15.759
00:14:15.759 --> 00:14:20.802
00:14:20.802 --> 00:14:26.097
00:14:26.097 --> 00:14:31.590
00:14:31.590 --> 00:14:40.097
00:14:40.097 --> 00:14:43.400
00:14:43.660 --> 00:14:44.481
00:14:44.481 --> 00:14:47.229
00:14:47.229 --> 00:14:48.212
00:14:48.212 --> 00:14:49.870
00:14:49.870 --> 00:15:08.885
00:15:08.885 --> 00:15:11.831
00:15:11.831 --> 00:15:14.975
00:15:14.995 --> 00:15:20.711
00:15:20.711 --> 00:15:29.378
00:15:29.378 --> 00:15:36.970
00:15:36.970 --> 00:15:39.099
00:15:39.099 --> 00:15:40.365
00:15:40.365 --> 00:15:41.687
00:15:41.687 --> 00:15:44.296
00:15:44.296 --> 00:15:54.532
00:15:54.552 --> 00:15:56.774
00:15:56.774 --> 00:16:05.610
00:16:05.610 --> 00:16:06.755
00:16:06.755 --> 00:16:08.424
00:16:08.424 --> 00:16:12.370
00:16:12.370 --> 00:16:18.000
00:16:18.000 --> 00:16:20.091
00:16:20.091 --> 00:16:24.567
00:16:24.567 --> 00:16:25.972
00:16:26.405 --> 00:16:28.374
00:16:28.374 --> 00:16:30.365
00:16:30.365 --> 00:16:36.538
00:16:36.538 --> 00:16:48.852
00:16:48.852 --> 00:16:56.629
00:16:56.649 --> 00:16:58.091
00:16:58.091 --> 00:17:07.739
00:17:07.739 --> 00:17:14.595
00:17:14.595 --> 00:17:16.088
00:17:16.088 --> 00:17:19.549
00:17:19.549 --> 00:17:27.242
00:17:27.284 --> 00:17:29.492
00:17:29.492 --> 00:17:41.373
00:17:41.373 --> 00:17:44.432
00:17:44.432 --> 00:17:55.617
00:17:55.617 --> 00:17:56.078
00:17:56.078 --> 00:18:06.851
00:18:06.851 --> 00:18:08.615
00:18:08.615 --> 00:18:10.046
00:18:10.247 --> 00:18:18.428
00:18:18.428 --> 00:18:42.609
00:18:42.609 --> 00:19:03.547
00:19:03.547 --> 00:19:05.981
00:19:05.981 --> 00:19:06.905