June 30, 2025

How to Own Your Goals and Finally Achieve Success

Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call How committed are you to your goals? We’re already halfway through the year, and if you’re like most entrepreneurs, you may realize you haven’t put in the hard work needed to achieve them. Well, it’s easy to get caught up in distractions and lose focus on what’s really important. But here’s the reality—your time is valuable, and you only get so much of it. So, what are you going to do about it? I...

Send us a text

👉 Ready for the next step? Book a call: https://program.www.entremd.com/call

How committed are you to your goals? We’re already halfway through the year, and if you’re like most entrepreneurs, you may realize you haven’t put in the hard work needed to achieve them.

Well, it’s easy to get caught up in distractions and lose focus on what’s really important. But here’s the reality—your time is valuable, and you only get so much of it. So, what are you going to do about it?

In this episode, I want to challenge you and actually reflect on your goals, ask yourself the difficult questions, and make sure you are truly ready and willing to do what it takes to be successful.

I’ll show you the powerful role of commitment and what it means for personal and business growth. Plus, some helpful tips on setting clear goals, making strategic decisions, and living a version of your dream life today.

Tune in now and take the first step toward committing to your success.

—

Key Takeaways:

00:00 Intro
00:20 Time is our most valuable resource
04:37 What does commitment mean?
05:31 Own your real goal
11:26 Commit to doing what’s required
16:43 Live your dream life now
22:17 One of the goals I’ve decided to own
25:30 Outro

—

Additional Resources:

Learn more about my 12-month program.
Interested in 1-on-1 coaching? Apply here.
Grab a copy of the "The EntreMD Method" book.

When you are ready to work with us, here are three ways:

EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
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EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

00:00 - Owning Your Real Business Goals

07:01 - The Value of Honest Self-Assessment

11:42 - Commitment: Beyond Words to Action

16:16 - Doing What's Required For Success

20:39 - Living Your Dream Life Now

25:34 - The Profitable Private Practice Movement

WEBVTT

00:00:00.480 --> 00:00:06.568
You have to be honest with yourself, because the question you want to ask yourself is at the end of the year.

00:00:06.568 --> 00:00:11.375
If I look back and all I did is what I set out to do, will I be happy?

00:00:11.375 --> 00:00:15.451
If you're not going to be happy, that means you haven't owned your goal.

00:00:15.451 --> 00:00:26.079
There's something that will make you happy that you've refused to own Hi docs.

00:00:26.079 --> 00:00:32.801
Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

00:00:32.801 --> 00:00:34.764
I'm your host, dr Imna.

00:00:39.430 --> 00:00:44.103
At the time of this recording, we are in the last part of June, which you know.

00:00:44.103 --> 00:01:05.573
When you think about it, this is the end of the first half of the year, this is the end of the second quarter of the year, and it usually gets me in this mode where I do a lot of thinking and I ask myself a lot of questions, and over the years, I've lived a life where every 90 days, I'm different, every 90 days, my business is different, my goals change, things shift.

00:01:05.573 --> 00:01:09.308
I'd like to say that I have a very progressive life.

00:01:09.308 --> 00:01:25.305
As far as you know my capacity growing and you know the level of my life and my business and all of that stuff growing, and I attribute a lot of that to asking questions and answering them honestly, right, and I figured I'd come share that process with you.

00:01:25.305 --> 00:01:30.409
This is a podcast episode that is gonna make you a huge difference in your business and your life.

00:01:30.409 --> 00:01:40.289
It's actually one of those that I'll say you probably wanna share it with a friend and say, hey, watch this and let's take these prompts and come back and let's have some honest conversation.

00:01:40.289 --> 00:01:47.703
And the reason for that is this I want you to think about something significant.

00:01:47.822 --> 00:01:56.649
Like you got into a business deal and you lost $30,000, or you lost $100,000, right or you lost some material possession or whatever.

00:01:56.649 --> 00:02:00.572
Maybe even remember a time where it actually happened to you and it hurt.

00:02:00.572 --> 00:02:14.149
It doesn't hurt nearly as much as getting to be 80 or 90 and looking back and realize that you wasted your most precious resource, which is your time.

00:02:14.149 --> 00:02:19.182
And because we've woken up every morning, we've been alive.

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Sometimes we take it for granted.

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It seems like you know.

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Sometimes we take it for granted.

00:02:22.408 --> 00:02:35.331
It seems like you know we have a limitless source of you know amount of time to be on this planet, and the truth is that we don't right, and you know I'm not a morbid person or anything right?

00:02:35.331 --> 00:02:41.593
You guys know I attend my 90th birthday party fairly often just to see, like, am I on track?

00:02:41.593 --> 00:02:43.366
Am I doing what I really want to do?

00:02:43.366 --> 00:02:44.866
Am I doing what I set out to do?

00:02:44.866 --> 00:02:47.228
Have distractions gotten the better of me?

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Am I not owning my goals and all of those kinds of things.

00:02:49.919 --> 00:02:51.828
It makes me do that often.

00:02:53.443 --> 00:02:55.329
And I want to challenge you to do the same.

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Like, if you continue on the trajectory where you are, are you going to be where you want to be?

00:02:59.831 --> 00:03:09.925
You know, are you going to have the life you want to have and all of that.

00:03:09.925 --> 00:03:10.526
So it's something to look at.

00:03:10.526 --> 00:03:14.299
It's something to think about and to think about often, right, the people who make the best decisions today are the people who have a long-term perspective.

00:03:14.299 --> 00:03:22.068
Right, if you make a decision just based on where you are in the here and now, a lot of times it won't be the most strategic decision.

00:03:22.561 --> 00:03:25.693
Think of it, as you know, as a physician.

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Think about the long-term perspective you had when you were in high school.

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You behaved a certain way in high school.

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You behaved a certain way in pre-med.

00:03:34.564 --> 00:03:38.842
You behaved a certain way in med school because you had this long-term perspective.

00:03:38.842 --> 00:03:50.132
It helped you delay gratification, it curbed some vices that you may be tempted to get into and all of those things, because you're like, no, but someday, over a decade from now, this is where I want to be.

00:03:50.360 --> 00:03:56.403
I'm just asking you to do that again with the most important part of your life, which is your actual life, all of it, right?

00:03:56.403 --> 00:04:01.924
So there are three questions that I've been sitting with and you know again you can.

00:04:01.924 --> 00:04:07.873
I mean, like lying to yourself is like one of the most terrible things to do.

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Right, because you require the right answer, the right questions to get the right answers.

00:04:12.939 --> 00:04:15.973
And the right answers are what you help you do, what needs to be done.

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It shows you where you're wasting time.

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It shows you where you're deceiving yourself.

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It shows you where distractions have gotten the better of you, like you putting yourself in a position where you can tell yourself the honest truth.

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I mean, like that's the best thing you can do for yourself.

00:04:29.860 --> 00:04:35.785
So I kind of want to share these questions with you and have you take the time to answer them for yourself.

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This is going to rock your world Now.

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You know, a lot of these questions come from the lens of business, right, but you can extrapolate, okay.

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So first question, and this is all around your commitments.

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Okay, so commitment is a word we use quite a bit, but I really wanted us to look at the definition, so I'm going to give that to you here.

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What does commitment mean?

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It means the state or quality of being dedicated to a cause or activity.

00:05:01.286 --> 00:05:06.295
Okay, the state or quality of being dedicated to a cause or activity.

00:05:06.295 --> 00:05:18.228
And here are some words that are similar, that are synonyms dedication, devotion, allegiance, loyalty, faithfulness, fidelity, bond, adherence, attentiveness.

00:05:18.228 --> 00:05:22.843
These are words that are synonyms with the word commitment.

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Okay, and so these three questions have to do with my level of commitment.

00:05:29.141 --> 00:05:31.387
Okay, it has to do with your level of commitment.

00:05:31.728 --> 00:05:38.726
So the first question here is are you committed to your real goal?

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Are you committed to your real goal?

00:05:41.052 --> 00:05:45.312
So let's break this down a little bit, okay, now, a lot of times and when I say real, I'm talking about your real goal.

00:05:45.312 --> 00:05:46.115
So let's break this down a little bit.

00:05:46.115 --> 00:05:49.286
Okay, now, a lot of times, and when I say real goal, I'm talking about your real business goal.

00:05:49.286 --> 00:05:52.125
Okay, we can even break it down and say your real revenue goal.

00:05:52.125 --> 00:05:53.470
A lot of times.

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This is one of the places where I find entrepreneurs lie to themselves the most right, like what is my real goal?

00:06:00.413 --> 00:06:03.300
Most of them won't admit what their real goal is.

00:06:03.300 --> 00:06:07.644
Okay, and there are a number of reasons why that may be One, let's look at revenue goals.

00:06:07.644 --> 00:06:18.891
Like, I can't bring myself to own this revenue goal because if I do, it means I'm greedy, it means I'm manipulative, it means, you know, I just care about money, I don't care about patients and all of those things.

00:06:18.891 --> 00:06:25.555
And because they have all this mind drama, they have never, ever, owned their true goal.

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Some have never set goals, like, haven't even touched it at all.

00:06:29.122 --> 00:06:51.401
But those that set them they just put a goal so it doesn't quote unquote violate their conscience, okay, okay, some of the people don't own their real goal because they don't think they can pull it off and and they don't want what they think would be the pressure, they don't want the embarrassment, they don't want to be stressed out, and so they never own the goal.

00:06:51.401 --> 00:06:59.002
It's like, yeah, whatever, I'm just going to add 5% or 10% to what I'm already doing and that's fine, but that's not what they actually want.

00:06:59.744 --> 00:07:11.221
Okay, some other people don't want to own a goal because maybe you're maybe you're a physician and you know being an entrepreneur is like being on the dark side and you don't want to.

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You don't want to be on the dark side, you don't want to be a sellout, so it's not socially acceptable and so you don't own the goal, not even to yourself.

00:07:19.329 --> 00:07:21.026
You don't own it.

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You don't own it Right, and some others just haven't sat down to like, really lean into what do I want, what do I truly want.

00:07:32.151 --> 00:07:35.244
And that doesn't mean you have to go post your goal on social media.

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In fact, please do not post your goal on social media, right?

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That doesn't mean you have to do that.

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But you have to be honest with yourself, because the question you want to ask yourself is at the end of the year, if I look back and all I did is what I set out to do, will I be happy?

00:07:52.867 --> 00:07:54.305
This is the million dollar question.

00:07:54.305 --> 00:07:55.428
Will I be happy?

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If you're not going to be happy, that means you haven't owned your goal.

00:07:59.711 --> 00:08:03.329
There's something that will make you happy that you've refused to own.

00:08:03.329 --> 00:08:12.322
Now you may say, oh, you're making me so excited, great, when you turn 90 and you look back on 2025 and you see, this is what you used your life to accomplish.

00:08:12.322 --> 00:08:15.331
In 2025, what will 90 year old self say to you?

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Will 90 year old self be excited?

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Or will 90 year old self say you know, that's not what you really wanted to do?

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And so, first of all, have I even owned my real goal right?

00:08:25.709 --> 00:08:26.932
Have I even owned it?

00:08:26.932 --> 00:08:30.165
And if you did, own it, are you committed to it?

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And people will say you know all the time I'm committed.

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But let me explain what that means.

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Okay, so let's go back to our definition.

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It is the state or quality of being dedicated to a cause or activity.

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It means being dedicated, devoted.

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You have allegiance, you have loyalty, faithfulness, fidelity, bond, adherence, attentiveness.

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Okay, it is you doing what is required.

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So, when I meet an entrepreneur who tells me you know, I love what I do, but I'm not going to market, that is a person who is not committed.

00:09:04.203 --> 00:09:07.832
Okay, okay, the person is not committed, and we'll get into that in a second.

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But are you committed to your goal?

00:09:09.647 --> 00:09:10.711
Have you owned it?

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Have you decided I'm going to pull this off?

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Have you decided this is happening?

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Have you decided to show up like the person who would do it?

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Have you decided I'm going to do this.

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I'm going to do this.

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It's a commitment that you have to make.

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Okay Again, why is this important?

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Guys, time is our most valuable resource.

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We don't want to go year to year, month to month, quarter to quarter, week to week, day to day, doing things that don't matter, doing things that we don't even want, not owning what we truly want, because if you don't own it, it's not going to happen.

00:09:51.701 --> 00:09:54.610
There are many people who want to run seven figure businesses.

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They've never owned it and if you don't own it, chances are it's not going to happen.

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You want to help a certain number of people.

00:10:01.936 --> 00:10:04.986
If you don't own it, chances are it's not going to happen.

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What do you want?

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Be clear on it.

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Own it.

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What is the absolute worst that will happen?

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You don't accomplish it.

00:10:14.173 --> 00:10:15.514
Cry me a river.

00:10:16.135 --> 00:10:24.022
When I did my first book, the Entrepreneur Method, in the launch, what I decided was you know, we're going to do a thousand copies.

00:10:24.022 --> 00:10:36.772
We're going to do a thousand copies because I had read that the average nonfiction book does about 250 copies for the first year and I was like we're not going to do that, we're going to go ahead and we're going to take care of business.

00:10:36.772 --> 00:10:41.609
Okay, okay, so decided that, well, how many did we sell?

00:10:41.609 --> 00:10:43.212
850.

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Okay, 850 didn't hit the thousand.

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Cry me a whole river.

00:10:49.551 --> 00:11:07.995
Okay, because at the end of the day, your goal is designed to kind of point you in a direction and show you how to show up and show you how to behave and show you the actions you need to take to pull it off, Show you the kind of person you have to become to pull it off, and so you can go all in.

00:11:07.995 --> 00:11:14.489
But if you didn't hit it, so you're probably a lot better off than if you didn't set it at all.

00:11:14.489 --> 00:11:16.835
Okay, okay, so that's the first one.

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Have you owned your goal?

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Are you committed to your goal, or did you set a comfortable one?

00:11:20.873 --> 00:11:25.865
Maybe that's your thing, you just don't want to be bothered, so you just set something super comfortable that you can do in your sleep.

00:11:25.865 --> 00:11:30.626
Second one, second commitment Are you committed to doing what is required?

00:11:30.626 --> 00:11:35.668
Let me tell you something If you're not committed to doing what is required, you're not committed to your goal.

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Period, end of story.

00:11:36.971 --> 00:11:38.433
End of story.

00:11:38.975 --> 00:11:40.686
Okay, now let me tell you some things.

00:11:40.686 --> 00:11:42.129
Let me tell you some things here.

00:11:42.129 --> 00:11:49.876
Okay, you can either treat your business like this thing that must be accomplished, or you can treat it like you know, it's a buffet.

00:11:49.876 --> 00:11:59.575
Oh, you know, there's marketing, there's sales, there's branding, there's mindset work, there's building a profitable team, there's leading a team, there's doing all that stuff.

00:11:59.575 --> 00:12:08.293
Ah, I think I'm going to have a little mindset there and I'm going to have a little bit of team there, but the marketing and sales I don't like that.

00:12:08.293 --> 00:12:10.057
This is not a buffet.

00:12:11.225 --> 00:12:16.706
Your business requires what it requires, and I will tell you a few things that your business will require.

00:12:16.706 --> 00:12:22.386
Your business will require that you make the transition from physician to physician entrepreneur.

00:12:22.386 --> 00:12:37.192
You become the kind of person who understands how to use time, who understands how to cast vision, who understands how to set vision, who understands how to set goals, who understands how to buy back their time, who understands these things, who understands that money's not bad.

00:12:37.192 --> 00:12:41.086
Money is paper with dead men's faces on it, that mercury paper with dead men's faces on it.

00:12:41.086 --> 00:12:42.129
That's all that it is.

00:12:42.129 --> 00:12:46.847
Someone who understands that marketing is my job, selling is my job, all that it will require that.

00:12:47.448 --> 00:12:59.033
It will require that you make that transition, and so, for as long as you are in resistance and as you listen to this, don't go like oh, I know this, I want you to check yourself because this is what I'm doing.

00:12:59.033 --> 00:13:00.099
I want you to check yourself, like do I do this?

00:13:00.099 --> 00:13:00.581
Is this what I'm doing?

00:13:00.581 --> 00:13:04.595
And so, as long as you're thinking I'm not going to do that and you're in resistance, it shouldn't take all that.

00:13:04.595 --> 00:13:12.606
I don't have to do this.

00:13:12.606 --> 00:13:15.197
If my service is good, if my bedside manner is good, if I can practice good medicine, I don't need to do any of this.

00:13:15.197 --> 00:13:18.508
As long as you are there, you are in a place that is just destined for pain and suffering that you created all by yourself.

00:13:18.508 --> 00:13:22.236
Because these things are required, they're required, okay, okay.

00:13:22.236 --> 00:13:28.254
So making that transition is required, marketing is required, selling is required, building a team is required.

00:13:28.254 --> 00:13:29.275
These things are required.

00:13:29.275 --> 00:13:32.179
You changing, you evolving this is a requirement.

00:13:32.684 --> 00:13:40.058
Are you committed to doing what is required to make your dream a reality?

00:13:40.058 --> 00:13:43.134
Are you committed to doing what is required?

00:13:43.134 --> 00:13:48.337
So, all the time, people will tell me oh, I want to do this, but Dr Una don't talk to me about social media.

00:13:48.337 --> 00:13:50.049
And then I proceed to talk to them about social media, right?

00:13:50.049 --> 00:13:51.124
Because, oh, I want to do this, but Dr Una don't talk to me about social media.

00:13:51.124 --> 00:13:51.919
And then I proceed to talk to them about social media, right?

00:13:51.919 --> 00:13:52.140
Because, oh, I don't.

00:13:52.140 --> 00:13:53.111
You know, I don't want to have to do that.

00:13:53.111 --> 00:13:54.535
I'm a very private person, all that stuff.

00:13:54.535 --> 00:13:55.076
Well, so am I.

00:13:55.076 --> 00:14:03.491
But let me tell you the thing, right, the bigger issue is not the social media, and the reason why I always talk about it is because the bigger issue is not the social media.

00:14:04.472 --> 00:14:07.615
The are things that are going to be required that you're not going to like.

00:14:07.615 --> 00:14:10.197
What is the evidence that you're going to do them?

00:14:10.197 --> 00:14:13.541
You can't come into a business like.

00:14:13.541 --> 00:14:15.727
You can't say, okay, I'm going to build a million dollar business.

00:14:15.727 --> 00:14:17.453
You've never built a million dollar business before.

00:14:17.453 --> 00:14:19.889
You've been at 500,000 for the last five years.

00:14:19.889 --> 00:14:24.506
And then you're also resistant to all the things that need to change for you to hit a million.

00:14:24.506 --> 00:14:29.015
The version of you that exists now cannot create a million dollars.

00:14:29.015 --> 00:14:30.458
If you could, you would have.

00:14:30.458 --> 00:14:35.355
So some things need to change, and so, as long as you're resisting the change, you're not committed.

00:14:35.725 --> 00:14:37.932
Now you can say, but what if I don't do that?

00:14:37.932 --> 00:14:40.509
That's okay, that's okay for you.

00:14:40.509 --> 00:14:45.134
But here's the deal you have a gift of 24 hours every 24 hours.

00:14:45.134 --> 00:14:47.212
You have a gift of 90 days every 90 days.

00:14:47.212 --> 00:14:49.011
What are you going to do with it?

00:14:49.011 --> 00:14:50.950
Four hours, you have a gift of 90 days every 90 days.

00:14:50.950 --> 00:14:51.514
What are you going to do with it?

00:14:51.514 --> 00:14:54.173
Are you going to spend it deceiving yourself that you're committed to a goal that you're not actually committed to?

00:14:54.173 --> 00:14:55.995
Like, if you don't want to do it, just own it.

00:14:55.995 --> 00:14:58.039
Like I don't want to do it, I'm cool.

00:14:58.039 --> 00:15:01.070
If this is where I stay, I stay at this level for the rest of my life.

00:15:01.070 --> 00:15:02.392
I don't want to do anything else.

00:15:02.392 --> 00:15:04.115
This is like I don't want to do it.

00:15:04.115 --> 00:15:05.817
But if that's the case, they own it.

00:15:05.817 --> 00:15:12.333
But don't pretend like you want what you want and you're committed to it when you're not willing to do what is required.

00:15:12.333 --> 00:15:13.580
Do what is required.

00:15:13.580 --> 00:15:15.748
Now, you must understand that.

00:15:15.748 --> 00:15:17.972
You know like I'm talking to myself too.

00:15:17.972 --> 00:15:28.371
Okay, so all this stuff here, I'm talking to myself too, and I'm not going to let myself go for another, you know, another week, another 30 days, another 60 days, another 90 days without doing what is required.

00:15:28.371 --> 00:15:29.253
I'm not going to do it.

00:15:29.594 --> 00:15:33.620
There's an area of my business where I was like, oh, we need a who to solve this problem.

00:15:33.620 --> 00:15:36.590
And for some reason, I found the person.

00:15:36.590 --> 00:15:39.035
And what was the price tag on it?

00:15:39.035 --> 00:15:40.259
$24,000.

00:15:40.259 --> 00:15:41.625
What do you think I do?

00:15:41.625 --> 00:15:42.908
What do you think I did?

00:15:42.908 --> 00:15:44.629
I paid $24,000.

00:15:44.629 --> 00:15:45.171
Why?

00:15:45.171 --> 00:15:50.258
And I'm up to like, I'm just giving you an example, okay Now, why did I do that?

00:15:50.258 --> 00:15:58.467
Because where I'm trying to go, it just flat out costs what it costs.

00:15:58.467 --> 00:15:59.292
So the question is, do I want it or not?

00:15:59.292 --> 00:16:00.154
And I don't know about you, but I want it.

00:16:00.154 --> 00:16:00.717
I'm committed to my goals.

00:16:00.717 --> 00:16:02.524
I'm committed to doing what is required.

00:16:02.524 --> 00:16:11.990
I'm examining myself and every place where I see resistance, I'm shifting that resistance and I'm aligning myself so I can change, and I don't.

00:16:11.990 --> 00:16:13.033
I'm like you.

00:16:13.033 --> 00:16:13.855
I'm a human being.

00:16:13.855 --> 00:16:17.991
I don't want to change, like that's not my default setting, but it is required.

00:16:17.991 --> 00:16:21.965
I decided that I like to change because it's a requirement.

00:16:21.965 --> 00:16:23.789
Am I committed to doing what's required?

00:16:23.789 --> 00:16:25.695
Are you committed to doing what's required?

00:16:25.695 --> 00:16:26.866
So, what is required?

00:16:26.866 --> 00:16:28.453
Am I willing to do it?

00:16:28.674 --> 00:16:33.390
The you you are now cannot deliver the business or the life that you're looking for.

00:16:33.390 --> 00:16:35.315
He or she simply cannot.

00:16:35.315 --> 00:16:36.926
Does it have it in her?

00:16:36.926 --> 00:16:37.668
Does it have it in him?

00:16:37.668 --> 00:16:38.510
Doesn't?

00:16:38.510 --> 00:16:41.648
There's another version of you and you have to become that version of you.

00:16:41.648 --> 00:16:43.894
There's another version of you that pulls it off, okay.

00:16:43.894 --> 00:16:50.687
Third commitment that I'm looking at, and this is so important because I don't want to live in regret when I turn 90.

00:16:50.687 --> 00:16:52.474
I just don't want to, okay.

00:16:52.474 --> 00:16:54.081
So I want you to think about this.

00:16:54.081 --> 00:16:55.446
I want you to think about this.

00:16:56.067 --> 00:16:57.933
I have talked to a lot of older people.

00:16:57.933 --> 00:17:01.546
I love talking to older people and I do it because I'm going there.

00:17:01.546 --> 00:17:05.391
I'm going there and I want to have some kind of foresight.

00:17:05.391 --> 00:17:16.008
I want to know now, at 46, some of the things that 90 year old me go like no, you shouldn't have done that, or you should have done that, or you should have paid attention to this, or whatever.

00:17:16.008 --> 00:17:22.372
And when I talk to older people, like I talked to my mom okay, don't tell her I called her older she thinks we're the same age.

00:17:22.491 --> 00:17:29.135
My mom is in her seventies and my mom was a hardcore entrepreneur, right, like my dad, was not.

00:17:29.135 --> 00:17:30.018
I was more like my dad.

00:17:30.018 --> 00:17:31.510
My mom was an entrepreneur.

00:17:31.510 --> 00:17:33.333
My mom was a real estate investor.

00:17:33.333 --> 00:17:37.016
My mom was unstoppable, unstoppable.

00:17:37.016 --> 00:17:38.952
She set her heart to something, she did it.

00:17:38.952 --> 00:17:40.390
She negotiated like a boss.

00:17:40.390 --> 00:17:41.133
She did all the things.

00:17:41.133 --> 00:17:47.135
Okay, so she did all of those things, but now, in her 70s, she doesn't really talk about any of those things.

00:17:47.565 --> 00:17:49.189
Very interesting transition.

00:17:49.189 --> 00:17:50.712
She doesn't talk about them at all.

00:17:50.712 --> 00:17:52.698
Like she has the property, she has all of that stuff.

00:17:52.698 --> 00:17:56.796
She sold her business and she doesn't talk about that at all.

00:17:56.796 --> 00:17:59.574
She talks about her kids.

00:17:59.574 --> 00:18:02.333
She talks about her grandkids.

00:18:02.333 --> 00:18:05.974
She loves spending time with her kids and her grandkids.

00:18:05.974 --> 00:18:09.494
She loves seeing the unity amongst all of us.

00:18:09.494 --> 00:18:12.048
She spends time on her health.

00:18:12.048 --> 00:18:14.313
She spends time on her relationship with God.

00:18:14.313 --> 00:18:15.976
That's pretty much it.

00:18:15.976 --> 00:18:24.507
And I look at that and I'm like wow, and she tells me things like don't worry about anything, nothing is worth just worrying about.

00:18:24.507 --> 00:18:29.896
You know, do your best, live your life, enjoy your relationships.

00:18:29.896 --> 00:18:31.558
It's very interesting.

00:18:31.819 --> 00:18:39.568
Now, I've never been 70 before, but I've talked to a lot of 70 and 80 year olds and these are some of the things they really prioritize.

00:18:39.568 --> 00:18:50.484
And so, because of that, I don't want to live a life where I build businesses at the expense of the rest of my life, and I want to invite you to maybe take that up too.

00:18:50.484 --> 00:18:51.488
I don't want to do it.

00:18:51.488 --> 00:18:54.615
I don't want to get up there and go like man.

00:18:54.615 --> 00:19:03.887
You know, I wish I didn't sacrifice my marriage or sacrifice my kids and all of this stuff because I was trying to build this business and change the world.

00:19:03.887 --> 00:19:09.876
And so this third commitment is am I committed to living my dream life now?

00:19:09.876 --> 00:19:13.671
And when I say dream life now, okay, so let me explain what I do mean.

00:19:13.991 --> 00:19:18.448
At every point in time, there's a version of your dream life that you can live.

00:19:18.448 --> 00:19:24.846
Okay, so maybe you can't take off three months a year, but maybe you can take off three weeks a year.

00:19:24.846 --> 00:19:39.825
Maybe you can't go to Dubai and you know, go to, you know some really luxurious hotel there and stuff to have this vacation, but maybe you could travel within the country and go somewhere you haven't been to before with your family.

00:19:39.825 --> 00:19:52.257
Maybe you know you can't be there every single day and spending hours with your kids and all of those things, but maybe you can build this, you know, like family tradition.

00:19:52.257 --> 00:20:05.541
Where Friday is, you can name whatever it is right Movie Friday or fun Fridays with mom or whatever it is and you can take a two hour block and make it a magical experience.

00:20:05.541 --> 00:20:08.338
That's a version of your dream life, right?

00:20:08.338 --> 00:20:16.077
Maybe you don't have the bandwidth, you know, to work with a trainer three days a week, but maybe you have the bandwidth to work with them once.

00:20:16.077 --> 00:20:21.176
Maybe you have the bandwidth for a massage every month or every week, maybe you have like whatever that is.

00:20:21.176 --> 00:20:31.013
So there's a version you can live right now and there's a version that you will live next quarter and next year and the next decade.

00:20:31.454 --> 00:20:37.545
Are you committed to living your dream life right now?

00:20:37.545 --> 00:20:41.193
Whatever version that is that you have access to?

00:20:41.193 --> 00:21:06.711
And, for me, I really, really, really love what I do and I have an incredible work ethic, and so, because of that, I could unknowingly sacrifice my dream life because I just love what I do, so I can get lost in it, and so I have to have these regular checks where I'm like how is the rest of your life doing?

00:21:06.711 --> 00:21:08.530
How is your marriage?

00:21:08.530 --> 00:21:10.195
How is your relationship with your kids?

00:21:10.195 --> 00:21:11.077
How's your health?

00:21:11.077 --> 00:21:16.545
How are the relationships right, so outside of family, but the relationships that you've been gifted?

00:21:16.545 --> 00:21:18.753
What is your relationship with God like now?

00:21:18.753 --> 00:21:23.151
What are the skills that you're developing right, like your intellectual development?

00:21:23.151 --> 00:21:24.513
Like how is that piece going?

00:21:24.513 --> 00:21:25.816
What do your finances look like?

00:21:25.816 --> 00:21:32.516
Because you can have a business and it's doing great, but your personal finances are out of whack and there's no investment for the future and all of those things.

00:21:32.516 --> 00:21:34.040
What do all those things look like?

00:21:34.470 --> 00:21:38.721
Are you committed to living your dream life, the version of it you can live right now?

00:21:38.721 --> 00:21:41.213
These are the questions I'm asking myself.

00:21:41.213 --> 00:21:42.695
And by committed, what does that mean?

00:21:42.695 --> 00:21:49.693
Do I have times where my husband and I can, you know, get together and talk and check in with each other?

00:21:49.693 --> 00:21:52.384
And all of those things Like, what is the system for that?

00:21:52.384 --> 00:21:52.986
Right?

00:21:52.986 --> 00:21:54.594
And you might say, oh, it should be spontaneous.

00:21:54.594 --> 00:21:58.692
Whatever, I have a system around me, okay, like with the kids, right.

00:21:58.772 --> 00:22:06.992
And especially in the world we live in, like you can be on your device, they're on their devices and you're in the same room and you thought you spent time together, but you didn't.

00:22:06.992 --> 00:22:08.874
You really didn't, right.

00:22:08.874 --> 00:22:15.417
And so I'm looking at all these things like skill level Okay, when was the last time you read a book, your master skill for the year?

00:22:15.417 --> 00:22:17.058
Like, are you working on that?

00:22:17.058 --> 00:22:21.082
Right, these are powerful questions to ask.

00:22:21.082 --> 00:22:30.567
These are powerful questions to ask and if you ask them, they will help you make very strategic decisions.

00:22:36.970 --> 00:22:42.554
So I want you to take this episode and I want you to share with another doc and I want you guys to sit and kind of talk through these things and you guys can call each other out and, like I see you playing small here Is this what you truly want?

00:22:42.554 --> 00:22:45.343
Like you know, like if this was, you know, five years from now, this is what you're geared to do, would you be happy with.

00:22:45.343 --> 00:22:49.777
Want, like you know, like if this was, you know, five years from now and this is what you're geared to do, would you be happy with it.

00:22:49.777 --> 00:22:51.101
But this is important.

00:22:51.101 --> 00:23:02.982
I will tell you one of the goals that you know I've decided to own and you know I worked it out till I got there and that's really that I want to support a thousand private practice owners.

00:23:02.982 --> 00:23:06.140
Now, you know, I have the goal of helping a hundred thousand physicians and all of that.

00:23:06.140 --> 00:23:09.762
But practice owners Now, you know, I have the goal of helping a hundred thousand physicians and all of that.

00:23:09.782 --> 00:23:13.266
But when I look at the number of private practices going out of business every day is almost every day on Facebook, I'd see it, you know.

00:23:13.266 --> 00:23:16.258
Oh, I decided to close my shop and I'm not judging anybody, you know.

00:23:16.258 --> 00:23:27.061
Of course, there are different reasons why people will shut down businesses and all of that stuff, but there are a lot of them where the issue is cashflow, and so because of that, we built a very simple system, like we're just going to teach you five things.

00:23:27.061 --> 00:23:29.605
We're not going to teach you 1 million things, we're going to teach you five things.

00:23:29.605 --> 00:23:46.191
And if you can master these five things, you're going to put yourself in a position where you have a private practice that's profitable, that helps a lot of people, gives you financial freedom and time freedom right and you'll put yourself in a position where, okay, I'm good, I'm profitable, I'm profitable.

00:23:46.191 --> 00:23:49.739
If you want, you can come into the Entremdi Business School, we can take it to a whole other level, and all of that I decided I'm going to do that, okay.

00:23:49.819 --> 00:23:56.284
So here's my big ask for you Any doctor you know any who is running a private practice.

00:23:56.284 --> 00:24:03.181
I want you to do me a solid and tell them hey, dr Una launched the Profitable Private Practice Movement.

00:24:03.181 --> 00:24:03.982
You should check it out.

00:24:03.982 --> 00:24:14.218
It's entremdicom forward slash movement, and it is for less than the cost of a cappuccino a day.

00:24:14.218 --> 00:24:17.230
I still have friends till today telling me that I have lost my mind for offering it at the investment level that I offered it at.

00:24:17.230 --> 00:24:27.281
But the reason for that is simple I don't want to see a private practice owner go out of business, except they want to, but not because they have to, because of cashflow and all of those things.

00:24:27.390 --> 00:24:28.893
We do not get a business education.

00:24:28.893 --> 00:24:35.154
Yes, I know that, but we can learn a few things that can at least put us in a position where we're profitable.

00:24:35.154 --> 00:24:38.141
Okay, so that's mine and what's yours?

00:24:38.141 --> 00:24:39.431
What's yours?

00:24:39.431 --> 00:24:40.452
Own it.

00:24:40.452 --> 00:24:42.336
You're like how am I going to do it?

00:24:42.336 --> 00:24:49.471
You own it first, and then the how follows and then you commit to the how.

00:24:49.471 --> 00:24:49.612
Right?

00:24:49.632 --> 00:24:56.853
I want you to take some time to do this, and what I really hope for you is, as you do this, that what you want to do becomes clearer.

00:24:56.853 --> 00:24:59.240
And please don't fall into the trap of well, it's not clear, I don't know.

00:24:59.240 --> 00:25:05.478
Stop and look and sit with it and search inside and ask yourself questions, but don't just walk away and say I don't know.

00:25:05.478 --> 00:25:07.862
You can't spend your one precious life not knowing.

00:25:07.862 --> 00:25:08.903
You can't.

00:25:08.903 --> 00:25:10.526
And you're a whole physician.

00:25:10.526 --> 00:25:12.434
You know a lot of stuff, you've learned a lot of stuff.

00:25:12.434 --> 00:25:14.340
You can figure this out too, right?

00:25:14.951 --> 00:25:20.269
I want you to get some clarity on that and as you get clarity, the strategy will become clearer.

00:25:20.269 --> 00:25:28.092
And when you start executing on that strategy and I would love to see a DM where you're going, like Dr Una, you will not believe what happened.

00:25:28.092 --> 00:25:29.695
Of course, I will share it with me, right?

00:25:29.695 --> 00:25:31.099
So I'm rooting for you.

00:25:31.099 --> 00:25:32.162
Please hear me.

00:25:32.162 --> 00:25:33.112
I hope you can hear it.

00:25:33.112 --> 00:25:34.635
I am rooting for you.

00:25:34.635 --> 00:25:54.240
Look at this and answer these questions and make a decision that fear is not going to stop you and let's go on and create the most magical 30-day block, 60-day block, 90-day block that we have ever experienced, because now we're taking strategic action and we're committed, like all the way committed.

00:25:54.240 --> 00:25:56.184
Okay, so go do that.

00:25:56.184 --> 00:25:57.635
I'll see you on the next episode.