Sept. 29, 2025

7 Hard-Earned Lessons From 7 Years of Building My Business

Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call Seven years seems like a really long time, but the truth is, it goes by in the blink of an eye. Today marks the 7-year anniversary of EntreMD. On September 29, 2018, I hosted our very first meeting... Just six doctors and three med students in a restaurant. I had no clue what it would become! So in this episode, I’m taking you on a journey through those seven years: the wins, the wobbles, the res...

Send us a text

👉 Ready for the next step? Book a call: https://program.www.entremd.com/call

Seven years seems like a really long time, but the truth is, it goes by in the blink of an eye.

Today marks the 7-year anniversary of EntreMD. On September 29, 2018, I hosted our very first meeting... Just six doctors and three med students in a restaurant. I had no clue what it would become! So in this episode, I’m taking you on a journey through those seven years: the wins, the wobbles, the results, and the lessons I’ve learned along the way.

My hope? That this episode normalizes your fears, reminds you you’re not alone, makes you dream even bigger, and helps you go all in on your future.

Whether you’re in year one or year seven, I’m sharing the exact moments that shaped EntreMD into the movement it is today, and how these same principles can shape your business too.

This one’s from the heart. Tune in, take notes, and get ready to make your next seven years even more amazing than you imagined.

—

Key Takeaways:

00:00 Intro
03:58 The first EntreMD meetup
08:55 The first EntreMD Live event
12:29 The launch of the EntreMD podcast
16:20 The start of the EntreMD Business School
23:30 The first EntreMD Business School Vision Retreat
27:10 The EntreMD books
31:32 The Profitable Private Practice Movement
35:07 What I would love for you
36:52 Outro

Additional Resources:

Learn more about my 12-month program.
Interested in 1-on-1 coaching? Apply here.
Grab a copy of the "The EntreMD Method" book.

When you are ready to work with us, here are three ways:

EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

00:00 - The Power of Small Beginnings

09:01 - First EntreMD Meetup: 2018 Origins

16:28 - Launching EntreMD Live Event

24:41 - Creating the EntreMD Podcast

30:40 - Birth of EntreMD Business School

WEBVTT

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Just start.

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If I waited to have it all together, there would be no podcast.

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If I had waited for to have it all together, we would not have 760,000 downloads, almost 500 episodes.

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If I had waited, I don't have it all completely perfect.

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I've done this long enough to know like perfection is not a thing.

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Hi Doc.

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Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

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I'm your host, Dr.

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Mna.

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Seven years seems like a really long time, but the truth of the matter is it comes and it goes in the blink of an eye.

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On September 29th, 2018, we had our very first entream day meeting, which I'll talk about.

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And at that time, I had no clue it would become what it became or what it has become.

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And I just want to take this time to walk you through the journey over the last seven years, the results that have been created, if you will, and the lessons that I learned along the way.

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And my hope and my trust is you'll be able to take some of these things.

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It will normalize challenges you're facing, it will normalize fears that you're facing, it will make you so excited for the future.

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It will make you go even more in on your future, and it will make your next seven years be so much more amazing than anything you could have imagined.

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I will also ask you for something that will be so meaningful for me.

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On traMD really is about helping doctors build profitable six, seven, and multiple seven-figure businesses so they have the freedom to live life and practice medicine on their terms.

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The entreeMD podcast and the entream D journey I'm about to share, these are two things that can radically change the lives of the doctors in your world.

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So I will ask you, even before you lean in, because I have a track record of giving you good stuff.

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I want you to take this podcast episode and I want you to share it with as many physicians as you can.

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Send it by text, send it in WhatsApp, post it in Facebook groups that you're part of where sharing is allowed, you know, share it with your friends and share it in your associations.

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If you're the leader of a physician community, share it in your community.

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I'm gonna be doing a tour, if you will, doing interviews with different leaders of physician communities.

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And if you love me to come into your community and it really is like a fireside chat, QA, like, you know, ask questions about the journey, about the lessons, what physicians should do, all of that.

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I am so, so, so open to it.

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Just send us an email at Dr.

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Una D-R-U-N-A at entre MD.com, and we'll be happy to set that up.

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So if you could share, this will mean the world to me.

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The world.

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And you can literally send me a DM or a PM to just say, hey, Dr.

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Una, I'm celebrating Entre MD's birthday as well.

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I want to let you know that I shared it and stuff like that.

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And I'll be happy to, you know, just give you a virtual hug.

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Okay.

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All right.

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I want to walk us through this.

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You've heard me tell the story many times of, you know, 2016 was when I first knew that medicine, as we knew it at the time, was gone.

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And it was time to retool myself.

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And I started that whole process of retooling myself so that I can thrive in the days that were coming, which are like, you know, today.

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And I started doing that.

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And I started learning to speak and I started learning to sell and all these things.

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And I said, wow, like, you know, I'm not the only one who needs to retool myself.

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It's not going to be bad for just me if I don't change.

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It's going to be bad for a million physicians.

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And so that's when, you know, I said, okay, let's turn around and let's, you know, let's help doctors.

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Let's help doctors learn things they need to learn.

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Like I was learning.

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So be ready for the times that have, you know, they're coming.

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And it's been something.

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Okay.

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All right.

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So let's walk through this.

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And I said it's been seven years.

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So let me pick seven landmarks, seven milestones that we crossed and kind of walk you through that.

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So the very first one I want to talk about is the very first entree and be meetup.

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Okay.

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So this was September 29th, 2018.

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And, you know, I had decided we're going to go all in.

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I'm like, okay, what are we going to call this company?

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I was like, well, we want to become entrepreneurial MDs.

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I think I may have seen that Dave Ramsey's entree leadership.

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You know, you know, sometimes you feel like people don't influence you.

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And after I thought about it, I was like, I wonder if that was what inspired me to do entree MD, but whichever.

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We then decided to call it Entre MD.

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And I remember, okay, entree MD, so E-N-T-R-E, then uppercase M, uppercase D.

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I was like, that's the name of our company, which I will pause and say this, right?

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Now, when I teach my clients, I'm like, please, it is always cute, is always clear over cute.

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Okay.

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Because when I picked Entre MD, I was like, who the name was so cute.

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But this is the deal.

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Every time I meet people, I have to explain what it means.

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Now, now not so much because people kind of know what the company stands for.

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But before that, or if it's someone who doesn't know about the company, it's like entre MD, I'm like, you know, like entrepreneurs entrepreneurial MD, entre MD, they're like, oh, right?

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I would may have picked something as boring as, you know, seven-figure physicians or physicians in business or whatever.

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Okay.

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So I wouldn't change this.

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I'm just saying clear over over cute any day.

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So that was our first meetup.

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And I was like, okay, we're gonna get people in, you know, for a lunch meeting and we're gonna cast the vision and all of those things.

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I had no clue what I was doing, people, but I was doing it, you know.

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And so we booked a room, we looked at a number of restaurants, and then we booked a room at Magiano's Little Italy.

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Okay, so it's a local, well, it's not a local restaurant, but it's a restaurant, it's there's one location local to me.

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We booked it there and started, I put the event on event right and started really promoting it and all of that stuff.

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And with all the marketing power I had in the world, I was able to get six doctors and three medical students to come in for that meeting.

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Okay.

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Big shout out to Dr.

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Carmen Eccles.

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He was actually one of the doctors that was there at that meeting.

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And Dr.

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Jayla Thomas and Dr.

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Aldwin, they were medical students at the time.

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They both graduated now, and one is completed residency, one is still in residency.

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It's just amazing, you know?

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And so we had that.

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And I remember being so nervous.

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And so, you know, welcomed people, did some chit chat, ate some lunch, and then came out.

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I was like, you know, entree MD, you know, these are the problems that are going on in the physician space.

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And the truth of the matter is if we don't retool ourselves, we're gonna be out of luck.

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And entrepreneurship is the path and share the vision and all of that stuff.

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And everyone was excited, you know, and that was the beginning of entree MD.

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At that time, we had no programs.

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I think after that, I started doing some one-on-one coaching.

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That was really all that I was doing at the time.

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And the big lesson I learned from that is, you know, there's a scripture that says, don't despise the days of little beginnings.

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Who would have known that a meeting where I could only, and it's not because I wanted to be a small, intimate meeting, that I did all the marketing I knew to do, and I got six people.

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Okay, six doctors and three medical students.

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And there's no way to have known that a meeting with nine people would become what it has become today.

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So I could have been discouraged that I only had nine people.

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I could have treated it like little, like it didn't really matter because there were nine people, or I could have celebrated the nine people and just kept pushing, which is what I did.

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And you may be in a phase where maybe you're in the earlier stages of your business.

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And I'll say, Don't despise the days of your little beginnings.

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You don't know where it goes.

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You may be in a phase and you can see your 10x, 100x leap.

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And so to you, what you have now looks little.

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I'm telling you too.

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Don't despise your days of little beginnings.

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Don't despise the business you have, don't despise the email lists you have now.

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Don't despise the number of, you know, subscribers you have on YouTube.

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Don't dis don't despise the financial milestones you've been able to hit.

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What you have is the raw material for what you're going to have, right?

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So, and you know, when I think about it, one of the things I think about, if I trace all the way back to my first business, is I wish I, with my first business, I really wish I celebrated the milestone tomorrow.

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I was so focused on what wasn't working, what I didn't have yet, that I don't really I didn't do that.

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And with my second business, I was like, nah, I'm not making this second mistake a second time, right?

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It's like having no pictures of your kid till they're in college or they've become Harvard-trained neurosurgeons, right?

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Like then you're gonna really wish you had the picture of, you know, the neurosurgeon in diapers when it was a baby and spitting up on everybody, right?

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So anyway, don't despise what you have.

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It is the raw material for what you're going to have.

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So that was the first, that's the first landmark I wanted to share with you.

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And so that was September 29th, 20, 2018.

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The next one I want to share with you was our very first, you know, like real event, like official event.

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And that was on Trinity Live.

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My very first one was in June of 2019.

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And I remember then that at the time I was still a socially awkward, super shy introvert or introvert.

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I was not as shy, but I still was.

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And I remember it was so out of my league.

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It was just something that I don't even know.

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I pulled it off because I was like, how do I develop all the content for a day?

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As like, how do I find the location?

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I even went to a hotel, got a quote for like 10 grand.

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I almost passed out.

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Like now it'd be the equivalent of a hundred million.

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Like, I was like, What?

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Like, I didn't know how to do that.

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I didn't know how to live stream.

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I did like there's so many things I had no clue how to do.

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Okay.

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But we said, yes, we're gonna do this, and we figured out every step along the way.

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And it was a phenomenal event.

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Now, with all the marketing power in the world that had gotten better, we had 47 people, but we had 47 people from nine different states, okay?

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And, you know, this is people flying in.

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I'm like, why are they flying in?

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Like, you know, like what, like, wow, you know, and I don't think there's anybody in the room I had met before, except, you know, I had a classmate from medical school that came and a client who was local.

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But other than that, no, it was so good.

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We had 47 docs in.

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That was the first time I shared the DBE framework, the doctor of the business, the empire, the first time I shared that framework.

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And I remember I launched a program at that event.

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It was called the Freedom Formula Masterclass.

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It was a 12-week program.

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You know, when I think, when I look back, I can see it was a precursor to the business school.

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It was just phenomenal.

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I mean, it was so transformational.

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We had a dog whose business grew by 150%, 12 weeks, 12 weeks.

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It was so good.

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So the event was really good.

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I got financial planner to sponsor the lunch and it was really good.

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And so, in that event, the lesson that I learned is to say yes.

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There are things that you look at and you're like, this will be great if I do, but I can't figure out how to do it.

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So I'm not gonna do it.

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But every time I've said yes to something that I'm like, I don't even know how to do that.

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I've learned how to do it and I've done it.

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And especially for OntramD Live, the first one, what it did, it positioned us in the minds of people as a real company.

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Like before that, you know, I had some clients here and there and whatever, but it positioned us as a legit, like a legit company.

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It elevated our branding, like our position in the minds of people so massively.

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And so I want to encourage you to be this person who says yes and then figure it out, right?

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As Maria Forlio says, everything's figure out, right?

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So so that was that was on training live.

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And we literally this year had our seventh one, right?

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So we had one in 2019, but we had the seventh one this year.

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And yeah, who knew it would be this thing that served thousands and thousands of people and changed the trajectory of so many doctors' lives.

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I mean, there's so many doctors who are like, my journey started in the on is in entream live and on training live, they some of them, you know, then went on to take those principles and change their lives.

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Some others went on, joined the entream d business school and totally changed their lives.

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And there's so many people who trace their journey of transformation as physician entrepreneurs to entream day live.

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And it all started by saying yes to something.

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I was like, I don't know how to do that.

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Okay.

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All right.

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So third milestone is in November of the same year of 2019, we then launched the Entre MD podcast.

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And the way this happened was very interesting.

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At this time, you know, we had a program that was running.

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And I told people, I said, one of the ways you can grow, you know, like your audience, the number of people who know about you, the way you can solve this problem of obscurity, which is one of the biggest problems every business has, is you can go be a guest on other people's podcasts.

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And I wanted to say that.

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Now, I did more speaking at the time at events or, you know, things like that.

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So I wasn't using the podcast method, right?

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But is it's the same concept.

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But I am not necessarily a fan of teaching people what I don't do, right?

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Like, so I treat my life and my businesses as the labs and I experiment with them and I come out and I say, okay, guys, this is what is taught.

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This is what I've experienced.

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Now let's go do the same thing.

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So I said, okay, let me go be a guest on podcast.

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I went to be a guest on the podcast.

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I think I did two or three.

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So I practiced pitching for podcasts, I practiced getting spots for it, being the guest on the podcast, all those things.

00:13:32.879 --> 00:13:35.039
And I actually really enjoyed the process.

00:13:35.200 --> 00:13:40.720
At that time, I was mostly a YouTuber, if you will, like, you know, doing mostly videos and stuff like that.

00:13:41.039 --> 00:13:43.679
And so I did a post on Facebook.

00:13:43.840 --> 00:13:46.960
In my mind, I was doing it to confirm what I already knew, right?

00:13:47.039 --> 00:13:50.960
I already knew that people preferred video over audio.

00:13:51.120 --> 00:13:51.360
Okay.

00:13:51.519 --> 00:13:52.559
I already knew.

00:13:52.720 --> 00:13:53.679
So I did a post.

00:13:53.759 --> 00:13:56.000
I said, How do you like to consume content, right?

00:13:56.080 --> 00:13:58.240
Like for your business education and all of that stuff.

00:13:58.480 --> 00:13:59.759
Podcast, YouTube blog.

00:13:59.840 --> 00:14:00.159
Okay.

00:14:00.320 --> 00:14:04.799
And I know, I knew that they were gonna say YouTube, podcast, blog, okay?

00:14:04.960 --> 00:14:05.519
In that order.

00:14:05.679 --> 00:14:11.840
The poll comes back, it's 90% or 95% podcast, and then YouTube and blog.

00:14:11.919 --> 00:14:14.080
I'm like, first of all, I was shocked.

00:14:14.159 --> 00:14:15.919
And then I was like, the nerve of these people.

00:14:16.000 --> 00:14:19.039
I've been spending all this time creating videos, and this is what you're gonna tell me.

00:14:19.200 --> 00:14:20.240
Then I made a decision.

00:14:20.320 --> 00:14:23.200
I said, Well, I mean, like, I'm trying to reach these people.

00:14:23.360 --> 00:14:26.000
So if what they want is a podcast, a podcast it is.

00:14:26.240 --> 00:14:30.480
And so I remember Googling, like, how do you start a podcast?

00:14:30.639 --> 00:14:32.960
And then this article by Buzzsprout came up.

00:14:33.120 --> 00:14:45.840
I read the article, got the microphone, signed up for Buzzsprout, did all of those things, used my phone, got my earphones that came with the phone, recorded the first two or three episodes, reached out to my brother.

00:14:46.000 --> 00:14:49.039
He's a keyboardist, he's a musician.

00:14:49.200 --> 00:14:52.559
I said, I'm like, you have to edit these podcast episodes.

00:14:52.639 --> 00:14:53.679
He's like, I don't know how to do that.

00:14:53.759 --> 00:14:54.559
I'm like, I'm a doctor.

00:14:54.639 --> 00:14:59.360
If I know how if I could figure out how to record them, you will figure out how to edit them.

00:14:59.519 --> 00:15:04.159
So we figured that out, and that's how the first few episodes of the Untree MD podcast happened.

00:15:04.240 --> 00:15:06.720
So we launched it November 19th, 2019.

00:15:06.799 --> 00:15:07.519
Who would have known?

00:15:07.600 --> 00:15:14.960
Okay, who would have known that this podcast over less than a little under six years would have 760,000 downloads?

00:15:15.120 --> 00:15:15.759
Who knew?

00:15:15.919 --> 00:15:26.799
The number of people who've told me, you know, my practice survived the pandemic because of the podcast, the number of people, whether clients or non-clients, who are like, oh my goodness, the episode you released on Monday is exactly what I needed.

00:15:26.960 --> 00:15:29.120
You know, like it's been such a game changer.

00:15:29.279 --> 00:15:33.679
And I want to say thank you to everyone who's listened, who's shared, who's written reviews.

00:15:33.759 --> 00:15:37.279
And if you haven't written a review, today will be such a wonderful day to do that.

00:15:37.360 --> 00:15:42.320
We're celebrating this amazing company that is, you know, changing all of our lives, really.

00:15:42.480 --> 00:15:47.759
So if this podcast has been a gift to you at all, today is such a wonderful day to leave a review.

00:15:47.840 --> 00:15:48.080
Okay.

00:15:48.240 --> 00:15:50.720
So the lesson I learned with that, just start.

00:15:50.960 --> 00:15:51.519
Just start.

00:15:51.679 --> 00:15:54.879
If I waited to have it all together, there would be no podcast.

00:15:54.960 --> 00:16:03.440
If I had waited for it to have it all together, we would not have had 760,000 downloads, almost 500 episodes of pure goodness, right?

00:16:03.840 --> 00:16:09.120
And so if I had waited, I don't have it all figured out, all completely perfect.

00:16:09.279 --> 00:16:13.600
I mean, I've done this long enough to know like perfection is not a thing, right?

00:16:13.759 --> 00:16:14.720
Perfection is not a thing.

00:16:14.879 --> 00:16:16.000
Okay, so that's number three.

00:16:16.080 --> 00:16:19.919
Okay, so we started off in 2018, we're only in 2019, let's keep going.

00:16:20.080 --> 00:16:24.799
And then in 2020, at this point, I had done the Freedom Formula Masterclass, which was a 12-week program.

00:16:24.879 --> 00:16:28.960
I had experimented with the six-figure club, which was like a nine-month program.

00:16:29.200 --> 00:16:35.600
And it's like, and I was just like, yeah, so it's kind of, I was like, there's something I haven't heard, but I'm trying to put my finger on it.

00:16:35.679 --> 00:16:37.039
And what is it?

00:16:37.279 --> 00:16:39.840
And then I figured it out.

00:16:40.000 --> 00:16:42.000
It was the on-trained business school.

00:16:42.080 --> 00:16:43.120
That's what I needed to do.

00:16:43.279 --> 00:16:57.519
And it would be all about helping doctors with these main pillars, like making the transition from physician to entrepreneur or physician entrepreneur, building a dominant brand, mastering revenue creation and building these teams, profitable teams.

00:16:57.600 --> 00:16:57.840
Okay.

00:16:57.919 --> 00:17:00.399
So these are people who can start help you serve and earn.

00:17:00.559 --> 00:17:04.400
These are people who take outcomes, not just tasks off your plate and stuff like that.

00:17:04.480 --> 00:17:06.720
So anyway, then we started the on-trained business school.

00:17:06.799 --> 00:17:09.119
And again, you know, I've talked about this many times.

00:17:09.279 --> 00:17:10.559
This was 2020.

00:17:10.720 --> 00:17:18.079
I had run one business, which was my private practice, and I had the on-trained business school, which at this time was a multiple six-figure business.

00:17:18.240 --> 00:17:22.319
And I was like, my goodness, like, what is my qualification to have a business school?

00:17:22.400 --> 00:17:24.079
Like, what is this craziness going on?

00:17:24.160 --> 00:17:24.559
You know?

00:17:24.720 --> 00:17:32.000
And I like telling these stories because, you know, sometimes you have doubts as you do what you do, and you may think that something's wrong and there's nothing wrong.

00:17:32.160 --> 00:17:34.079
You know, people talk about imposter syndrome.

00:17:34.240 --> 00:17:34.400
Dr.

00:17:34.480 --> 00:17:36.559
Catherine Toomer did a whole TEDx talk on it.

00:17:36.640 --> 00:17:39.200
And it's like, no, in any other world, it'd be called bravery.

00:17:39.279 --> 00:17:47.279
If you're gonna keep trying to do new things, if you're gonna keep trying to stretch and maximize your potential, then these doubts are gonna come up.

00:17:47.440 --> 00:17:48.640
It's just part of the course.

00:17:48.720 --> 00:17:51.440
It doesn't mean stop, it just means you're trying something new.

00:17:51.519 --> 00:17:56.960
You're close to your the edge of your comfort zone, which is outside the comfort zones where all the magic happens, right?

00:17:57.119 --> 00:18:04.640
And so even while I was talking about the entre MD business school and all of that, I was like, oh, MG, this is so crazy.

00:18:04.960 --> 00:18:06.160
This is so crazy.

00:18:06.319 --> 00:18:11.519
I would have to, you know, give you more detail of this story on another day, but we had an entre MD live.

00:18:11.680 --> 00:18:14.799
I told everybody about the entre MD, you know, business school.

00:18:14.960 --> 00:18:19.279
I had taught them about marketing and selling and the mindset shifts and all of those things.

00:18:19.519 --> 00:18:24.400
And I remember, you know, when I said, okay, come join the business school, it's open.

00:18:24.640 --> 00:18:25.680
I remember that day.

00:18:25.839 --> 00:18:28.400
There were 321 people registered virtually.

00:18:28.480 --> 00:18:32.640
Of course, everybody was not live at the same time, but two people said yes.

00:18:32.799 --> 00:18:33.680
I couldn't believe it.

00:18:33.759 --> 00:18:34.400
I was stunned.

00:18:34.480 --> 00:18:36.160
I was like, wait, what just happened?

00:18:36.319 --> 00:18:41.039
And I'm teaching people how to market and sell, and I'm selling two people at 321 people.

00:18:41.119 --> 00:18:42.160
What in the world?

00:18:43.759 --> 00:18:44.880
Now I can laugh about it.

00:18:44.960 --> 00:18:46.720
It was not funny, it was not funny at all.

00:18:46.880 --> 00:18:53.279
I had not done many multi-day launches, so I didn't understand that most of the people wait till the last minute to sign up.

00:18:53.440 --> 00:18:54.960
I was terrified.

00:18:55.119 --> 00:18:55.359
Okay.

00:18:55.680 --> 00:18:57.759
I learned to get it all together.

00:18:57.920 --> 00:19:00.240
And at the end of the day, we had 22 people join.

00:19:00.480 --> 00:19:03.200
The very first doctor to join the untrained business school is Dr.

00:19:03.279 --> 00:19:03.839
Efosa.

00:19:04.079 --> 00:19:04.960
He's a psychiatrist.

00:19:05.039 --> 00:19:06.160
He's absolutely amazing.

00:19:06.400 --> 00:19:07.119
Absolutely amazing.

00:19:07.359 --> 00:19:08.559
I told him this a few years ago.

00:19:08.640 --> 00:19:11.759
I was like, did you know that you were the first person ever to join the business school?

00:19:11.839 --> 00:19:16.240
And then we started this journey because at this point, the untrained business school is five and a half years old almost.

00:19:16.480 --> 00:19:22.640
And really, the commitment from then till now is how can we help our people get results?

00:19:22.880 --> 00:19:25.200
How can we help them get bigger results?

00:19:25.440 --> 00:19:28.400
How can we get them to free up their time more?

00:19:28.559 --> 00:19:30.799
How can we get them to get better team members?

00:19:30.960 --> 00:19:34.799
We have been all in on helping our people, right?

00:19:35.519 --> 00:19:40.960
And it's been one of the greatest honors of my life to run the business.

00:19:41.440 --> 00:19:42.799
I tell them that at the end of every call.

00:19:42.880 --> 00:19:46.160
It's one of my life's greatest honors to work alongside you.

00:19:46.400 --> 00:20:05.599
To watch doctors who are like, I don't know if I could start a business, to watch them start a business, to see a doctor say, I haven't taken more than a week's worth of vacation in years, to see them walk away from their practices for two weeks, three weeks, four weeks, and their businesses are still generating revenue.

00:20:05.759 --> 00:20:09.519
It's just a magical thing to see a doctor get their life back.

00:20:09.680 --> 00:20:11.920
And so we've had all kinds of milestones, right?

00:20:12.079 --> 00:20:14.640
People, you know, cross the six-figure milestone.

00:20:14.799 --> 00:20:18.960
I remember a year, this was 2021.

00:20:19.359 --> 00:20:24.400
2021, a doctor came into the on-training business school and she's like, you know, I've been trying to hit a million for a few years.

00:20:24.480 --> 00:20:25.440
I haven't been able to hit it.

00:20:25.519 --> 00:20:26.480
So that's what I'm here to do.

00:20:26.640 --> 00:20:29.119
And I remember that year in November, she hit the million.

00:20:29.200 --> 00:20:31.440
She's like, oh my goodness, right?

00:20:31.599 --> 00:20:35.119
And so she hit her million in revenue, which was just phenomenal, right?

00:20:35.279 --> 00:20:42.720
And it's not all, you know, there's so many along the spectrum, but we've had, you know, people hit their million dollar year.

00:20:42.880 --> 00:20:49.279
We've had people hit their million dollar quarter, million-dollar month, right?

00:20:49.599 --> 00:20:51.200
Million-dollar launch.

00:20:51.440 --> 00:21:01.039
We've had, you know, a doctor running a very successful business have a million dollars in her side gig.

00:21:03.279 --> 00:21:04.960
It's been so fun.

00:21:05.200 --> 00:21:06.559
It's been so fun to watch.

00:21:06.720 --> 00:21:11.279
We had two doctors from the entream day business school hit the ink regional list of fastest growing companies.

00:21:11.359 --> 00:21:12.559
Can you imagine that?

00:21:12.799 --> 00:21:14.640
That is so wild.

00:21:14.960 --> 00:21:26.160
And so, I mean, it's been it's been just beautiful to watch the community that has developed, beautiful to watch people take their power back, right?

00:21:26.240 --> 00:21:31.839
Where they're like, oh, we're not renewing your contract, and people come back and they celebrate, well, they're not renewing my contract.

00:21:32.000 --> 00:21:34.960
Everybody's like, Yeah, now you can go do what you really wanted to do anyway.

00:21:35.279 --> 00:21:40.640
To watch people, and the thing is the way you do anything is the way you do everything.

00:21:40.799 --> 00:21:48.799
And so these wins are filtering into their personal lives, into their parenting, into their marriages, into their health.

00:21:49.039 --> 00:22:01.839
Like it's not unusual to hear people say, I had my biggest revenue month, and I've gained three pounds of muscle, or I've worked out consistently for 98 days, or it's just it's so good to see.

00:22:02.160 --> 00:22:04.559
On Tramview Business School is a magical place.

00:22:04.720 --> 00:22:06.559
There just isn't a place like it.

00:22:06.880 --> 00:22:20.720
And it's taught me so many lessons, but I think the lesson I want to hold on to for right now for that is if you will go in all in on serving your clients, if you go all in on that, not bells and whistles.

00:22:20.880 --> 00:22:24.400
And I'm not saying do not do bells and whistles, but that's not what I'm referring to.

00:22:24.559 --> 00:22:27.119
I'm referring to helping them get results.

00:22:27.920 --> 00:22:34.720
And for me, what that looks like is whatever books I need to read for me to be better, so I can help them better.

00:22:35.519 --> 00:22:43.839
I invest heavily in coaching because I understand like you can shatter glass ceilings, but once you shatter, you become the ceiling.

00:22:44.720 --> 00:22:45.039
Right.

00:22:45.200 --> 00:22:57.440
And so I'm very aware that the more of my limitations I work through, the more I can serve them, the better I can be for them, the better I can help them is helping them get results.

00:22:57.759 --> 00:23:00.559
That's what if you go all in on helping them get results.

00:23:01.119 --> 00:23:08.000
And so if you will do that, the results will blow their minds and your mind.

00:23:08.480 --> 00:23:12.880
And so in the untreamed business school, I stay in a state of being mind-blown.

00:23:13.119 --> 00:23:19.359
To watch an employed physician tell you, I want to do a practice, but I I don't know if I can do it.

00:23:20.880 --> 00:23:26.079
And then less than three years later, they're running a multi-seven-figure business.

00:23:26.480 --> 00:23:27.359
That is insane.

00:23:27.599 --> 00:23:29.039
That's the untreamity business school.

00:23:29.119 --> 00:23:30.079
That's the fourth milestone.

00:23:30.400 --> 00:23:38.640
The fifth milestone, I had the opportunity to do an event for the doctors in the untreamity business school because I'm like, we're creating all of this magic virtually.

00:23:38.720 --> 00:23:42.079
What will happen if we came together in person?

00:23:42.640 --> 00:23:46.240
And for me, I start my year, my new year in October.

00:23:46.319 --> 00:23:51.519
So my the Q4, the fourth quarter of the year is really the beginning of the year for me, if you will.

00:23:51.680 --> 00:23:52.960
That's when I do my goal setting.

00:23:53.039 --> 00:23:54.000
That's when I plan the year.

00:23:54.079 --> 00:23:54.960
I do all of those things.

00:23:55.039 --> 00:24:03.440
So while people are massively and royally distracted, October, November, December, I am probably the most focused, right?

00:24:03.599 --> 00:24:09.440
It doesn't mean I don't enjoy the holidays and all of those things, but remember it's holiday, not hollow week or hollow quarter, you know?

00:24:09.599 --> 00:24:22.240
So anyway, I wanted to bring my people into this experience because I'm like, man, if they do this, it will be so easy to navigate the end of the year and they can start the beginning of the year with a bank because they did all this work in the fourth quarter of the year.

00:24:22.400 --> 00:24:28.079
I was like, but you're gonna bring people from all over the country and many international to a place.

00:24:28.240 --> 00:24:31.680
And I'd never hosted an event at that level before.

00:24:31.920 --> 00:24:39.039
And so we had our very first entrepreneur business school vision retreat, and we had it in Hilton Head, South Carolina.

00:24:39.359 --> 00:24:42.400
Oh my goodness, was it an event?

00:24:42.559 --> 00:24:45.359
It was so amazing, right?

00:24:45.599 --> 00:24:53.680
The exercises we were able to do, the breakthroughs people were having in real time, the networking, the bond.

00:24:54.480 --> 00:24:56.640
It was so, it was just nuts.

00:24:56.799 --> 00:24:58.640
People still reference that meeting, right?

00:24:58.720 --> 00:25:03.440
They're like, oh, at this meeting, I remember saying it would take me five years before I'll be in a position to hire a doc.

00:25:03.599 --> 00:25:05.519
And so the person to sit right next to them is like, why?

00:25:05.599 --> 00:25:07.839
Why don't you do it over the next 12 months?

00:25:08.000 --> 00:25:10.559
And by the end of the 12 months, they had that, right?

00:25:10.640 --> 00:25:14.799
Like, I'm talking big shifts, big limiting beliefs removed, big blocks being right.

00:25:15.039 --> 00:25:15.759
It was so good.

00:25:15.920 --> 00:25:24.880
So people walking in, like, this is what my 20, you know, for that event, 2022 looked like, and walked away with a completely different picture, which was so much bigger.

00:25:25.039 --> 00:25:26.319
And many of them pulled it off.

00:25:26.480 --> 00:25:29.440
Many of them still have their notebooks from that event.

00:25:29.519 --> 00:25:30.240
And they'll say, Dr.

00:25:30.319 --> 00:25:32.000
Una, I was looking through that notebook.

00:25:32.160 --> 00:25:33.440
Can you imagine?

00:25:34.160 --> 00:25:40.880
I'd never paid attention to it, but hosting transformational events is a superpower of mine.

00:25:41.039 --> 00:25:48.720
If you will work with me and we are in it at an event, you are going to walk in one way and you're gonna leave completely different because that's my goal.

00:25:48.880 --> 00:25:54.160
That's that I'm like, you know, I have my team that'll do all the, you know, the swag and all this other fun stuff.

00:25:54.319 --> 00:25:55.599
I'm not wired that way.

00:25:55.839 --> 00:26:06.559
My mission is whatever limiting beliefs that we're gonna overcome them, whatever obstacles, whatever secret lies you've been believing, and you didn't even know, and they've been sabotaging you, they'll be all be uncovered.

00:26:06.640 --> 00:26:10.480