Sept. 30, 2024
Host Profitable Events for Your Private Practice with These Proven Tips
👉 Ready for the next step? Book a call: https://program.www.entremd.com/callÂ
We live in an attention economy.Â
It doesn't matter how good your private practice is if no one knows about it!
That’s why you do not have the luxury of avoiding marketing if you want your private practice to succeed.Â
One of my favorite marketing strategies is hosting events. Events will get you more attention, attract new patients, facilitate referrals, and improve your reputation. And they’re super fun!Â
In this episode of EntreMD, I will share everything you need to know to host profitable events that will boost your private practice and make you more money.
Tune in!Â
—
Key Takeaways:Â
- 00:00 IntroÂ
- 02:12 Shoutout to Dr. Funke Afolabi-Brown
- 03:35 Why you should host events
- 07:55 A few warnings before hosting your first event
- 12:06 5 types of profitable eventsÂ
- 22:16 What I want you to doÂ
- 24:43 OutroÂ
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
00:00 - Profitable Events for Private Practices
03:46 - Unlocking Business Growth With Events
12:45 - Successful Practice Events for Growth
24:02 - Transform Your Practice With Profitable Events
WEBVTT
00:00:00.119 --> 00:00:15.407
There is something you can do in your private practice that really is low cost and it will actually be fun to do but will lead to more attention, more patients, more repeat patients, more referral sources, and that thing is events.
00:00:15.407 --> 00:00:23.725
But a lot of times when people think about events, they think that is something speakers will do, consultants will do, but as private practice owners, it's just like, yeah, that's not quite what we do.
00:00:23.725 --> 00:00:37.005
So I'm going to show you ways you can make money from events, ways it can help you accomplish the goals you want to see in your private practice, and I'm going to give you seven types of profitable events you can do in your private practice.
00:00:37.005 --> 00:00:51.133
Starting now Hi dogs, welcome to the EntreeMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.
00:00:51.133 --> 00:00:52.985
I'm your host, dr Imna.
00:00:56.981 --> 00:01:02.286
I love events and this is so bizarre, and if you're an introvert, I want you to hear this.
00:01:02.286 --> 00:01:03.250
I am an introvert.
00:01:03.250 --> 00:01:10.724
You know I'm an introverted, introvert and I never thought events would be something I like, because at events they're people and I'm an introvert.
00:01:10.724 --> 00:01:21.394
I don't do people, or I didn't do people at the time, but I want to really challenge you to lean into this, to have an open mind, because even if you're an introvert, you might find you love this stuff right.
00:01:21.394 --> 00:01:27.376
I would never have known if I didn't lean all the way in that I absolutely love hosting events.
00:01:27.796 --> 00:01:40.180
Now, the reason why I decided to record this podcast episode is because, you know, in the Entremdi Business School, we really believe in innovation, and this is the reason why, you know, we have all kinds of businesses in the Entremdi Business School.
00:01:40.180 --> 00:01:43.144
So we have people who are insurance-based private practice.
00:01:43.144 --> 00:01:46.186
We have people who are DPC direct primary care.
00:01:46.186 --> 00:01:48.870
We have people who are DSC direct specialty care.
00:01:48.870 --> 00:01:53.394
We have people who are speakers, coaches, consultants, people who have products.
00:01:53.394 --> 00:02:04.742
All kinds of people in the school has done before A lot of times.
00:02:04.742 --> 00:02:16.645
Innovation is taking something that works in one industry and putting it in another, and so this whole concept of events is something that you know, the private practice doctors in the Entremet Business School have really embraced, and so I'm going to give a big shout out to Dr Funke Afolabi-Brown.
00:02:16.787 --> 00:02:21.103
If you don't follow her, find her on Instagram, facebook and LinkedIn and follow her.
00:02:21.103 --> 00:02:22.344
She's absolutely amazing.
00:02:22.344 --> 00:02:23.687
She's a sleep physician.
00:02:23.687 --> 00:02:44.314
She is the evangelist for all things, sleep Okay, and she started a private practice and she hosted an event which is huge and if you're listening at the time of this, recording her debriefs of the event, her pictures and all of those things, the social proof is not too far off, so you can take a look at it Absolutely amazing, but she did this event.
00:02:44.375 --> 00:02:50.432
She had a really good turnout and you know, she came into the group and she did a debrief, which is what we do.
00:02:50.432 --> 00:02:52.425
This is what you know, this is what I did.
00:02:52.425 --> 00:02:53.889
This was the win I had in my business.
00:02:53.889 --> 00:02:55.981
This is what I did to pull it off, and so it's.
00:02:55.981 --> 00:02:59.527
You know, of course, this makes for so much great learning, because everybody's learning from each other.
00:02:59.527 --> 00:03:01.811
But anyway, she does the debrief.
00:03:02.091 --> 00:03:11.778
And while we were talking on the call, I was like I love how we have normalized private practices, hosting events and hosting profitable events.
00:03:11.778 --> 00:03:25.989
Right, because her events was a profitable event and I'll talk about how you do that in a second because she had done it and there are many other physicians I'm talking 400 people registered for an open house type of events and it's just so magical and we do that.
00:03:25.989 --> 00:03:33.427
So I want to come talk to you about profitable events for your private practice, the profitable event blueprint for your private practice.
00:03:33.427 --> 00:03:34.049
Okay, how about that?
00:03:34.049 --> 00:03:42.024
Okay, so, first of all, and if you follow this and you kind of think it through, what are the things that could happen right when you host an event?
00:03:42.024 --> 00:03:46.544
So the first thing is you get attention, and we live in an attention economy.
00:03:46.644 --> 00:03:56.487
It doesn't matter how good your business is, it doesn't matter how good your private practice is, if they're not eyeballs on it, if people don't know about it, if you don't give people a reason to talk about it, they just don't know about it.
00:03:56.487 --> 00:03:57.651
They don't know about it.
00:03:57.651 --> 00:03:59.623
And you have to understand.
00:03:59.623 --> 00:04:07.284
I still hear entrepreneurs say this a lot and they would say I really like what I do, I really want to help people, I don't care about the marketing.
00:04:07.284 --> 00:04:08.849
You do not have that luxury.
00:04:08.849 --> 00:04:11.444
It's like saying, yeah, I want to be a doctor, I don't care about biology.
00:04:11.444 --> 00:04:13.109
You do not have that luxury.
00:04:13.109 --> 00:04:15.021
It is a combo deal.
00:04:15.021 --> 00:04:20.452
Okay, you get to serve the people, but you also have to let the people know you know the people who you can serve.
00:04:20.452 --> 00:04:22.593
You have to let them know I'm here and I want to serve you.
00:04:22.593 --> 00:04:30.836
This is non-negotiable, like if you can come to terms with the fact that this is non-negotiable, business will be so much easier for you.
00:04:31.096 --> 00:04:33.278
Okay, so the first thing is a lot of attention.
00:04:33.278 --> 00:04:38.600
So your audience grows, the people who know about you grow, the people who can say yes to you because now they know you exist.
00:04:38.600 --> 00:04:39.882
That grows.
00:04:39.882 --> 00:04:43.649
So that's the first kind of profit, if you will, you get from an event.
00:04:43.649 --> 00:04:46.535
The second profit you get from an event is new patients.
00:04:46.535 --> 00:04:54.362
It's new patients because you know, maybe, that people have kind of heard about you, or there are people who heard about you for the first time at the event, during the event.
00:04:54.362 --> 00:04:55.947
They decide they know, like and trust you.
00:04:55.947 --> 00:04:57.406
This is the kind of place they want to be.
00:04:57.406 --> 00:05:00.721
Maybe they meet some of your other patients and they're like oh my goodness, this is amazing.
00:05:00.721 --> 00:05:11.408
We've even had events where we would have our system set up so we can go ahead and schedule your first appointment right there at the event, right, like, so you can get new patients from that.
00:05:11.408 --> 00:05:12.740
That's the second kind of profit.
00:05:12.740 --> 00:05:17.552
The third kind of profit and sometimes people miss this is you get repeat patients.
00:05:17.612 --> 00:05:20.588
Okay, now, there may be people who are in your practice.
00:05:20.588 --> 00:05:23.810
They come, they're not really connected or anything.
00:05:23.810 --> 00:05:26.622
They don't really see the value, and so they've come once.
00:05:26.622 --> 00:05:27.766
They may never come again.
00:05:27.766 --> 00:05:40.904
But if they come to an event of yours, though, they may understand how you guys are partnering to make sure that they're healthy or their kids are healthy, or whatever that is they may understand like, oh my goodness, this practice is amazing, it's innovative.
00:05:40.904 --> 00:05:48.045
They have such a great team and I get to be a part of it and so you get people to recommit to working with you, like they.
00:05:48.045 --> 00:05:51.392
They recommit to that and events are powerful for that.
00:05:51.392 --> 00:06:00.701
So you know, as an aside, you do want to have your current patients, depending on the kind of event and we're going to talk about a number of those, but depending on the kind of event, you want them to come back.
00:06:00.701 --> 00:06:09.334
You, you, you want them to come for the events, because if they come for the event, then they get to recommit, they get to decide okay, I'm all in on this.
00:06:09.334 --> 00:06:12.851
They get to decide to come back for their next appointment or whatever that is.
00:06:12.851 --> 00:06:18.677
Some of them may have even been planning to transfer and they came and they decided, no, I'm going to stay, okay, okay.
00:06:18.677 --> 00:06:19.901
So that's the third kind of profit.
00:06:19.940 --> 00:06:23.269
The fourth is you facilitate referrals, right.
00:06:23.269 --> 00:06:31.327
So think of it this way You're hosting an event, you tell your current patients you know I want you guys to come, and then you tell them to invite their friends.
00:06:31.327 --> 00:06:33.005
Right, this is an opportunity.
00:06:33.005 --> 00:06:35.480
They're not telling their friends come join this practice.
00:06:35.480 --> 00:06:40.180
They're not telling their friends to make any strong commitments other than come to an event.
00:06:40.180 --> 00:06:52.401
So you're facilitating your referrals, which is powerful, because it is so much easier to get somebody who was referred to say yes than it is to get somebody who's never met you to say yes.
00:06:52.401 --> 00:06:54.004
Right, like that's just the way it is.
00:06:54.004 --> 00:07:00.940
Like if I called up a friend and say what restaurant I'm in this, I'm in this city, what restaurant should I go to, and they say this restaurant, I'm going to that restaurant.
00:07:00.940 --> 00:07:01.882
Period, end of story.
00:07:01.882 --> 00:07:04.483
It's so much easier than if I just look them up on Google.
00:07:04.483 --> 00:07:05.524
Okay, all right.
00:07:05.524 --> 00:07:06.326
So that's number four.
00:07:06.666 --> 00:07:09.088
Number five is new referral sources.
00:07:09.088 --> 00:07:12.872
Okay, especially if you're strategic, and let me say so, for me.
00:07:12.872 --> 00:07:17.637
I'm a pediatrician and so which means you know, obgyns would be my referral sources.
00:07:17.637 --> 00:07:23.386
You know one category of referral sources for me.
00:07:23.386 --> 00:07:36.661
I can then reach out to OBGYNs and say I'm hosting this event, you know, and there's going to be a lot of women of childbearing age and you guys can come in, you know and you know, and then mingle and I'd love to meet you, I'd love to host you and all of these things.
00:07:36.661 --> 00:07:39.464
I want to thank you for all the referrals you sent me and things like that.
00:07:39.545 --> 00:07:41.447
Again, it's an event, it's in person.
00:07:41.447 --> 00:07:44.211
They get to experience you, they get to know, like and trust you.
00:07:44.211 --> 00:07:47.545
They're like okay, dr Una, she's just amazing, and all of those things.
00:07:47.545 --> 00:07:50.961
And then now you have more referrals pouring in, right, do you see?
00:07:50.961 --> 00:07:53.470
Like there's no reason not to do an event.
00:07:53.470 --> 00:07:54.665
It's amazing.
00:07:55.045 --> 00:08:10.365
Okay, I'm going to give you five types of events you can host, because I just kind of want to get your juices flowing and, oh, my goodness, I want to start getting DMs from you, private messages from you, where you tell me, dr Una, I hosted my first event, my second, my third, my fourth, whatever, and this is what happened, okay.
00:08:10.365 --> 00:08:13.764
But I want to give you a few warnings here, okay, before I give you those types.
00:08:13.764 --> 00:08:14.889
Okay, few warnings.
00:08:14.889 --> 00:08:26.704
Number one is do not use the overhead of an event to kill the profit of the event, okay, and so what that means is like we are thinking I started just talking about it profitable from day one.
00:08:26.704 --> 00:08:30.677
Okay, and so look for funding for your events.
00:08:30.677 --> 00:08:33.043
You might like, dr Una, funding, like from the federal government.
00:08:33.124 --> 00:08:34.727
No, they get sponsors.
00:08:34.727 --> 00:08:38.746
There are vendors that come to your office all the time, all the time.
00:08:38.746 --> 00:08:41.702
So you just reach out to them and say, hey, I'm hosting this event.
00:08:41.702 --> 00:08:43.226
Would you want to come sponsor it?
00:08:43.226 --> 00:08:46.706
We would let you have a booth on that day or whatever.
00:08:46.706 --> 00:08:52.513
And I cannot tell you how many people in the Entremet Business School paid zero for an event because they got sponsors.
00:08:52.513 --> 00:08:57.534
These people are coming to your office every single day and these are people who you do business with.
00:08:57.534 --> 00:08:59.581
These are people who have benefited from your practice.
00:08:59.581 --> 00:09:02.465
These are people who want you to continue to be a client and all these things.
00:09:02.465 --> 00:09:03.886
So they're there, ask them.
00:09:04.447 --> 00:09:14.205
And I even had a doctor who did an event and sent out an email to all these vendors and says this is what I'm hosting, this is how much it is for I'm making up the levels.
00:09:14.205 --> 00:09:15.067
I don't know what she called them.
00:09:15.067 --> 00:09:19.861
I don't remember what she called the levels, but let's say, from the diamond level sponsor this is what it is.
00:09:19.861 --> 00:09:24.068
The gold level sponsor, the silver level sponsor, and she sold out.
00:09:24.068 --> 00:09:31.277
Like in less than an hour she sold out of her top spots and people were like, hey, can we still get that top spot in all of those things?
00:09:31.277 --> 00:09:35.173
So don't think you can't, like you can and you don't have to pay a dime for it.
00:09:35.173 --> 00:09:35.676
Okay.
00:09:35.676 --> 00:09:36.379
So that's number one.
00:09:36.379 --> 00:09:41.033
Don't let the overhead become this big thing where they're like, okay, why was this month not profitable?
00:09:41.033 --> 00:09:43.456
Because I spent $150,000 hosting this event.
00:09:43.456 --> 00:09:45.178
Please don't do that, okay, okay.
00:09:45.318 --> 00:09:49.304
The second warning I want to give you is you want to make sure it's a win-win?
00:09:49.304 --> 00:09:49.825
Okay.
00:09:49.825 --> 00:09:52.437
Now, when you know I talk a lot about profits?
00:09:52.437 --> 00:09:57.135
Okay, my latest book is called the Profitable Private Practice Playbook.
00:09:57.135 --> 00:10:06.692
When people ask, what Entremdi does, they're like we help doctors build profitable seven and multiple seven figure businesses so they have the freedom to live life and practice medicine on their terms.
00:10:06.731 --> 00:10:08.254
I talk about profitable a lot.
00:10:08.254 --> 00:10:12.363
Now, I don't talk about profitable a lot because profits come before people.
00:10:12.363 --> 00:10:17.792
I talk about it because, doctors, we're good on the people, we love people, we want to serve people, we want to help people.
00:10:17.792 --> 00:10:28.682
We will help people to our detriment, but this is the deal In nature when you have two people in a relationship and only one person is benefiting, the person who is benefiting is called a parasite.
00:10:28.682 --> 00:10:30.504
It's called a parasitic relationship.
00:10:30.504 --> 00:10:32.878
You don't want to build those kinds of relationships.
00:10:32.878 --> 00:10:38.990
You want to build symbiotic relationships where it's a win-win, and so you want to think about the win-win from the beginning.
00:10:39.149 --> 00:10:44.080
So how is this event going to be profitable for my practice?
00:10:44.080 --> 00:10:51.280
Is bringing attention, is bringing new clients, is helping us to new patients, helping us to retain the patients that we have, is giving us new referral sources.
00:10:51.280 --> 00:10:54.278
It is an opportunity for us to have people to bring their friends.
00:10:54.278 --> 00:10:55.655
So we have all these new referrals.
00:10:55.655 --> 00:10:59.159
You got to be clear and you got to follow through with it.
00:10:59.159 --> 00:11:13.721
So what that means is if, for instance, you want new patients, you're going to set up ways for people to schedule appointments with you or for you to get their information so the team can call them right back the next day and say, okay, we're ready to schedule your appointment.
00:11:13.721 --> 00:11:30.774
Or you're going to have people do Google reviews in real time, or you're going to have people stream from their phones in real time while they're there to say, hey, come check out this practice, right, if attention is your thing, but you're going to do the action that is going to create the results you want.
00:11:30.774 --> 00:11:31.798
Don't mess that up.
00:11:31.798 --> 00:11:33.585
This needs to be a win-win.
00:11:34.046 --> 00:11:37.758
I say this and you might go like okay, dr Yuno, why are you repeating this over and over again?
00:11:37.758 --> 00:11:39.211
And I will tell you why I'm repeating it.
00:11:39.211 --> 00:11:48.081
It is not unusual for people to do events, and when it's time for the call to action, when it's time for them to make the ask, they're just like oh, you know what?
00:11:48.081 --> 00:11:49.522
People are having such a great time.
00:11:49.522 --> 00:11:50.462
I don't want to bother them.
00:11:50.462 --> 00:11:51.423
We're just going to skip that.
00:11:51.423 --> 00:11:52.485
Do not skip it.
00:11:52.485 --> 00:11:56.235
That is the whole point of the okay, that is the whole point.
00:11:56.235 --> 00:11:58.400
And so you want to decide from the beginning.
00:11:58.400 --> 00:12:02.514
This is the ask I'm going to make, this is when I'm going to make the ask, these are things I'm going to put in place.
00:12:02.514 --> 00:12:06.460
I don't skip out on the ask because you want this to be a win-win situation.
00:12:06.460 --> 00:12:07.642
Okay, all right.
00:12:08.001 --> 00:12:13.163
So now that we've gotten those warnings out of the way, now let's talk about let me give you some sample events.
00:12:13.163 --> 00:12:16.736
And after this, you're going to go the next 90 days, you're going to think about it.
00:12:16.736 --> 00:12:25.700
Maybe you're going to put up an event, right and you're going to tell me all about it and I'm going to be so excited, I'm going to celebrate you, I'm going to root for it, because we're normalizing events for private practices.
00:12:25.700 --> 00:12:28.102
So, event number one patient appreciation.
00:12:28.102 --> 00:12:35.494
Now let me say this okay, this is not a holy grail, this is not something that is written in a Harvard document somewhere that cannot be broken.
00:12:35.494 --> 00:12:39.386
No, so listen, you can make this stuff up.
00:12:39.386 --> 00:12:42.375
Okay, I'm just saying these ones to get your juices flowing.
00:12:42.375 --> 00:12:44.679
You can name any event, anything.
00:12:45.061 --> 00:12:54.331
The important thing is you bring people in, they have a great time, you help them get a win, whatever that win is community connection, importance, whatever that is and you're getting a win too.
00:12:54.331 --> 00:13:05.211
You can make it up, okay, so these are just guidelines, some I've done before, some I've noticed, some I wish I did, and things like that, and you can take it and take it to wherever you need to take it to, all right.
00:13:05.211 --> 00:13:06.695
Number one patient appreciation.
00:13:06.695 --> 00:13:09.599
Okay, I mean, like, you love your patients, you want to thank them.
00:13:09.599 --> 00:13:17.831
You've been in business for a few years, or maybe a year, or maybe six months, it doesn't matter.
00:13:17.831 --> 00:13:18.494
You want to tell them thank you.
00:13:18.494 --> 00:13:21.908
Like, these are the milestones we've crossed because of you, you've given us the honor of taking care of your children.
00:13:21.908 --> 00:13:25.337
For me that would be your children as a pediatrician, or taking care of you, and all of that.
00:13:25.337 --> 00:13:26.721
So we did this.
00:13:30.950 --> 00:13:33.740
I think this was our first or second year in practice, was the first time we did a patient appreciation and it was very simple.
00:13:33.740 --> 00:13:40.602
Had the team come in on a Saturday, we had got some finger food, we had our station set up for people to schedule appointments.
00:13:40.602 --> 00:13:44.498
We brought a bouncy house for the kids to play in.
00:13:44.498 --> 00:13:47.932
We set up a room for people to do video testimonials.
00:13:47.932 --> 00:13:54.317
So they had a ton of fun, right, they had a ton of fun, they were appreciated, they were loved on and all of those things.
00:13:54.317 --> 00:14:00.820
We got video testimonials, we got reviews in real time, we got people scheduling appointments, and so it was a win-win.
00:14:00.820 --> 00:14:02.356
It was fantastic.
00:14:02.356 --> 00:14:04.616
They absolutely loved it.
00:14:04.717 --> 00:14:08.738
Okay, didn't use a location for it, I did it right in the practice parking lot.
00:14:08.738 --> 00:14:12.335
Okay, didn't use a location for it, I did it right in the practice parking lot, did it on a Saturday.
00:14:12.335 --> 00:14:12.916
So the parking, you know it's.
00:14:12.916 --> 00:14:16.530
There were four medical suites in that, in that complex, and so we had all this.
00:14:16.530 --> 00:14:18.636
You know, we had all this space that we can use.
00:14:18.636 --> 00:14:21.230
It was unbelievably amazing, okay.
00:14:21.230 --> 00:14:22.471
So it was profitable, it was low cost, it was amazing.
00:14:22.471 --> 00:14:23.351
So that's something you can do, right?
00:14:23.351 --> 00:14:24.712
Patient appreciation who doesn't love their patients?
00:14:24.712 --> 00:14:26.374
Right, right, okay, so that's something you can do, right?
00:14:26.374 --> 00:14:28.956
Patient appreciation who doesn't love their patients?
00:14:28.956 --> 00:14:29.557
Right?
00:14:29.557 --> 00:14:30.378
Okay, so that's one.
00:14:30.398 --> 00:14:33.660
The second event that we had done was like a walk with a doc.
00:14:33.660 --> 00:14:36.863
It's as simple as it sounds, okay, we picked out a park.
00:14:36.863 --> 00:14:45.532
We paid for their little pavilion so we could use the pavilion we brought.
00:14:45.532 --> 00:14:51.352
You see, I don't even remember what we brought, because my office manager planned all of this out, but we got the waters, all of that.
00:14:51.352 --> 00:14:52.615
We mapped out a route and all of those things.
00:14:52.635 --> 00:14:54.480
And here I am, I show up in my outfit.
00:14:54.480 --> 00:14:55.663
I'm like, okay, we're going to walk.
00:14:55.663 --> 00:15:04.177
I think we did three miles for the grownups and a mile and a half maybe for some of the kids, and we just talked about how healthy it is to walk and all of those things.
00:15:04.177 --> 00:15:04.999
I love to walk.
00:15:04.999 --> 00:15:11.712
And so we just walked, we took pictures, we did selfies, I had one-on-one conversations with a lot of the patients.
00:15:11.712 --> 00:15:14.440
It was unbelievably amazing, right.
00:15:14.440 --> 00:15:18.839
So they brought their friends and remember I talked about you know it will make your people recommit.
00:15:18.839 --> 00:15:20.798
There are people who are just like you know.
00:15:20.798 --> 00:15:23.370
They're like, oh my goodness, you know I didn't know how amazing this was.
00:15:23.370 --> 00:15:24.413
I really love you guys.
00:15:24.413 --> 00:15:28.541
I'm going to tell my friends to come to the practice and all of this.
00:15:28.541 --> 00:15:29.883
It was so good.
00:15:30.124 --> 00:15:33.998
Okay, so you just walk, you pick a park and walk right.
00:15:33.998 --> 00:15:35.842
So low budget, if you will.
00:15:35.842 --> 00:15:38.174
Really high value, really high ROI.
00:15:38.174 --> 00:15:38.996
So that's number two.
00:15:38.996 --> 00:15:40.341
Number three Okay.
00:15:40.341 --> 00:15:41.283
Number three is my favorite.
00:15:41.484 --> 00:15:42.927
Okay, it's a grand opening.
00:15:42.927 --> 00:15:44.924
And you're like, dr Una, how is it your favorite?
00:15:44.924 --> 00:15:46.855
You can only do this once, are you kidding me?
00:15:46.855 --> 00:15:49.143
There's another thing called a grand reopening.
00:15:49.143 --> 00:15:52.630
Okay, so you can do this event as many times as you want.
00:15:52.630 --> 00:15:54.721
Grand opening, we did a remodel.
00:15:54.721 --> 00:15:58.225
Grand reopening, we put some new pictures.
00:15:58.225 --> 00:16:02.211
Grand reopening, it doesn't matter, just do it.
00:16:02.211 --> 00:16:03.272
Okay, all right.
00:16:03.312 --> 00:16:12.863
So when we opened our second location, I had, you know, my team set that up as well.
00:16:12.863 --> 00:16:17.399
We got the mayor to come, we got the city to come, we had the big ribbon and the big scissors and all of those things and we did a grand opening.
00:16:17.399 --> 00:16:25.046
And again, lots of attention, lots of new patients, old patients, recommitting, opportunities for referrals and social proof.
00:16:25.046 --> 00:16:27.585
We posted it everywhere on social media.
00:16:27.585 --> 00:16:29.171
I mean it was just amazing.
00:16:29.171 --> 00:16:30.274
It was so amazing.
00:16:30.274 --> 00:16:33.870
Okay, so, grand opening, you can do, a grand reopening you can do.
00:16:33.870 --> 00:16:37.570
If you've never done a grand opening or practice is 10 years old, you could do a grand opening.
00:16:37.570 --> 00:16:40.061
I mean it's just an excuse to do an event, okay.
00:16:40.461 --> 00:16:41.043
Fourth idea.
00:16:41.043 --> 00:16:50.028
Fourth idea would be a meet and greet, right, like I see a lot of times where people do a meet and greet, one-on-one and you know, depending on the stage of your practice you may get.
00:16:50.028 --> 00:16:56.166
You know, like in the beginning, of course you know you may have the bandwidth to do it, but as your practice gets busier maybe you don't have the bandwidth to do it.
00:16:56.166 --> 00:16:58.447
So doing a group meet and greet is awesome.
00:16:58.447 --> 00:17:00.307
Like come meet the doctors, right.
00:17:00.307 --> 00:17:11.301
Come meet the doctors, and you have all the doctors come in, you have cute facts about them and all of that stuff.
00:17:11.301 --> 00:17:13.816
Set people up, get some drinks, get some food, like finger food and stuff like that and boom, event is ready.
00:00:00.119 --> 00:00:15.407
00:00:15.407 --> 00:00:23.725
00:00:23.725 --> 00:00:37.005
00:00:37.005 --> 00:00:51.133
00:00:51.133 --> 00:00:52.985
00:00:56.981 --> 00:01:02.286
00:01:02.286 --> 00:01:03.250
00:01:03.250 --> 00:01:10.724
00:01:10.724 --> 00:01:21.394
00:01:21.394 --> 00:01:27.376
00:01:27.796 --> 00:01:40.180
00:01:40.180 --> 00:01:43.144
00:01:43.144 --> 00:01:46.186
00:01:46.186 --> 00:01:48.870
00:01:48.870 --> 00:01:53.394
00:01:53.394 --> 00:02:04.742
00:02:04.742 --> 00:02:16.645
00:02:16.787 --> 00:02:21.103
00:02:21.103 --> 00:02:22.344
00:02:22.344 --> 00:02:23.687
00:02:23.687 --> 00:02:44.314
00:02:44.375 --> 00:02:50.432
00:02:50.432 --> 00:02:52.425
00:02:52.425 --> 00:02:53.889
00:02:53.889 --> 00:02:55.981
00:02:55.981 --> 00:02:59.527
00:02:59.527 --> 00:03:01.811
00:03:02.091 --> 00:03:11.778
00:03:11.778 --> 00:03:25.989
00:03:25.989 --> 00:03:33.427
00:03:33.427 --> 00:03:34.049
00:03:34.049 --> 00:03:42.024
00:03:42.024 --> 00:03:46.544
00:03:46.644 --> 00:03:56.487
00:03:56.487 --> 00:03:57.651
00:03:57.651 --> 00:03:59.623
00:03:59.623 --> 00:04:07.284
00:04:07.284 --> 00:04:08.849
00:04:08.849 --> 00:04:11.444
00:04:11.444 --> 00:04:13.109
00:04:13.109 --> 00:04:15.021
00:04:15.021 --> 00:04:20.452
00:04:20.452 --> 00:04:22.593
00:04:22.593 --> 00:04:30.836
00:04:31.096 --> 00:04:33.278
00:04:33.278 --> 00:04:38.600
00:04:38.600 --> 00:04:39.882
00:04:39.882 --> 00:04:43.649
00:04:43.649 --> 00:04:46.535
00:04:46.535 --> 00:04:54.362
00:04:54.362 --> 00:04:55.947
00:04:55.947 --> 00:04:57.406
00:04:57.406 --> 00:05:00.721
00:05:00.721 --> 00:05:11.408
00:05:11.408 --> 00:05:12.740
00:05:12.740 --> 00:05:17.552
00:05:17.612 --> 00:05:20.588
00:05:20.588 --> 00:05:23.810
00:05:23.810 --> 00:05:26.622
00:05:26.622 --> 00:05:27.766
00:05:27.766 --> 00:05:40.904
00:05:40.904 --> 00:05:48.045
00:05:48.045 --> 00:05:51.392
00:05:51.392 --> 00:06:00.701
00:06:00.701 --> 00:06:09.334
00:06:09.334 --> 00:06:12.851
00:06:12.851 --> 00:06:18.677
00:06:18.677 --> 00:06:19.901
00:06:19.940 --> 00:06:23.269
00:06:23.269 --> 00:06:31.327
00:06:31.327 --> 00:06:33.005
00:06:33.005 --> 00:06:35.480
00:06:35.480 --> 00:06:40.180
00:06:40.180 --> 00:06:52.401
00:06:52.401 --> 00:06:54.004
00:06:54.004 --> 00:07:00.940
00:07:00.940 --> 00:07:01.882
00:07:01.882 --> 00:07:04.483
00:07:04.483 --> 00:07:05.524
00:07:05.524 --> 00:07:06.326
00:07:06.666 --> 00:07:09.088
00:07:09.088 --> 00:07:12.872
00:07:12.872 --> 00:07:17.637
00:07:17.637 --> 00:07:23.386
00:07:23.386 --> 00:07:36.661
00:07:36.661 --> 00:07:39.464
00:07:39.545 --> 00:07:41.447
00:07:41.447 --> 00:07:44.211
00:07:44.211 --> 00:07:47.545
00:07:47.545 --> 00:07:50.961
00:07:50.961 --> 00:07:53.470
00:07:53.470 --> 00:07:54.665
00:07:55.045 --> 00:08:10.365
00:08:10.365 --> 00:08:13.764
00:08:13.764 --> 00:08:14.889
00:08:14.889 --> 00:08:26.704
00:08:26.704 --> 00:08:30.677
00:08:30.677 --> 00:08:33.043
00:08:33.124 --> 00:08:34.727
00:08:34.727 --> 00:08:38.746
00:08:38.746 --> 00:08:41.702
00:08:41.702 --> 00:08:43.226
00:08:43.226 --> 00:08:46.706
00:08:46.706 --> 00:08:52.513
00:08:52.513 --> 00:08:57.534
00:08:57.534 --> 00:08:59.581
00:08:59.581 --> 00:09:02.465
00:09:02.465 --> 00:09:03.886
00:09:04.447 --> 00:09:14.205
00:09:14.205 --> 00:09:15.067
00:09:15.067 --> 00:09:19.861
00:09:19.861 --> 00:09:24.068
00:09:24.068 --> 00:09:31.277
00:09:31.277 --> 00:09:35.173
00:09:35.173 --> 00:09:35.676
00:09:35.676 --> 00:09:36.379
00:09:36.379 --> 00:09:41.033
00:09:41.033 --> 00:09:43.456
00:09:43.456 --> 00:09:45.178
00:09:45.318 --> 00:09:49.304
00:09:49.304 --> 00:09:49.825
00:09:49.825 --> 00:09:52.437
00:09:52.437 --> 00:09:57.135
00:09:57.135 --> 00:10:06.692
00:10:06.731 --> 00:10:08.254
00:10:08.254 --> 00:10:12.363
00:10:12.363 --> 00:10:17.792
00:10:17.792 --> 00:10:28.682
00:10:28.682 --> 00:10:30.504
00:10:30.504 --> 00:10:32.878
00:10:32.878 --> 00:10:38.990
00:10:39.149 --> 00:10:44.080
00:10:44.080 --> 00:10:51.280
00:10:51.280 --> 00:10:54.278
00:10:54.278 --> 00:10:55.655
00:10:55.655 --> 00:10:59.159
00:10:59.159 --> 00:11:13.721
00:11:13.721 --> 00:11:30.774
00:11:30.774 --> 00:11:31.798
00:11:31.798 --> 00:11:33.585
00:11:34.046 --> 00:11:37.758
00:11:37.758 --> 00:11:39.211
00:11:39.211 --> 00:11:48.081
00:11:48.081 --> 00:11:49.522
00:11:49.522 --> 00:11:50.462
00:11:50.462 --> 00:11:51.423
00:11:51.423 --> 00:11:52.485
00:11:52.485 --> 00:11:56.235
00:11:56.235 --> 00:11:58.400
00:11:58.400 --> 00:12:02.514
00:12:02.514 --> 00:12:06.460
00:12:06.460 --> 00:12:07.642
00:12:08.001 --> 00:12:13.163
00:12:13.163 --> 00:12:16.736
00:12:16.736 --> 00:12:25.700
00:12:25.700 --> 00:12:28.102
00:12:28.102 --> 00:12:35.494
00:12:35.494 --> 00:12:39.386
00:12:39.386 --> 00:12:42.375
00:12:42.375 --> 00:12:44.679
00:12:45.061 --> 00:12:54.331
00:12:54.331 --> 00:13:05.211
00:13:05.211 --> 00:13:06.695
00:13:06.695 --> 00:13:09.599
00:13:09.599 --> 00:13:17.831
00:13:17.831 --> 00:13:18.494
00:13:18.494 --> 00:13:21.908
00:13:21.908 --> 00:13:25.337
00:13:25.337 --> 00:13:26.721
00:13:30.950 --> 00:13:33.740
00:13:33.740 --> 00:13:40.602
00:13:40.602 --> 00:13:44.498
00:13:44.498 --> 00:13:47.932
00:13:47.932 --> 00:13:54.317
00:13:54.317 --> 00:14:00.820
00:14:00.820 --> 00:14:02.356
00:14:02.356 --> 00:14:04.616
00:14:04.717 --> 00:14:08.738
00:14:08.738 --> 00:14:12.335
00:14:12.335 --> 00:14:12.916
00:14:12.916 --> 00:14:16.530
00:14:16.530 --> 00:14:18.636
00:14:18.636 --> 00:14:21.230
00:14:21.230 --> 00:14:22.471
00:14:22.471 --> 00:14:23.351
00:14:23.351 --> 00:14:24.712
00:14:24.712 --> 00:14:26.374
00:14:26.374 --> 00:14:28.956
00:14:28.956 --> 00:14:29.557
00:14:29.557 --> 00:14:30.378
00:14:30.398 --> 00:14:33.660
00:14:33.660 --> 00:14:36.863
00:14:36.863 --> 00:14:45.532
00:14:45.532 --> 00:14:51.352
00:14:51.352 --> 00:14:52.615
00:14:52.635 --> 00:14:54.480
00:14:54.480 --> 00:14:55.663
00:14:55.663 --> 00:15:04.177
00:15:04.177 --> 00:15:04.999
00:15:04.999 --> 00:15:11.712
00:15:11.712 --> 00:15:14.440
00:15:14.440 --> 00:15:18.839
00:15:18.839 --> 00:15:20.798
00:15:20.798 --> 00:15:23.370
00:15:23.370 --> 00:15:24.413
00:15:24.413 --> 00:15:28.541
00:15:28.541 --> 00:15:29.883
00:15:30.124 --> 00:15:33.998
00:15:33.998 --> 00:15:35.842
00:15:35.842 --> 00:15:38.174
00:15:38.174 --> 00:15:38.996
00:15:38.996 --> 00:15:40.341
00:15:40.341 --> 00:15:41.283
00:15:41.484 --> 00:15:42.927
00:15:42.927 --> 00:15:44.924
00:15:44.924 --> 00:15:46.855
00:15:46.855 --> 00:15:49.143
00:15:49.143 --> 00:15:52.630
00:15:52.630 --> 00:15:54.721
00:15:54.721 --> 00:15:58.225
00:15:58.225 --> 00:16:02.211
00:16:02.211 --> 00:16:03.272
00:16:03.312 --> 00:16:12.863
00:16:12.863 --> 00:16:17.399
00:16:17.399 --> 00:16:25.046
00:16:25.046 --> 00:16:27.585
00:16:27.585 --> 00:16:29.171
00:16:29.171 --> 00:16:30.274
00:16:30.274 --> 00:16:33.870
00:16:33.870 --> 00:16:37.570
00:16:37.570 --> 00:16:40.061
00:16:40.461 --> 00:16:41.043
00:16:41.043 --> 00:16:50.028
00:16:50.028 --> 00:16:56.166
00:16:56.166 --> 00:16:58.447
00:16:58.447 --> 00:17:00.307
00:17:00.307 --> 00:17:11.301
00:17:11.301 --> 00:17:13.816