July 17, 2025

How I Got 112,588 Views in Just 28 Days

Send us a text In just 28 days, I took my brand-new YouTube channel from 100,000 total views to 112,000—and in today’s episode, I break down exactly how it happened. These aren’t fluffy tactics. These are seven rock-solid strategies that can transform your visibility and impact—especially if you're a physician entrepreneur ready to leverage content creation to scale your business. From consistency and multiple content modes to the #1 thing that made the biggest difference , I’m walking you th...

Send us a text

In just 28 days, I took my brand-new YouTube channel from 100,000 total views to 112,000—and in today’s episode, I break down exactly how it happened.

These aren’t fluffy tactics. These are seven rock-solid strategies that can transform your visibility and impact—especially if you're a physician entrepreneur ready to leverage content creation to scale your business.

From consistency and multiple content modes to the #1 thing that made the biggest difference , I’m walking you through the same roadmap that has helped me grow a legacy library of content watched in 72 countries. 🌍

Whether you’re a podcaster, private practice owner, or coach—this will shift the way you think about content.

If you’ve been playing it safe, this is your sign to go all in.

Let’s jump right into it!

___

Key Takeaways:

00:00 – From 100K in 10 Months to 112K in 28 Days
04:23 – Creating Authentic, Evidence-Based Content
11:51 – The YouTube Growth Journey
14:49 – Seven YouTube Growth Strategies
22:54 – Do More of What Works
34:00 – Measuring Success and Making Impact
41:26 – Take Action and Join the Revolution

Additional Resources:

Learn more about my 12-month program.
Interested in 1-on-1 coaching? Apply here.
Grab a copy of the "The EntreMD Method" book.

When you are ready to work with us, here are three ways:

EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

00:00 - From 100k in 10 Months to 112k in 28 Days

04:23 - Creating Authentic, Evidence-Based Content

11:51 - The YouTube Growth Journey

14:49 - Seven YouTube Growth Strategies

22:54 - Do More of What Works

34:00 - Measuring Success and Making Impact

41:26 - Take Action and Join the Revolution

WEBVTT

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In this whole process, I learned some principles that I know have put us in a position where chances are, we will be growing much quicker than we have previously.

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Now that I've discovered a principle, and that principle I'm going to share is number seven, because I'm going to show you the seven things that made it possible for us to go from 100,000 in 10 months to 112,000 in 28 days.

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Okay, so, seven things, but number seven is the thing.

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Hi docs, Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

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I'm your host, Dr Imna.

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Okay.

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So I had come on here to talk about how I got 100,000 views on my brand new YouTube channel in the first 10 months.

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Okay, so here's an update, because now, in the last 28 days, we have had 112,588 views.

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I want you to think about that.

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It took us 10 months to do 100,000 the first time, and now it's taken us 28 days to do 112,000.

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And now it's taken us 28 days to do 112,000 views Mind boggling.

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Okay, now I am sharing this with you because I want to see you win, whether you are on YouTube, whether you have a podcast, I know you have the message and I want it to be able to reach your world, like the people it's intended for, and to create so much change.

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Change that would be so important now, meaning that it's intended for and to create so much change.

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Change that would be so important now.

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Meaning that it's changing the lives of people.

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It's getting people to come work with you.

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It's getting people to come work with you so they can get even bigger results.

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It's creating opportunities for you, opportunities you didn't even plan for.

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And, beyond that, it's creating this legacy body of work that, even after you've been gone for a really long time, your work will still be changing lives.

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I started doing content like long-form content, podcasts, youtube all of that you know pretty early on, so, let's say, eight years ago thereabout.

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I started podcasting almost seven years ago and I was just committed to doing it.

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I never said I was going to podcast for six months or a year or anything like that.

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I was just committed to doing it.

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I never said I was going to podcast for six months or a year or anything like that.

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I was just like I'm going to podcast, right.

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I think when I developed a profound respect for podcasting or YouTubing, whichever was when this was during the pandemic and I was listening to somebody.

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He was talking about how to prepare your business and your life for challenging times and he was dead.

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He had been dead for a decade, okay, but here I was listening to it and it was like he was in the moment, telling me exactly what I needed to know at that moment and I thought about it and you guys know I'm all about.

00:03:03.532 --> 00:03:13.082
One of the things really important to me is that I live a life that is meaningful, that helps a lot of people, that I complete why I think I'm here on earth.

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So when I'm done, I'm gone Like I did it all, I complete my assignment, I'm good, and so to think that I can do that and after being gone, my life can be helping so many people arguably more people, helping more people than some of the lives of people who are alive I thought about it.

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I was so mind blown and that's when I really fell in love with content creation, right, like intentional, nicely curated content creation, and so you know.

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So I'm going to talk about it a lot.

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I'm always going to talk about it.

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I mean, it's helped us grow our businesses, it's helped us build audiences, it's helped us help at this point, like, all together, if you put all my five companies together, we're talking hundreds and hundreds of thousands of people.

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That's wild to think about, right?

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So, anyway, so this YouTube channel we're going to give it a little bit of context here.

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So I am primarily a podcaster.

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So for EntreMD, I'm primarily a podcaster and, at the end of the day, I've studied a lot of people.

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They are primarily one, right, and so there are people who are primarily podcasters, but they have videos on YouTube.

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There are people who, like, they are on YouTube but they're primarily podcasts, right, and there are others who are primarily YouTubers, but they also have podcasts.

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So for EntreMD, I'm primarily a podcaster and I'm not a fan of teaching things that I don't do.

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I'm a big fan of experimenting, going through the process, coming down and say okay, guys, this is how we win, right?

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I'm a big fan of doing that and actually it's a really good thing.

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I'm going to give you a little side story.

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I was toying around with the idea of making a planner of sorts, which I've thought about for a really long time, but anyway, I digress.

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I digress from my digression.

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So I went on YouTube and I was like let me just do some research into, you know, planners, what people use, what people do and all of those things.

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And I found this lady and she was talking about planners and the right way to do it and what platform to use and how to ship it and all of these things.

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But the video was from a year ago, okay.

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So I was like, okay, let me go to her channel so I can see what she's talking about now.

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And then she was talking about how to get your first thousand subscribers.

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I was like wait, hold on what just happened here, Okay.

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So I go back to look and she hadn't talked about the planner stuff in years.

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I said, okay, now you guys know I'm a student of business, right?

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So I start looking.

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So I look at her website and all the planners say out of stock.

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So I go to a video that she did again over a year ago.

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That was like you know what you should know before you started, but what she would have done differently if she started her planning business.

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In the process of listening to that video I then find out that she was doing all those videos about how to do your planner when she hadn't even watched her planning business.

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Like she was literally just creating the planners and she created so many different kinds of planners, got a whole bunch of inventory.

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She didn't do any market research to see if the people cared about her planners at all and all of those things.

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So she ended up selling some, but it wasn't a business that actually took off.

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She ended up selling some, but it wasn't a business that actually took off.

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And I was like no, and I'm not condemning anybody, but I just want to show you something, right?

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So here she is and people would have followed her and said, oh, this is a way to do a planning business and this is a way to do this and this is a way to do that.

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She hadn't even done it.

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This is why I'm committed to not teaching what I don't do, even though I'm committed to not teaching what I don't do.

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Even at the Entrepreneurial Business School, I don't teach what I don't do.

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I don't teach what I don't do.

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I don't teach what I haven't established as a pattern that works for others.

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I don't do it.

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So, anyway, I just thought I'd throw that out there.

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So we want to be people who are authentic, who are genuine, who share things that there's evidence that they work we've worked them, you know, and stuff like that.

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But anyway, so I said all that to say this.

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So I would talk about YouTube, from how to figure out your content and all of those things, but I hadn't played around enough with YouTube to say, okay, guys, this is how you grow on YouTube, right.

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And so in one of my organizations, which is a nonprofit it's faith-based, it's a nonprofit I have a mentorship call that I do every morning.

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It's a prayer call.

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It's prayer teaching.

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So it's a prayer call I do every morning and I was like man, I would love to teach, but it's an hour so there's just not enough time to do the teacher required to pray properly.

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And then the teaching, all of those things.

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I said, okay, why don't I take the teaching I want to do anywhere and put it on YouTube and just build a YouTube channel for it?

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So I decided to do that, started doing that, and then I thought I was like, wait a minute, now I have an opportunity to grow on YouTube practice, on YouTube practice, all these things I've been teaching and all of these things, and then come back and tell my people this is how you kill it on YouTube.

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Okay, so that's kind of how this all came up.

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So the YouTube channel is called Success by the Book and at this point is 14 months old.

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Okay, all right, so we had had and I want to tell you this piece because it gets people a lot, right, okay, so launched the channel in April of 2024.

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Okay, and so we get, you know, 200 views here, 300 views here, you know stuff like that.

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And then in June we had our first, you know, viral moments, if you will.

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We had a video that went to boom.

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I think in the first month it went to 50,000 views.

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It's like whoa, and it was on prayer.

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Okay, it was on prayer and I was like, wow, this is amazing Now, what you and I and everybody would think is right after that.

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Then you know, the next video will be 50,000, all that stuff.

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It never went back to 300, but now maybe it's like 800, 600, you know stuff like that.

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And I remember going like wow.

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So I was like, okay, it took me 19 videos to get to our first quote unquote viral video.

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I'm just committed, I'm going.

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But when I said I'm committed, I'm going, I was like I'm going for 19 more videos.

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Okay, so we do, we get to 19, we get to 20, we get to, we keep going.

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And it's just like you know marginally better and things like that.

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I'm like, oh man, you know.

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And so I'm saying that to you to say don't stop.

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When I started YouTube, I was like I'm in it, I'm in it.

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I wasn't trying it, I wasn't.

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I was like I'm in it and I'm going to keep going at it.

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I'm going to keep iterating, I'm going to keep iterating, I'm going to keep getting better and then we'll see, but I'm in it, okay.

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So anyway.

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So June right, we started in April, june, we had our first viral-ish video.

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So we go June, july, august, september, october, nothing, it's just like marginally better.

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And then we hit November, and the first one that did really well was a video on.

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It wasn't on prayer, it was on finances why Christians are broke Very provocative, if you will like, annoying title.

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And then so we had so November, boom, we hit our next video.

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Okay, that went viral, and so that did even better than the one in June.

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I don't remember the exact numbers, but it went bonkers, it went like completely bonkers, and so that did even better than the one in June.

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I don't remember the exact numbers, but it went bunkers, it went like completely bunkers, and that was in November.

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Okay, so it went pretty quickly, you know, to 50,000, then 60,000, then 70,000.

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At this moment, I think yesterday, got to 120,000.

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Okay, so the video just went Okay.

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So, so November, and I'm like, okay, you know, like we've had two months before we hit a moment Now we've had June to November, so that's five months before we hit it.

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I was like what's the worst that can happen?

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So you start doing, I'm iterating, I'm trying all the things, I'm doing all these things and it's slowly but steadily growing.

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Okay, slowly, but steadily growing.

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We get to 10 months, we're at 100,000, which is pretty cool, and we're just steadily growing.

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But the funny thing and I'll explain why this is important later is the video we did in November on prayer was the best performing video in every 28 day period after it, like, no matter what I produced, it was still the video that brought in the most views.

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Okay, so pretty interesting.

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So then we keep producing, keep producing, keep producing.

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And then we get to July, and then we have another video take off, like really take off in three weeks is done, 39,000 views, okay.

00:11:58.039 --> 00:12:26.344
And in this whole process I learned some principles that I know have put us in a position where, chances are, we will be growing much quicker than we have previously, now that I've discovered a principle, and that principle I'm going to share as number seven, because I'm going to show you the seven things that made it possible for us to go from 100,000 in 10 months to 112,000 in 28 days.

00:12:26.344 --> 00:12:29.902
Okay, so, seven things, but number seven is the thing.

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Okay, but these one through six matter, like seven is not going to work without them.

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Okay, so let's run through these, and if you're here and you're like.

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But, dr Una, I'm a podcaster.

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Take the many of the principles.

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You can take a run with them, um, but this is going to work and I will tell you if you are.

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If you are in private practice, please hear me.

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It is my desire for every private practice owner to have a YouTube channel.

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It will work wonders for your practice.

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It would work wonders.

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Now, this is right, but a lot of coaches will have podcasts and stuff like that.

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I have a podcast, right, I love podcasts.

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I tried a podcast in my private practice.

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They're like what's a podcast?

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And that's not to say they don't know what a podcast is, but they're more into YouTube and there's no point fighting people.

00:13:13.788 --> 00:13:19.697
You go to the platform where they already are and when people can see you, it's very different from when they just hear you and all that.

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So, anyway, these are the seven things.

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Number one is consistency.

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Is consistency?

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For almost every single week, I had two new videos that went out every week.

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For almost every single week, I had two new videos that went out every week.

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Two videos, okay, and I will tell you that doesn't mean I was recording two videos every single week.

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Well, the way I did it and we'll talk about the mode in a second.

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But for some of those videos they were old videos.

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In fact, the video I told you about in November, that is now at 120,000 views, was pulled out of something I taught in person in church three years ago.

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I just didn't feel like recording and I told my team.

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I was like you will pull that video, you edited it, put it on the channel, goodbye.

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So when that was the video like literally on my channel right this moment, that is the best performing video.

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And it was an old video and many of you have old videos.

00:14:15.784 --> 00:14:16.725
You know what I'm saying.

00:14:16.725 --> 00:14:17.927
So if they're good ones, just go pick them.

00:14:17.927 --> 00:14:19.830
But anyway, it's consistency.

00:14:19.830 --> 00:14:23.979
And so I had two videos going out every single week, two videos.

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There was a cadence to it and all of those things.

00:14:25.565 --> 00:14:28.880
Consistency matters, okay, consistency matters.

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Like today, literally before coming on to record, I can pull it up so I can read it exactly word for word from my Facebook.

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I will tell you what I posted.

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Okay, so this is my Facebook page.

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I said today I don't feel like recording today.

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This is what I posted.

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I don't feel like recording today, so I'm going to go record.

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And here I am recording.

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Okay, is it going to be a huge value to you?

00:14:55.341 --> 00:14:57.106
Yes, do I feel like?

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Did I feel like when I started?

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No, most times when I start talking I do feel like it, but I didn't feel like it.

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I was like I just want to chill and not do anything, but anyway, okay.

00:15:05.918 --> 00:15:06.398
So here I am.

00:15:06.418 --> 00:15:07.779
So number one consistency matters.

00:15:07.779 --> 00:15:12.566
Okay, and if you need to build systems of accountability to keep you consistent, then you do so.

00:15:12.566 --> 00:15:13.647
But consistency matters.

00:15:13.647 --> 00:15:17.110
People tell you oh, you know, sometimes it just depends on what you're feeling.

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Don't let the people that are consistent make you feel any kind of way.

00:15:20.402 --> 00:15:21.306
Consistency matters.

00:15:21.306 --> 00:15:29.476
If people know that they will get a video from you on Monday and Thursday, they will plan, they will add your routine to their routine.

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If you don't have a routine, they're not going to add your lack of routine to their routine, okay.

00:15:35.682 --> 00:15:37.703
So consistency matters.

00:15:37.703 --> 00:15:40.105
Don't believe what people tell you, that it doesn't.

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It does Okay.

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Number two using multiple modes.

00:15:44.610 --> 00:15:46.451
Okay, using multiple modes.

00:15:46.451 --> 00:15:49.937
So I have done a for months.

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This has now become my system, where I go live on that channel every Monday at 12 noon and then I have a pre-recorded video that goes out on Thursday.

00:16:00.386 --> 00:16:02.274
That's kind of the way I've done it Now.

00:16:02.274 --> 00:16:09.423
In the beginning I did it to kind of test, because entrepreneurship is just a big experiment, right, like you kind of want to get a feel for what works.

00:16:09.423 --> 00:16:16.769
And what I noticed is with my live videos, because it was live and live is my jam, it wasn't my jam.

00:16:16.769 --> 00:16:19.163
So if you're feeling like it's not my jam, it can become your jam.

00:16:19.534 --> 00:16:20.458
Live is my jam.

00:16:20.458 --> 00:16:23.123
Now, right, I know how to carry the room.

00:16:23.123 --> 00:16:26.163
I know how to get people to engage with me, to engage with each other.

00:16:26.163 --> 00:16:27.787
They enjoy it, I enjoy it.

00:16:27.787 --> 00:16:28.860
It's like a whole thing.

00:16:28.860 --> 00:16:35.080
It's like a whole thing.

00:16:35.080 --> 00:16:35.721
It's a whole vibe, right?

00:16:35.721 --> 00:16:36.203
Okay, so I show up live.

00:16:36.224 --> 00:16:37.006
So I get a lot of returning viewers.

00:16:37.006 --> 00:16:42.099
Right, when you look at the back end of the data for YouTube, I get a lot of returning viewers.

00:16:42.099 --> 00:16:46.065
Okay, and not as many new viewers.

00:16:46.065 --> 00:16:49.370
Right, and less new subscribers.

00:16:49.370 --> 00:16:58.649
Okay, with my pre-recorded video, I get more new viewers, less returning viewers, a lot more new subscribers because new people are finding it.

00:16:58.649 --> 00:17:05.346
And so, because I'm doing both, then I'm having this thing where the old timers are coming back and all that.

00:17:05.346 --> 00:17:09.844
I have this thing where new people are finding the subscribers are coming.

00:17:09.844 --> 00:17:11.548
So it gives me a good balance.

00:17:12.215 --> 00:17:17.159
And so after I did the experiment and noticed the difference between the two, I just kept both of them.

00:17:17.159 --> 00:17:18.221
Right, I carried.

00:17:18.221 --> 00:17:23.027
I'm like the live does what it does, the prerecorded does what it does, and I'll just keep both.

00:17:23.027 --> 00:17:25.576
So multiple modes has worked really well for me.

00:17:25.576 --> 00:17:27.219
Am I telling you to do that?

00:17:27.219 --> 00:17:37.545
Not necessarily Okay, but for you, multiple modes could be be you do your pre-recorded videos and you do your shorts and you're getting a lot more subscribers through your shorts, right like.

00:17:37.545 --> 00:17:41.945
So there are so many different ways, but that's just the way I did it and it's worked.

00:17:41.945 --> 00:17:46.085
It's kind of like multiple approaches doing multiple things that are all making my youtube channel work.

00:17:46.425 --> 00:17:47.237
So that's the second thing.

00:17:47.237 --> 00:17:53.856
The third thing is that I promote every video, guys.

00:17:53.856 --> 00:18:08.163
So when I see somebody start a YouTube channel and they do a video and they have five views, what it tells me is that they didn't promote the video, because your mom, your dad, your uncle and their cats will get you more than five views, right Like.

00:18:08.163 --> 00:18:14.857
So if we're gonna be disciplined enough to produce the content, we wanna be disciplined enough to promote it.

00:18:14.857 --> 00:18:16.338
Right Like, promote it.

00:18:16.338 --> 00:18:17.900
And so what?

00:18:17.900 --> 00:18:20.481
We're running about a thousand.

00:18:20.481 --> 00:18:36.640
So a thousand twelve hundred thereabout.

00:18:36.640 --> 00:18:38.970
Those are the number of people who come up every morning.

00:18:38.970 --> 00:18:43.041
Okay, you would think, because they know there's a YouTube channel.

00:18:43.041 --> 00:18:44.465
It's twelve hundred people.

00:18:44.465 --> 00:18:46.381
All you have to do is say there's a video today.

00:18:46.381 --> 00:18:51.759
It's not the way it works, okay, people respond to different things, okay.

00:18:51.759 --> 00:18:54.277
So let me tell you what I do Every day.

00:18:54.297 --> 00:19:02.477
There's, every time there's a new video, it goes to my email list and they have a video and why this is a video to watch and the difference you'll make in your life and share it with the people in your world.

00:19:02.477 --> 00:19:08.988
We also post it to the Facebook group for the community and we're like this is the video that is, you know if I'm going live.

00:19:08.988 --> 00:19:12.349
They're like oh, dr Una is going live at this time or this is a video.

00:19:12.349 --> 00:19:13.910
This is the reason why you want to watch it.

00:19:13.910 --> 00:19:14.471
Go watch it.

00:19:14.471 --> 00:19:16.132
Be sure to share it with the people in your world.

00:19:16.132 --> 00:19:21.498
Then, on the live calls we have every morning, I'm like guys, we have a new video today.

00:19:21.498 --> 00:19:23.241
This is a video, go watch it.

00:19:23.241 --> 00:19:31.769
And a lot of times, like on a Monday, when I go live on Monday, I'll tell them if you miss the live.

00:19:31.769 --> 00:19:32.690
You want to go catch us?

00:19:32.690 --> 00:19:35.891
I'm literally promoting it twice, right?

00:19:35.891 --> 00:19:40.472
And then on the YouTube community, we would do the post, right.

00:19:40.492 --> 00:19:43.596
So just say, hey, there's this new video on the channel, come check it out.

00:19:43.596 --> 00:19:44.557
Do you see what I mean?

00:19:44.557 --> 00:19:49.798
Like, because with an audience that size, the tendency is to think it's not required.

00:19:49.798 --> 00:19:51.242
Marketing is required.

00:19:51.242 --> 00:19:52.185
It's always required.

00:19:52.185 --> 00:19:56.935
Selling is always required.

00:19:56.935 --> 00:19:58.098
People will not do what you think they will do.

00:19:58.098 --> 00:19:58.961
They will do what you inspire them to do.

00:19:58.961 --> 00:20:04.400
Okay, so if I could sit here, if I could sit on any points other than number seven, I would sit on this one.

00:20:04.559 --> 00:20:06.124
You must promote your videos.

00:20:06.124 --> 00:20:10.799
Now you may be thinking well, I don't have a thousand people who come on and join me every morning.

00:20:10.799 --> 00:20:12.182
Please hear me when I say this.

00:20:12.182 --> 00:20:13.124
It's so.

00:20:13.124 --> 00:20:15.768
Besides the point, who do you have?

00:20:15.768 --> 00:20:18.538
It's not about what you don't have, it's about what you do have.

00:20:18.538 --> 00:20:27.301
You have family, you have friends, you have clients, you have patients, you have team members, you have all kinds of people.

00:20:27.301 --> 00:20:29.847
Okay, you have to promote it.

00:20:29.847 --> 00:20:34.846
There's no point creating videos you have no intention of promoting.

00:20:34.846 --> 00:20:43.068
The algorithm is not even going to pay you any mind until they see that, oh, people have interest in it and all of those kind of things.

00:20:43.068 --> 00:20:44.700
You've got to promote your videos.

00:20:44.700 --> 00:20:48.181
You have to, you have to, okay?

00:20:48.181 --> 00:20:52.205
So that's the level of effort that we put behind every single video, and there are other things.

00:20:52.205 --> 00:20:57.657
I'll break it down as we go.

00:20:57.657 --> 00:20:58.942
So that's the level of effort that we put behind every single video, and there are other things.

00:20:58.942 --> 00:20:59.249
I'll break it down as we go.

00:20:59.249 --> 00:20:59.584
So that's number three.

00:20:59.584 --> 00:21:00.128
Number four this is a huge one.

00:21:00.128 --> 00:21:01.904
Now let me tell you, this is specific to YouTube.

00:21:01.904 --> 00:21:03.813
It doesn't apply as much to podcasts, but this is specific to YouTube.

00:21:04.615 --> 00:21:10.188
Youtube rewards you for doing these things three things.

00:21:10.188 --> 00:21:18.005
You for doing these things, three things For getting people to stop scrolling, so they click on your video.

00:21:18.005 --> 00:21:21.816
Okay, they watch your video, a lot of your video, and they go on to watch another video.

00:21:21.816 --> 00:21:31.777
If you do that, what that means is you're keeping people longer on the platform, and if you keep them longer on the platform, you're creating a win for them, because now they can show ads and do all of those things.

00:21:31.777 --> 00:21:34.577
If you do that, they will reward you.

00:21:34.577 --> 00:21:44.268
They will reward you with more people, because they're like oh, this person is so good, he's just keeping everybody on the platform.

00:21:44.268 --> 00:21:45.866
She's keeping everybody on the platform.

00:21:45.866 --> 00:21:53.107
If people come on your video and they bounce, then they're like we don't want to show them because we're not making any money off of this person.

00:21:53.107 --> 00:21:56.309
So it's all about a win-win, right, it's all about a win-win.

00:21:56.539 --> 00:22:05.660
So number four is on every video, I recommend the next video, every video, I recommend the next video, every video.

00:22:05.660 --> 00:22:13.932
Okay, I'm like, oh my goodness, like, this is, this is the video that you need to go watch right now.

00:22:13.932 --> 00:22:26.029
So, for instance, for this one, right, if I was doing this primarily on YouTube, I could say I did a video on how to create 52 pieces of content in 60 minutes.

00:22:26.029 --> 00:22:31.165
That's the next video to go watch, right, and so what that does is it keeps people.

00:22:31.165 --> 00:22:40.311
So they've come, they've stopped to scroll, they're watching and they continue watching, right, and YouTube's like oh my goodness, send everybody.

00:22:40.311 --> 00:22:44.180
Okay, that's the way that works, okay, so I recommend the next video.

00:22:44.180 --> 00:22:58.162
On every video, the idea is keeping people on longer, which is a win-win, okay, so, yes, it makes YouTube happy, but, of course, the longer time people spend with you, the more they know, like and trust you, the more likely they are to work with you, the more likely they are to refer you and all of those things.

00:22:58.162 --> 00:22:59.503
Okay, number five.

00:23:00.625 --> 00:23:06.454
Number five is that I create evergreen content and I treat it accordingly.

00:23:06.454 --> 00:23:08.183
So let me explain what I mean by that.

00:23:08.183 --> 00:23:13.664
I'm not just creating videos based on fads, based on what's happening in the news and all of those things.

00:23:13.664 --> 00:23:16.291
I'm thinking like think all the way back.

00:23:16.291 --> 00:23:25.154
I'm thinking about creating this body of work where my children can say I wonder what made mommy the way she was?

00:23:25.720 --> 00:23:34.207
And they have a thousand videos that are systematic and methodically arranged, that everything they're looking for is in it, right.

00:23:34.207 --> 00:23:36.092
They're looking for stuff for finances there.

00:23:36.092 --> 00:23:37.565
They're looking for things about marriages there.

00:23:37.565 --> 00:23:42.085
They're looking for things about you know, mindset stuff and maintaining your peace is there.

00:23:42.085 --> 00:23:44.529
And they look about things about prayer and studying your Bible.

00:23:44.529 --> 00:23:47.900
All that is all there, right, and so they can use it.

00:23:47.900 --> 00:23:49.263
You see what I'm saying.

00:23:49.263 --> 00:23:50.085
So I'm not creating.

00:23:50.085 --> 00:23:53.292
I'm not just creating stuff to be creating stuff.

00:23:53.292 --> 00:23:55.604
I'm creating a resource bank.

00:23:55.604 --> 00:23:58.709
Okay, I'm creating a vault Now.

00:23:58.709 --> 00:24:23.782
So because I create that way Now, so because I create that way, I can then treat it accordingly.

00:24:23.803 --> 00:24:26.607
So when somebody so now, and this is so fun, I just found all the questions people ask me and I made videos about them.

00:24:26.607 --> 00:24:30.695
So one of the things that will happen so you know, my husband and I, we pastor a church, right, and so someone will come and say I've met somebody and I kind of want to know.

00:24:30.695 --> 00:24:31.115
You see the one.

00:24:31.115 --> 00:24:31.958
And I'm like, well, I have nine questions.

00:24:31.958 --> 00:24:33.059
I would ask you about that, like nine places to look.

00:24:33.059 --> 00:24:36.721
So I made a video.

00:24:36.721 --> 00:24:40.070
And so when they tell me that, I'm like, wait, that is so awesome and all, I'm like, okay, open up your YouTube and pull up the link.

00:24:40.070 --> 00:24:40.593
I'm like, here you go.

00:24:40.593 --> 00:24:45.045
Okay, so why don't you watch this and put your thoughts together and let's sit and talk about it?

00:24:45.045 --> 00:24:45.465
Guess what?

00:24:45.465 --> 00:24:46.650
It's a whole one hour.

00:24:46.650 --> 00:24:50.970
I don't have to be talking Right, but, but I'm, but I am talking right through my video.

00:24:50.970 --> 00:24:52.540
So it becomes this resource.

00:24:54.163 --> 00:24:55.365
Somebody tells me I'm reading my Bible.

00:24:55.365 --> 00:24:55.945
I'm struggling.

00:24:55.945 --> 00:24:57.267
Like you know, I find it boring.

00:24:57.267 --> 00:24:57.968
I fall asleep.

00:24:57.968 --> 00:25:03.875
I really want to read it, but I'm struggling and I have a video of, oh, how I read my Bible in six months after struggling to read it for five years.

00:25:03.875 --> 00:25:06.328
I'm like, here you get a link right.

00:25:06.328 --> 00:25:09.589
Just the other day, someone's like oh, my goodness, I really need to talk to you.

00:25:09.589 --> 00:25:12.282
Mom, guilt is like, is doing a number on me.

00:25:12.282 --> 00:25:13.084
I'm like what.

00:25:13.183 --> 00:25:19.351
Pull up your phone, here you go, here's a video, and so that whole library.

00:25:19.351 --> 00:25:23.276
Right, like when you say you hear from God I don't know what that means.

00:25:23.276 --> 00:25:32.826
I'm like, here you go, here's a video, right, and so I use it as a resource.

00:25:32.826 --> 00:25:35.779
Because, guess what, when all these people find the video and it answers their questions, they go watch more videos.

00:25:35.779 --> 00:25:37.001
So think of you.

00:25:37.001 --> 00:25:44.568
Let's say you run a private practice, for instance, right, think of the things people ask you all the time, like as a pediatrician, they're going to ask you about poop.

00:25:44.568 --> 00:25:46.782
They're going to ask you about, you know, sleeping at night.

00:25:46.782 --> 00:25:55.601
My baby is cross-eyed, my baby's sped up, like, literally, you just create videos, right, so is it doing the work of attracting the people, bringing your patients and all those things?

00:25:55.601 --> 00:25:56.522
It's doing that.

00:25:56.522 --> 00:26:05.026
And every time somebody says and my mom is so worried because my child is cross-eyed, You're like here I was, like you have more stuff to give them.

00:26:05.026 --> 00:26:06.288
Okay, all right.

00:26:06.288 --> 00:26:10.942
So, and if you're a coach, think about all the questions people ask you.

00:26:10.942 --> 00:26:12.749
Maybe these are the reasons they don't work with you.

00:26:12.749 --> 00:26:26.646
They ask all these questions or the things that get confused, you know, whatever those, you just start creating a bank of content, when people maybe they send you DMs or they ask you questions in the comments and things like that just go after it, right?

00:26:26.646 --> 00:26:27.789
Even this video.

00:26:27.789 --> 00:26:30.080
How is it that I'm ending up doing this?

00:26:30.080 --> 00:26:35.252
I said, hey guys, in the last 28 days we had 112, 588 views on our YouTube channel.

00:26:35.252 --> 00:26:36.981
Who wants to debrief on how?

00:26:36.981 --> 00:26:38.944
Exactly the seven things that made this possible?

00:26:38.944 --> 00:26:45.513
And I got a bunch of people who said, yes, I'm like, okay, so guess what I'm going to do after this is all edited and stuff like that.

00:26:45.513 --> 00:26:46.960
I'm just going to go post the link.

00:26:46.960 --> 00:26:49.244
You get a link, you get a link, everybody gets a link.

00:26:49.244 --> 00:26:59.163
Right, so that way you would now have this resource thing and it just becomes like people find it, then they binge and watch five, six, seven, eight videos.

00:26:59.163 --> 00:27:08.723
So even on my YouTube videos, when people ask questions, now I'm like that's a great question.

00:27:08.723 --> 00:27:09.487
I recorded a video to answer it.

00:27:09.487 --> 00:27:10.089
Here's the link, check it out.

00:27:10.089 --> 00:27:10.874
Happy to answer any follow-up questions.

00:27:10.874 --> 00:27:11.477
Do you see what I'm saying?

00:27:11.477 --> 00:27:12.160
So I treat it accordingly.

00:27:12.160 --> 00:27:23.711
Okay, and that leads to a lot more growth because many people will find it and they watch so many videos and they tell other people about all these videos and it just keeps going All right.

00:27:24.019 --> 00:27:26.650
Number six strategic outlining.

00:27:26.650 --> 00:27:28.627
Guys, I talk a lot.

00:27:28.627 --> 00:27:29.984
I speak a lot.

00:27:29.984 --> 00:27:32.208
Like I just told you, I host a call every morning.

00:27:32.208 --> 00:27:33.390
I've done that for five years.

00:27:33.390 --> 00:27:34.519
I speak a lot.

00:27:34.519 --> 00:27:37.588
That's an hour every day for five years.

00:27:37.588 --> 00:27:38.391
I do the math.

00:27:38.391 --> 00:27:43.748
I talk a lot, and if anybody could wing this, I can wing it.

00:27:43.748 --> 00:27:45.181
But let me tell you what I don't do.

00:27:45.181 --> 00:27:46.343
I don't wing it.

00:27:47.423 --> 00:27:48.926
I outline every video.

00:27:48.926 --> 00:27:54.742
I outline this video Like I outline every Now, specifically for YouTube.

00:27:54.742 --> 00:27:59.353
Let me tell you what that outline looks like, because it's not random.

00:27:59.353 --> 00:28:01.768
Okay, it's not random.

00:28:01.768 --> 00:28:04.220
The outline is not just what I'm going to talk about.

00:28:04.220 --> 00:28:05.664
So I have an outline.

00:28:05.664 --> 00:28:07.309
I take the time to research.

00:28:07.711 --> 00:28:09.778
What is my thumbnail caption going to be?

00:28:09.778 --> 00:28:11.483
Because that's what makes people stop.

00:28:11.483 --> 00:28:15.596
Okay, what's my thumbnail caption going to be.

00:28:15.596 --> 00:28:17.000
What's my title going to be?

00:28:17.000 --> 00:28:18.566
In the beginning, I didn't know any better.

00:28:18.566 --> 00:28:20.941
So my thumbnail caption and my title, they were the same.

00:28:20.941 --> 00:28:24.145
No, that's a waste of YouTube real estate.

00:28:24.145 --> 00:28:32.183
So I'm like this is the thumbnail caption, this is the title, this is the hook.

00:28:32.183 --> 00:28:38.443
Like, this is what I'm going to say in the first 30 seconds, so people can lean in and not scroll away.

00:28:38.443 --> 00:28:40.828
Then this is the intro.

00:28:40.868 --> 00:28:46.125
Whichever story or whatever I'm going to use, or statistic, whatever that is to kind of connect with the people.

00:28:46.125 --> 00:28:47.808
I reign them in properly.

00:28:47.808 --> 00:28:55.893
This is the next video I'm going to recommend, right, and this is what I'm going to do to keep people to the end.

00:28:55.893 --> 00:29:01.951
So, for instance, you will see that I said and I'm not manipulating, it's the truth that I introduced it.

00:29:01.951 --> 00:29:10.030
And then I said, oh my goodness, number seven is like the one right, and so what does that do?

00:29:10.030 --> 00:29:13.548
That makes you stay to see what number seven is right.

00:29:13.548 --> 00:29:19.364
And in the YouTube world, they're like oh my goodness, people are loving this video, they're still here on this video and all of this kind of stuff.

00:29:19.364 --> 00:29:28.788
Okay, so I map all of that out before I start speaking, before I start creating the YouTube video.

00:29:28.788 --> 00:29:37.711