Nov. 3, 2025

How I Got 1 Million YouTube Views in Just 18 Months (Copy These 10 Strategies)

Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call I just hit 1 million views on a YouTube channel I started 18 months ago… and no, it wasn’t luck. When I started my faith-based YouTube channel Success by The Book, I had no idea it would blow up this much, but I followed a simple, repeatable system that anyone can implement. I’m talking about 10 strategies that will help you build a brand and get your message out there. You’ll learn how to ...

Send us a text

👉 Ready for the next step? Book a call: https://program.www.entremd.com/call

I just hit 1 million views on a YouTube channel I started 18 months ago… and no, it wasn’t luck.

When I started my faith-based YouTube channel Success by The Book, I had no idea it would blow up this much, but I followed a simple, repeatable system that anyone can implement. I’m talking about 10 strategies that will help you build a brand and get your message out there. You’ll learn how to optimize your thumbnails and titles, create an open loop, bring in the viewers you’ve always been dreaming of, and so much more.

Whether you’re a physician entrepreneur or an employed physician, your voice needs to be heard. Don’t miss out.

Tune in and discover the secret to making it on YouTube!

—

Key Takeaways:

00:00 Intro
02:19 Talk to one person
04:29 Make transformational content
07:03 Be consistent
09:11 Promote relentlessly
12:25 Optimize your thumbnails
14:07 Optimize your title
17:55 Optimize your retention
20:47 The open loop
22:27 Retention strategies
24:53 Do more of what works
28:08 Final thoughts and outro

Additional Resources:

Learn more about my 12-month program.
Interested in 1-on-1 coaching? Apply here.
Grab a copy of the "The EntreMD Method" book.

When you are ready to work with us, here are three ways:

EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

00:00 - Hitting One Million Views

01:16 - Why Physician Voices Matter Online

02:00 - Defining One Ideal Viewer

04:28 - Designing Transformational Content

08:24 - Consistency And Building Audience Routines

11:19 - Relentless Promotion Mindset

15:22 - Making The Algorithm Your Ally

18:08 - Thumbnails That Stop The Scroll

22:44 - Titles That Earn The Click

25:06 - Hooking The First 30 Seconds

28:09 - Open Loops To The Next Video

30:13 - Retention Tactics That Keep Viewers

WEBVTT

00:00:00.000 --> 00:00:06.080
Before I knew what was happening, it was at 50,000 views, then 60,000 views, then 100,000 views.

00:00:06.320 --> 00:00:14.720
And I share this to you, not to say, ooh, this is what I did, but to tell you this is what I did and to break it down so you can see how to do it too.

00:00:15.759 --> 00:00:16.640
Hi dogs.

00:00:16.800 --> 00:00:28.559
Welcome to the Entre MD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

00:00:28.719 --> 00:00:29.760
I'm your host, Dr.

00:00:29.920 --> 00:00:30.559
Inna.

00:00:33.359 --> 00:00:36.240
One million views on YouTube.

00:00:36.479 --> 00:00:43.359
We just hit one million views on YouTube on a YouTube channel that I started 18 months ago.

00:00:43.520 --> 00:00:43.840
Okay.

00:00:44.000 --> 00:00:47.359
So this is like super exciting, super big milestone.

00:00:47.520 --> 00:00:48.640
I'm excited about it.

00:00:48.719 --> 00:00:55.840
And I wanted to come share with you the top 10 strategies that got us to a million views in 18 months.

00:00:55.920 --> 00:00:56.240
Okay.

00:00:56.479 --> 00:00:57.920
This is going to blow your mind.

00:00:58.000 --> 00:01:01.359
It's going to be so simple that you can start implementing it.

00:01:01.439 --> 00:01:03.359
And this is the reason why it's so important.

00:01:03.520 --> 00:01:14.239
As a physician, whether you are a physician who is running a business in healthcare or outside of healthcare, or you're an employed physician working on your brand, we need your voice out there.

00:01:14.400 --> 00:01:17.680
You have the best stories, great expertise, right?

00:01:17.920 --> 00:01:18.879
So much to share.

00:01:19.040 --> 00:01:22.319
And we live in a time of unprecedented misinformation.

00:01:22.480 --> 00:01:33.359
Again, whether you're in healthcare or you're outside of healthcare, I would love nothing for you to build a brand, build a platform where you can exercise your thought leadership, change the world.

00:01:33.599 --> 00:01:36.400
YouTube is such an amazing platform for it.

00:01:36.560 --> 00:01:44.400
I've always had the on-trained podcast, and the on-trained podcast is something that you guys love, you've subscribed to, you listen to year after year.

00:01:44.560 --> 00:01:47.920
I get so many stories about how it changes your life and all of those things.

00:01:48.000 --> 00:01:55.359
And so when it came to YouTube, I'm like, man, I need to go crack this YouTube thing so I can come back and tell you how exactly you can do it.

00:01:55.519 --> 00:01:58.640
But I'm not going to do it on trendy because you guys love the podcast.

00:01:58.719 --> 00:02:00.239
I'm going to do it with a different business.

00:02:00.400 --> 00:02:02.480
And so I did this with my faith-based channel.

00:02:02.560 --> 00:02:04.400
It's called Success by the Book.

00:02:04.640 --> 00:02:06.000
And we just crossed this.

00:02:06.079 --> 00:02:08.000
So I can come back and tell you exactly how to do it.

00:02:08.159 --> 00:02:10.719
Every one of my businesses is a lab, and it's a lab for you.

00:02:10.800 --> 00:02:13.199
So I go do experiments, I come tell you how it works.

00:02:13.280 --> 00:02:15.840
And that is exactly what we're going to do today.

00:02:16.000 --> 00:02:16.639
So get ready.

00:02:16.800 --> 00:02:17.680
10 strategies, okay?

00:02:17.840 --> 00:02:19.360
10 strategies that got us there.

00:02:19.520 --> 00:02:19.759
Okay.

00:02:20.000 --> 00:02:23.280
So the first strategy is that I talk to one person.

00:02:23.439 --> 00:02:23.680
Okay.

00:02:23.840 --> 00:02:24.879
I talk to one person.

00:02:25.039 --> 00:02:27.680
So this channel is a faith-based channel.

00:02:27.840 --> 00:02:36.719
The history of it is I ran away from being a Christian for a really long time because my interpretation of Christian was, then that means you cannot be successful.

00:02:36.800 --> 00:02:38.879
You need to be humble and broke and all of those things.

00:02:38.960 --> 00:02:41.599
And the Bible is a religious book that's full of do's and don'ts.

00:02:41.680 --> 00:02:47.280
And if I decide to become a Christian, God is going to make me go to some foreign country and die of some disease.

00:02:47.360 --> 00:02:47.520
Right.

00:02:47.680 --> 00:02:49.039
This was this was my picture.

00:02:49.280 --> 00:02:55.439
Then I discovered that the Bible, in my mind, is the greatest book on success.

00:02:55.680 --> 00:02:58.639
And so I was like, wow, I wish people knew this, right?

00:02:58.719 --> 00:03:02.639
And I knew there are people like me who are running away because they're like, this is not relevant to my life.

00:03:02.800 --> 00:03:04.319
This is just religion, all of this stuff.

00:03:04.400 --> 00:03:05.520
I'm like, no, no, no.

00:03:05.599 --> 00:03:06.639
This is this is great.

00:03:06.879 --> 00:03:07.199
Okay.

00:03:07.599 --> 00:03:09.680
So I talked to one person.

00:03:09.919 --> 00:03:18.639
And this person is a person who is a Christian and wants to live a very successful life at the same time.

00:03:18.879 --> 00:03:23.759
And so I show that person from the Bible the prescribed way to get there.

00:03:23.919 --> 00:03:24.159
Okay.

00:03:24.240 --> 00:03:25.680
So I talked to one person.

00:03:25.840 --> 00:03:30.240
I didn't talk to random people, you know, I didn't talk to a different person every day.

00:03:30.400 --> 00:03:31.520
I talked to that person.

00:03:31.680 --> 00:03:33.919
I'm like, listen, success by the book.

00:03:34.080 --> 00:03:36.879
You look at the book, you can succeed in all nine areas of your life.

00:03:37.039 --> 00:03:39.039
One person, just that one person.

00:03:39.280 --> 00:03:40.400
Now, why is this important?

00:03:40.639 --> 00:03:52.960
Because one of the biggest mistakes I see when people start platforms, whether that's a podcast or YouTube or whatever, especially if it's an interview show, what happens is then they just start interviewing random people about random things.

00:03:53.120 --> 00:03:59.759
And it's almost as though they've forgotten that they're talking to one person and they just start doing things that they think are interesting.

00:03:59.919 --> 00:04:11.120
If you want to build a loyal base of subscribers and people who will come back week after week, month after month, episode after episode, then you have to define who the person you talk to is.

00:04:11.360 --> 00:04:14.800
And every time you put on your mic, you talk to that person.

00:04:14.960 --> 00:04:17.600
I have had this YouTube channel for 18 months.

00:04:17.759 --> 00:04:21.199
We have had about 250 videos that have gone up.

00:04:21.279 --> 00:04:24.879
And in those 250 videos, I have talked to one person.

00:04:25.040 --> 00:04:26.079
I have talked to one person.

00:04:26.160 --> 00:04:26.800
That's the first thing.

00:04:26.959 --> 00:04:28.319
How do we get to that many views?

00:04:28.480 --> 00:04:29.759
First thing, talk to one person.

00:04:29.920 --> 00:04:32.399
Second thing, the content was transformational.

00:04:32.560 --> 00:04:34.879
I never came up there to blow hot air.

00:04:35.120 --> 00:04:37.680
I never came up there to waste people's time.

00:04:37.839 --> 00:04:39.920
For me, I'm like, man, they're gonna give me a gift.

00:04:40.079 --> 00:04:44.079
You know, I had videos as long as an hour, an hour and a half.

00:04:44.240 --> 00:04:50.560
I have videos that are 15 minutes, 20 minutes, but I go live every Monday, and that is for an hour.

00:04:50.720 --> 00:04:58.959
And so if someone's gonna show up every week in the middle of their day to give me an hour of their time or they're gonna catch the replay and watch for an hour, I am not going to waste their time.

00:04:59.120 --> 00:05:02.959
And so what that means is I started with the end in mind.

00:05:03.120 --> 00:05:05.120
I want somebody to watch this video.

00:05:05.279 --> 00:05:09.680
And by the time they are done watching the video, they walk away transformed.

00:05:09.839 --> 00:05:12.959
I want somebody to be able to say, I want to change.

00:05:13.120 --> 00:05:16.639
And so because I want to change, I'm gonna go sit down and watch this video.

00:05:16.720 --> 00:05:18.639
And at the end of this video, I'll be a different person.

00:05:18.879 --> 00:05:19.920
This is my intent.

00:05:20.079 --> 00:05:21.360
That's where I start from.

00:05:21.439 --> 00:05:24.000
And so I'm like, okay, what problem are they having?

00:05:24.160 --> 00:05:25.759
What is the solution to that problem?

00:05:25.920 --> 00:05:34.240
What are stories that I have in my own life or stories that I have in the lives of other people that I've worked with, or stories from the Bible that will show them they can overcome this?

00:05:34.399 --> 00:05:42.639
What is the call to action I can give them that will help them take the next best step so that after they take this step, they will experience a change in their lives?

00:05:42.800 --> 00:05:47.439
What is the thing that I will tell them that would crush the biggest limiting belief that they have?

00:05:47.600 --> 00:05:49.439
Do you see this is the way I thought?

00:05:49.680 --> 00:05:53.120
So every piece of content was transformational.

00:05:53.279 --> 00:05:53.680
Every.

00:05:53.839 --> 00:06:00.240
In fact, somebody just posted recently when I said, Hey, we're, you know, we're only 3,000 views away from a million.

00:06:00.399 --> 00:06:06.079
And the person is like, and by far, this is the best, the best channel that I subscribe to, something to that term.

00:06:06.240 --> 00:06:08.000
And this is a physician entrepreneur.

00:06:08.079 --> 00:06:08.399
Okay.

00:06:08.639 --> 00:06:12.399
So it speaks to what I'm telling you about transformational content.

00:06:12.480 --> 00:06:12.800
Okay.

00:06:12.959 --> 00:06:14.560
So the content was transformational.

00:06:14.639 --> 00:06:15.519
That's the second thing.

00:06:15.680 --> 00:06:18.879
And maybe you hear this, and maybe it's even a little intimidating for you.

00:06:18.959 --> 00:06:19.920
It was like, well, that's you, Dr.

00:06:20.079 --> 00:06:20.399
Una.

00:06:20.480 --> 00:06:22.319
I don't know if I can create that kind of content.

00:06:22.560 --> 00:06:27.920
Transformational content is not about being a genius and saying transformational things.

00:06:28.079 --> 00:06:29.199
That is not what it's about.

00:06:29.360 --> 00:06:36.879
It's about leaning into the person you talk to, being aware of the problems they solve, the problems they have, and coming to solve them.

00:06:37.040 --> 00:06:43.839
Being aware of the questions they have and they're you're coming to answer them, being aware of the fears that they have and you're showing them how they can overcome it.

00:06:44.079 --> 00:06:48.319
Being aware of simple mistakes that they're making and showing them, oh, there's a better way.

00:06:48.480 --> 00:06:52.079
It's not about being a genius, it's about having a heart to help people.

00:06:52.240 --> 00:06:53.199
That's what it's about.

00:06:53.360 --> 00:06:56.240
So I don't want you to hear this and say, oh yeah, good for you.

00:06:56.399 --> 00:06:58.000
I want you to know that you can do this.

00:06:58.079 --> 00:06:59.439
It's about intention.

00:07:00.000 --> 00:07:01.360
It's about intention.

00:07:01.519 --> 00:07:01.839
Okay.

00:07:01.920 --> 00:07:03.120
Okay, so that's the second thing.

00:07:03.279 --> 00:07:06.079
The third thing is consistent content.

00:07:06.240 --> 00:07:06.560
Okay.

00:07:06.800 --> 00:07:11.199
People will not build a routine around a routine you didn't build.

00:07:11.360 --> 00:07:21.920
So if you're saying, oh, I would love for people to subscribe to my channel, watch all my videos, listen to all my podcasts, all of those things, but they cannot predict when you're gonna show up.

00:07:22.000 --> 00:07:24.399
They're not gonna build a routine about it around it.

00:07:24.480 --> 00:07:27.360
The first time I learned this, I learned this from the Entre MD podcast.

00:07:27.439 --> 00:07:30.160
I didn't know anything about anything when I started the Entre MD podcast.

00:07:30.240 --> 00:07:33.600
This was six years ago at this time, oh well, almost six years ago.

00:07:33.839 --> 00:07:36.720
And I remember I would have an episode every Monday.

00:07:36.800 --> 00:07:38.480
And I was like, I'm just gonna do every Monday.

00:07:38.879 --> 00:07:40.639
Actually, when we started was Monday and Thursday.

00:07:40.720 --> 00:07:43.040
I'm gonna have an episode every Monday and Thursday till whenever.

00:07:43.120 --> 00:07:44.720
And then I said, Oh, wait a minute.

00:07:44.800 --> 00:07:46.000
I'll just commit to that.

00:07:46.160 --> 00:07:47.600
I don't know how this is gonna work.

00:07:47.759 --> 00:07:53.360
And I was talking to somebody, and the person said, Oh, you're my commute to work on Monday.

00:07:53.519 --> 00:07:54.639
Why could they say that?

00:07:54.800 --> 00:07:56.319
Because there was an episode every Monday.

00:07:56.480 --> 00:08:01.120
Somebody else said, You're my walk with my dog on Monday evenings.

00:08:01.279 --> 00:08:05.920
So this person comes back from work, grabs her dog, they go on a walk, she's listening to the podcast.

00:08:06.079 --> 00:08:06.560
Do you see this?

00:08:06.959 --> 00:08:10.319
People started building routines around what was my routine.

00:08:10.480 --> 00:08:11.600
This is when I learned that.

00:08:11.680 --> 00:08:17.279
And so when I did this, I started initially by releasing a pre-recorded video every Monday.

00:08:17.439 --> 00:08:21.680
But it is so much easier for me to do it live than to pre-record it.

00:08:21.839 --> 00:08:23.519
And there's a community aspect.

00:08:23.600 --> 00:08:28.720
I can shout people out and I can hear their questions in real time and bring some answers and all of this stuff.

00:08:28.879 --> 00:08:31.279
The energy of a live experience is just different.

00:08:31.439 --> 00:08:33.679
And for me, it's a zone of strength, okay?

00:08:33.919 --> 00:08:37.840
Because I go live a minimum of nine times a week.

00:08:38.000 --> 00:08:41.840
Like I'm showing up and doing some kind of live thing nine times a week.

00:08:42.000 --> 00:08:43.200
So this is my jam.

00:08:43.360 --> 00:08:43.679
Okay.

00:08:43.919 --> 00:08:46.080
So if pre-record is your thing, you can do it.

00:08:46.159 --> 00:08:48.000
You lean into what is a strength of yours.

00:08:48.159 --> 00:08:50.879
If you haven't discovered what your strength is yet, just own something.

00:08:50.960 --> 00:08:51.600
It doesn't matter.

00:08:51.759 --> 00:08:58.799
So then I started going live every Monday, and there has been a video every Monday for 18 months.

00:08:59.039 --> 00:09:05.360
Now, some Thursdays we've had a second video and stuff like that, but Monday, every Monday, clockwork is happening.

00:09:05.519 --> 00:09:05.840
Okay.

00:09:06.080 --> 00:09:07.600
All right, so consistent content.

00:09:07.679 --> 00:09:10.559
If you will build a routine, they will build a routine around it.

00:09:10.639 --> 00:09:10.879
Okay.

00:09:11.039 --> 00:09:11.840
So that's number three.

00:09:12.000 --> 00:09:14.399
Number four, relentless promotion.

00:09:14.559 --> 00:09:14.799
Okay.

00:09:15.200 --> 00:09:21.200
If you are going to create content, understand that your content will need two things.

00:09:21.360 --> 00:09:24.320
It will need you creating it and it will need you promoting it.

00:09:24.480 --> 00:09:26.639
If you're not going to promote it, don't do it.

00:09:26.879 --> 00:09:28.159
Because it's not going to go anywhere.

00:09:28.320 --> 00:09:29.600
Nobody's going to listen to it.

00:09:29.759 --> 00:09:31.120
Nobody's going to find it.

00:09:31.279 --> 00:09:32.639
So you promote it.

00:09:32.799 --> 00:09:35.360
When you look at the biggest podcast, right?

00:09:35.440 --> 00:09:40.240
Like Joe Rogan, I don't personally follow him, so I don't know what he does to promote his podcast.

00:09:40.480 --> 00:09:42.480
But I do follow diary of the CEO.

00:09:42.720 --> 00:09:45.279
I mean, this is one of the biggest podcasts in the world.

00:09:45.440 --> 00:09:49.279
And he still shows up every time to say, subscribe to the YouTube channel.

00:09:49.519 --> 00:09:54.240
He still shows up every time in the comments to say, if you like this, subscribe and share it with somebody else.

00:09:54.399 --> 00:09:58.960
He still does multiple reels to draw people in so they can go get the full episode.

00:09:59.120 --> 00:10:01.600
He still does this every single week.

00:10:01.759 --> 00:10:04.000
And it's one of the biggest podcasts in the world.

00:10:04.080 --> 00:10:04.960
It's his top three.

00:10:05.120 --> 00:10:06.639
I don't remember if it's two or three.

00:10:06.799 --> 00:10:15.440
And so if he's doing that, it is an exceptionally interesting amount of pride for us to think we don't have to do this, right?

00:10:15.600 --> 00:10:18.879
For us to think our content is so good that we don't have to do this.

00:10:19.039 --> 00:10:21.200
No, you can have transformational content.

00:10:21.360 --> 00:10:26.320
But if it's transformational content that nobody sees, it's not transformational because nobody saw it.

00:10:26.480 --> 00:10:27.759
So relentless promotion.

00:10:27.919 --> 00:10:33.360
So for me, what that looks like is I have a community where every Monday I'm like, hey, I'm going live.

00:10:33.519 --> 00:10:36.399
Remember, you know, come catch it, share with your friends, all of those things.

00:10:36.480 --> 00:10:40.480
I come back in Tuesday, on Tuesday, oh my goodness, the live yesterday was mind-blowing.

00:10:40.559 --> 00:10:42.399
You need to go watch it if you haven't watched it.

00:10:42.559 --> 00:10:44.080
And it's transformational.

00:10:44.240 --> 00:10:46.799
And I know it will solve problems because that was my intent.

00:10:46.879 --> 00:10:50.639
So selling it is not hard because I'm like, guys, you're dealing with XYZ.

00:10:50.799 --> 00:10:51.840
This is the antidote.

00:10:52.000 --> 00:10:52.559
Go watch it.

00:10:52.639 --> 00:10:55.840
And I would tell them, like, we're on a mission to help people, right?

00:10:55.919 --> 00:10:58.960
So when you watch it, pay it forward, share it with somebody else.

00:10:59.200 --> 00:10:59.919
Comments, right?

00:11:00.000 --> 00:11:02.960
Like because the it makes the algorithm happy and it'll show it to more people.

00:11:03.120 --> 00:11:04.720
So relentless promotion.

00:11:04.879 --> 00:11:09.919
And we send out an email every Monday or Tuesday to say, this is a video, go watch it.

00:11:10.080 --> 00:11:11.200
And when do we do this?

00:11:11.360 --> 00:11:11.919
Every week.

00:11:12.159 --> 00:11:12.879
Every single week.

00:11:13.039 --> 00:11:13.279
Okay.

00:11:13.440 --> 00:11:14.399
So we're promoted.

00:11:14.639 --> 00:11:16.799
Somebody comes to me, they say, I have this problem.

00:11:16.960 --> 00:11:18.320
I'm like, pull up YouTube.

00:11:18.480 --> 00:11:21.759
And I pull up a video, I'm like, go watch that, and then we'll talk, right?

00:11:21.919 --> 00:11:23.360
Because I'm solving problems.

00:11:23.440 --> 00:11:25.120
So I'm like, here, go listen to it.

00:11:25.200 --> 00:11:26.960
That's number four, relentless promotion.

00:11:27.120 --> 00:11:30.559
And let me just stop and say this because people sometimes like, I feel like I'm bothering people.

00:11:30.720 --> 00:11:31.440
People should know.

00:11:31.600 --> 00:11:33.120
They've watched a really good one from me.

00:11:33.200 --> 00:11:35.039
So they shouldn't need me to remind them every time.

00:11:35.200 --> 00:11:36.159
This is human nature.

00:11:36.320 --> 00:11:40.399
It's not one-time promotion, it's not one-off promotion, it's not promotion until you get your first fire video.

00:11:40.480 --> 00:11:41.919
It's relentless promotion.

00:11:42.080 --> 00:11:42.399
Okay.

00:11:42.639 --> 00:11:42.960
All right.

00:11:43.120 --> 00:11:44.000
So that's number four.

00:11:44.159 --> 00:11:49.200
Number five, now, the things that I've talked about are things that would, I mean, they they help all of it.

00:11:49.279 --> 00:11:52.320
And your relentless promotion is talking about organic reach.

00:11:52.559 --> 00:12:01.919
But what I found is that if you get the algorithm on your side, the algorithm will do an unbelievable amount of promotion for you.

00:12:02.080 --> 00:12:02.399
Okay.

00:12:02.639 --> 00:12:08.480
So we're going to talk about the next four things we're going to talk about are things that make the algorithm happy.

00:12:08.559 --> 00:12:14.559
So the algorithm will promote it for you because the algorithm has access to billions of people.

00:12:14.799 --> 00:12:17.039
You have access to whoever's in your audience.

00:12:17.120 --> 00:12:20.799
So for me, that looks like about between 10 and 12,000 people, right?

00:12:20.960 --> 00:12:23.120
But the algorithm has billions of people.

00:12:23.279 --> 00:12:23.519
Okay.

00:12:23.679 --> 00:12:25.360
So we want to make the algorithm happy.

00:12:25.440 --> 00:12:25.679
Okay.

00:12:25.759 --> 00:12:27.919
So number five is thumbnail optimization.

00:12:28.080 --> 00:12:32.000
Before I started doing YouTube, I didn't, I just thought, you know, thumbnail, make it pretty, whatever, right?

00:12:32.159 --> 00:12:39.519
The thing about your thumbnail is that there are millions and millions and millions of videos that go up on YouTube, right?

00:12:39.679 --> 00:12:45.120
And your thumbnail is what will first make somebody stop, what will make them stop the scroll.

00:12:45.360 --> 00:12:57.360
And so if you're going to pay attention to the actual content, what you say, you also want to pay attention to what will stop the people from scrolling so they can look, they can listen to what you have to say, right?

00:12:57.519 --> 00:12:59.120
And so thumbnail optimization.

00:12:59.200 --> 00:13:02.320
So in the beginning for us, we were just throwing things on there.

00:13:02.480 --> 00:13:04.000
And then I started learning.

00:13:04.080 --> 00:13:12.480
And I learned that basically what the algorithm wants is for you to get people to stop their scroll, click on a title, watch a video, watch another video.

00:13:12.639 --> 00:13:13.600
That's what they're looking for.

00:13:13.759 --> 00:13:16.399
So thumbnail is the thing that will make them stop the scroll.

00:13:16.559 --> 00:13:17.840
And so I started learning this stuff.

00:13:17.919 --> 00:13:18.720
I'm like, oh, okay.

00:13:18.799 --> 00:13:20.639
And I started looking at videos that did really well.

00:13:20.720 --> 00:13:22.159
What did their thumbnails look like?

00:13:22.320 --> 00:13:22.559
Right?

00:13:22.720 --> 00:13:24.000
They had fewer words.

00:13:24.159 --> 00:13:25.200
They were in bold.

00:13:25.279 --> 00:13:26.480
They used contrast.

00:13:26.639 --> 00:13:28.000
They didn't use whole bodies.

00:13:28.080 --> 00:13:30.240
They used more face and all of this stuff.

00:13:30.320 --> 00:13:31.120
And I'm like, okay.

00:13:31.279 --> 00:13:32.720
So we started experimenting.

00:13:32.799 --> 00:13:35.600
So YouTube, for what I do with it, is the great experiment.

00:13:35.679 --> 00:13:36.000
Okay.

00:13:36.159 --> 00:13:37.120
So the great experiment.

00:13:37.279 --> 00:13:43.200
So we're experimenting with different things to see what works, but you have to pay attention to your thumbnail.

00:13:43.360 --> 00:13:48.320
So we pay attention to the thumbnail and even the caption, the words on the thumbnail.

00:13:48.480 --> 00:13:52.639
I used to think before I started doing the title, the thumbnail, same thing, whatever.

00:13:52.879 --> 00:13:54.960
No, the thumbnail stops the scroll.

00:13:55.039 --> 00:13:57.200
The title gives, sells them on why.

00:13:57.279 --> 00:13:58.399
Like, yes, you were right.

00:13:58.480 --> 00:13:59.840
Like, click on it, right?

00:14:00.000 --> 00:14:01.600
And so they're two different things.

00:14:01.759 --> 00:14:11.919
And so if I'm gonna pay attention to what the actual content is, I'm gonna pay attention to what words I want on the thumbnail, and I'm gonna pay attention on what words I want on the title, which is number six, is next thing, right?

00:14:12.080 --> 00:14:12.879
So I pay attention.

00:14:13.039 --> 00:14:17.440
So when I create an outline, the outline includes the thumbnail caption.

00:14:17.519 --> 00:14:19.440
Like I give it thought, right?

00:14:19.600 --> 00:14:20.639
I give it thoughts.

00:14:20.799 --> 00:14:25.440
When I'm scrolling through YouTube, I pay attention to the thumbnails that grab my attention.

00:14:25.519 --> 00:14:26.240
I'll give you an example.

00:14:26.399 --> 00:14:29.600
In on YouTube, there's this whole thing of trending captions, right?

00:14:29.679 --> 00:14:35.360
For thumbnails, where there's a caption that takes off and you'll see different people use it.

00:14:35.519 --> 00:14:40.799
Like, you know, thousands of people use it like in different ways, but it's the same thumbnail caption.

00:14:41.039 --> 00:14:47.200
So before my birthday, I saw a thumbnail title that actually blew my mind.

00:14:47.440 --> 00:14:48.960
This was right before my birthday.

00:14:49.120 --> 00:14:52.159
And I saw a video, it was an outlier for this person.

00:14:52.320 --> 00:14:55.360
So I don't have the exact numbers, but I'll give you an example of what an outlier means.

00:14:55.440 --> 00:15:02.320
So let's say she had 7,000, 10,000 views per video, but in this video, she hit 2 million.

00:15:02.399 --> 00:15:03.919
I was like, wait, what happened?

00:15:04.159 --> 00:15:08.000
And then this is what the thumbnail caption said because it made me stop.

00:15:08.159 --> 00:15:08.480
Okay.

00:15:08.639 --> 00:15:11.200
It said, don't waste your life, exclamation mark.

00:15:11.360 --> 00:15:11.600
Okay.

00:15:11.759 --> 00:15:12.720
That's what it said.

00:15:12.960 --> 00:15:17.120
And then it said, you know, I'll tell you what I used mine for.

00:15:17.279 --> 00:15:22.000
Like it took me 40 plus years to realize what I'll tell you in 17 minutes.

00:15:22.159 --> 00:15:23.120
That was the framework.

00:15:23.200 --> 00:15:24.399
So don't waste your life.

00:15:24.559 --> 00:15:28.080
And then it took me 40 plus years to realize what I'll tell you in 17 minutes.

00:15:28.240 --> 00:15:31.440
So when I saw it, I was like, this is brilliant.

00:15:31.600 --> 00:15:32.879
I didn't even know it was trending.

00:15:32.960 --> 00:15:34.320
I'm like, this is brilliant.

00:15:34.480 --> 00:15:40.000
So what I did is I didn't watch the video because I what I was studying for was, you know, thumbnails and all stuff.

00:15:40.080 --> 00:15:40.799
I didn't watch the video.

00:15:40.960 --> 00:15:46.080
It's not somebody that I follow, but I took the same caption, don't waste your life, right?

00:15:46.240 --> 00:15:47.200
Exclamation mark.

00:15:47.360 --> 00:15:48.879
I was about to turn 46.

00:15:48.960 --> 00:15:50.159
And of course, I do a video.

00:15:50.240 --> 00:15:53.200
Like I usually reflect the lessons I've learned, all those kind of things.

00:15:53.360 --> 00:15:55.200
So I would usually do a video around my birthday.

00:15:55.279 --> 00:15:56.000
And so I took this.

00:15:56.080 --> 00:16:00.960
It took me 40 plus years to realize what I'll tell you in X, because I wouldn't know until I'm done with the video, right?

00:16:01.039 --> 00:16:02.240
Like how long the video will be.

00:16:02.399 --> 00:16:05.600
And so then I started talking about, it's actually a really good video.

00:16:05.840 --> 00:16:11.360
Started talking about the biggest lesson I learned is that my greatest assignment is to become.

00:16:11.519 --> 00:16:13.600
Every time I change, everything changes.

00:16:13.759 --> 00:16:16.399
And so there's no point trying to change the external stuff.

00:16:16.480 --> 00:16:21.600
There's sometimes no point of trying to say, you know, like I've been trying to do this, I always procrastinate all that, all that.

00:16:21.679 --> 00:16:24.559
Like if you're procrastinating, there's someone you haven't become.

00:16:24.639 --> 00:16:26.720
You haven't become the person who does that kind of thing.

00:16:26.879 --> 00:16:29.360
And because you don't do that kind of thing, you don't have the thing, right?

00:16:29.519 --> 00:16:31.600
I did that recorded, it took 17 minutes, right?

00:16:31.679 --> 00:16:36.000
So it took me 40 plus years to realize what I'll tell you in 17 minutes.

00:16:36.159 --> 00:16:44.000
And that video, I think we had 6,000 views on it, which at the time, I mean, like, period, that's that was good for my channel, right?

00:16:44.159 --> 00:16:46.159
And so that video did really, really well.

00:16:46.320 --> 00:16:46.960
What was that?

00:16:47.039 --> 00:16:50.639
That was just me paying attention to the thumbnail to optimize, right?

00:16:50.720 --> 00:16:52.000
Like, how do you optimize?

00:16:52.159 --> 00:16:53.519
What kind of thumbnails work?

00:16:53.679 --> 00:16:55.759
So some of them, I'm like, oh, that's so good.

00:16:55.840 --> 00:16:57.440
I don't copy the content, right?

00:16:57.519 --> 00:17:03.840
Like until today, I haven't even watched the video, but I'm like, I that's exactly the container that I can put this other thing in.

00:17:04.000 --> 00:17:06.799
And if you look, you'll see, you'll see that, you know, like all over.

00:17:06.960 --> 00:17:07.759
So that was that piece.

00:17:07.920 --> 00:17:09.599
So thumbnail optim optimization.

00:17:09.759 --> 00:17:11.839
The next thing was title optimization.

00:17:12.079 --> 00:17:16.480
And it's the same as a thumbnail in the sense that you pay attention to it.

00:17:16.559 --> 00:17:21.759
You don't just randomly say five things that would like what you're teaching, because we're teachers, right?

00:17:21.920 --> 00:17:24.400
It's just not your an outline, a summary of your content.

00:17:24.559 --> 00:17:28.400
It's like, what do I, how do I need to position this in such a way that somebody will click?

00:17:28.559 --> 00:17:33.839
How do I need to position this in such a way that somebody's like, oh my goodness, this is a solution for the problem I've been facing?

00:17:34.000 --> 00:17:35.599
Like, how do I position it that way?

00:17:35.759 --> 00:17:43.680
So that's what we did for title optimization and started playing around with those things, the things that get attention of people, the things I will make them click and all of that.

00:17:43.759 --> 00:17:45.680
Because again, what does the algorithm want?

00:17:45.920 --> 00:17:51.200
Stop the scroll, get them to click, get them to watch that video, get them to watch another video.

00:17:51.279 --> 00:17:51.599
Okay.

00:17:51.839 --> 00:17:52.160
Okay.

00:17:52.319 --> 00:17:54.960
So that's what that's number six is title optimization.

00:17:55.119 --> 00:17:57.519
Number seven, 30 second retention optimization.

00:17:57.599 --> 00:18:10.160
Now, so for this piece, if you look at YouTube analytics, if you already have a YouTube channel, you'll see that it does measure how many people are still watching at the 30-second mark because the attention span there is so short.

00:18:10.319 --> 00:18:12.079
Like people are kind of checking it out.

00:18:12.160 --> 00:18:13.680
Do I want to watch this and all those things?

00:18:13.839 --> 00:18:16.559
So, which means you can't just get in, oh, my name is Dr.

00:18:16.640 --> 00:18:18.559
Una, I'm a board certified pediatrician.

00:18:18.799 --> 00:18:19.039
Click.

00:18:19.119 --> 00:18:23.839
Nobody, like, no, your first 30 seconds are not for you to introduce yourself.

00:18:24.000 --> 00:18:29.359
The 30 seconds is for you to convince them on why they should watch your video, right?

00:18:29.599 --> 00:18:35.039
So, for instance, the the last one I did before this video was brainwash yourself for success.

00:18:35.200 --> 00:18:40.240
And in that video, I started by saying, You have been programmed.

00:18:40.559 --> 00:18:40.880
Pause.

00:18:41.039 --> 00:18:42.400
And people go like, wait, programmed?

00:18:42.480 --> 00:18:42.640
What?

00:18:42.720 --> 00:18:43.119
What do you mean?

00:18:43.200 --> 00:18:44.160
Oh, you've been brainwashed.

00:18:44.319 --> 00:18:45.119
You have been brainwashed.

00:18:45.200 --> 00:18:46.480
They're like, brainwashed, what do you mean?

00:18:46.720 --> 00:18:47.759
Who brainwashed me?

00:18:47.839 --> 00:18:48.559
What does that mean?

00:18:48.640 --> 00:18:49.359
Am I being manipulated?

00:18:49.519 --> 00:18:49.920
All this up.

00:18:50.079 --> 00:18:51.920
I was like, you have been brainwashed.

00:18:52.160 --> 00:18:58.960
And that may be because of how you are raised or where you grew up or the experiences that you've had and all that.

00:18:59.039 --> 00:19:04.799
And that has shaped you into the person who thinks the way you think, into the person who acts the way you act.

00:19:04.880 --> 00:19:06.319
And so you have what you have.

00:19:06.480 --> 00:19:08.079
Everybody's being brainwashed.

00:19:08.160 --> 00:19:10.559
There's no such thing as a person who's their own person.

00:19:10.720 --> 00:19:12.400
You may hear people say, I'm my own man.

00:19:12.559 --> 00:19:13.200
No, you're not.

00:19:13.359 --> 00:19:14.640
You've been brainwashed.

00:19:14.799 --> 00:19:23.279
But since you know that, I'm going to show you today how you can hijack that system and brainwash your own self for success.

00:19:23.440 --> 00:19:26.240
And if I was going to do an introduction, I can then say, hey, I'm Dr.

00:19:26.319 --> 00:19:28.079
Una, this is what I do, XYZ.

00:19:28.400 --> 00:19:32.079
But that's what that 30 second, that 30-second block is for.

00:19:32.240 --> 00:19:40.400
Now, if you're going to pay attention to the outline of the content, what you're going to teach, all of these things, you're also going to pay attention to the thumbnail caption, to the title.

00:19:40.480 --> 00:19:44.400
Then you're also going to pay attention to how am I going to open the 30 seconds?

00:19:44.559 --> 00:19:52.240
And people who are great on YouTube will literally spend an hour, two hours working on the 30 seconds to open the video.

00:19:52.400 --> 00:19:53.039
Like, really.

00:19:53.200 --> 00:19:53.519
Okay.

00:19:53.759 --> 00:19:59.119
So we've had videos that have had retention rates in the 70s, in the 80s.

00:19:59.279 --> 00:20:01.279
We actually had one that was 92.

00:20:01.359 --> 00:20:02.079
It was so good.

00:20:02.240 --> 00:20:06.000
The higher that is, the more the YouTube algorithm is like, oh, this is good.

00:20:06.079 --> 00:20:06.799