June 16, 2025
7 Business and Life Lessons from EntreMD Live 2025
Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call Are you ready to completely transform your business and life in just 6 hours? In today’s episode, I’m sharing 7 key lessons that I learned from hosting EntreMD Live 2025. Over the years, EntreMD Live has evolved from a simple event to an entire movement. It’s where physicians come together to break free from the burnout of traditional practice and embrace a life and business built on ...
👉 Ready for the next step? Book a call: https://program.www.entremd.com/callÂ
Are you ready to completely transform your business and life in just 6 hours?Â
In today’s episode, I’m sharing 7 key lessons that I learned from hosting EntreMD Live 2025.Â
Over the years, EntreMD Live has evolved from a simple event to an entire movement. It’s where physicians come together to break free from the burnout of traditional practice and embrace a life and business built on their own terms. During these years, I’ve learned that success doesn’t come by chance…Â
It comes from being in the right environment, having the right mindset, and making the right decisions. That’s why today, I’m sharing some of the EntreMD Live magic with you!
Tune in.Â
—
Key Takeaways:
- 00:00 IntroÂ
- 00:42 Behind the scenes of EntreMD Live
- 02:22 Lesson 1: People can change dramatically in 6 hours
- 05:40 Lesson 2: The secret is a rockstar teamÂ
- 09:13 Lesson 3: The 80/20 rule worksÂ
- 15:21 Lesson 4: You never truly know the impact of your work
- 18:20 Lesson 5: Giving your kids portable wealth is importantÂ
- 23:12 Lesson 6: Being poured into is a blessingÂ
- 29:58 Lesson 7: Not selling is a disserviceÂ
- 36:40 OutroÂ
—
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
00:00 - What EntreeMD Business Can Do
04:00 - Seven Lessons from EntreeMD Live 2025
05:54 - Lesson 1: People Change in Six Hours
12:24 - Lesson 2: Rockstar Teams Create Freedom
17:29 - Lesson 3: 80% Marketing, 20% Creation
24:23 - Lesson 4: Never Know Your True Impact
26:32 - Lesson 5: Give Kids Portable Wealth
33:58 - Lesson 6: Being Poured Into Is a Blessing
39:24 - Lesson 7: Not Selling Is a Disservice
WEBVTT
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What happens when people come into the EntreeMD business?
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I mean all the way into that.
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They can launch a business, they can grow a business, they can scale a business, they can build a team that ultimately can run the business without them setting themselves up to be able to exit their businesses if they want and because they have their time back.
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You can focus on their health, they can focus on their marriages, they can focus on their children, they can focus on hobbies.
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They can do all of these things.
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Hi docs, Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.
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I'm your host, Dr Imna, Today.
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I'm going to take you behind the scenes of my business and share with you some really powerful lessons that we learned.
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So recently, I hosted Entremdi Live 2025, which was our seventh one.
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Right, the first one was in 2019.
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And when I started, when I did that first event, there was no Entremdi podcast.
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We hadn't written any books, there was no Entremdi business school.
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In fact, I had not even had any group programs up until that event.
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I was doing one-on-one coaching at the time and, over seven events, we now have something that's very different.
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We have the top 1% podcast, we have five bestselling books, we have the EntreeMD business school, which is about to turn five years old in a little bit, and we have the EntreMD Business School, which is about to turn five years old, like you know, in a little bit.
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And we have the Profitable Private Practice Movement and we have so many things.
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We launched the National Private Practice Physician Day.
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So many things have happened, and so you know, this event was our best one.
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We had, you know, doctors flying from all over the country.
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We had doctors flying from the Bahamas.
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We had four doctors come from the Bahamas.
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It was just so magical.
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And I want to take you behind the scenes because, as always with an event, I take a moment to debrief and I wrote out 25 things that happened at the event that I was really grateful for.
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But today what I want to share with you is seven business and life lessons that I learned from hosting EntreeMD Live and, while you may not be looking to do an event, these are really business lessons and life lessons that would matter irrespective of the type of business you're running and the projects that you have.
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So I really want you to lean into this as I pull the curtain back a little, so let me give you seven lessons.
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Okay, the very first lesson is this the very first lesson I learned is that people can change dramatically and irreparably in six hours.
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It can be transformed in six hours.
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So I remember now this event was 10 AM to 4 PM, even though many people didn't leave till 6 PM.
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They were networking and doing all of that, including the introverts, but it was amazing to see people come in one way and from this stage, I could see light bulbs go off.
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I can see in conversation.
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I could see light bulbs go off and all of this, and it was just amazing to see, and I'll tell you why.
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This is a very powerful lesson in a second.
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And so you know what people need.
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What people need is an environment where they're challenged, where the status quo is challenged, where they have pictures of a preferred future put in front of them.
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They have people who are that preferred future in the room with them and you'll find that people we're really like Play-Doh.
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We're really like Play-Doh.
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We can start off one way and we can become a different way.
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And so there is this thing that's ingrained in us in aoh.
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We're really like Play-Doh.
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We can start off one way and we can become a different way.
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And so there is this thing that's ingrained in us.
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In a way, we're physicians, I am the way I am, and if there's something I can't do, I'm never going to be able to do it, and if there's a way I don't think, or if there's a life I don't have, I can't have it.
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I can't think that way.
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We're literally like Plato.
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And so I had a doctor walk up to me and he said to me he said, dr Una, I want to thank you.
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I want to thank you for opening my eyes to possibilities that I didn't even know existed.
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He said I had a practice before I had to shut it down.
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I went back to work because I had bills to pay and all of that stuff and I've been toying with the idea of restarting my practice and now I know, oh my goodness, I can start it, I can thrive at it.
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And I'd had this whole mindset of I'm going to stay and I'm going to hustle and grind and even if I have to give up nights and weekends and all of those things, it will be worth it in the end, the sacrificial way we do things.
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And of course he understands he has to work hard.
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I understand that he has to work hard, but, oh my goodness, he can do that and have a dream life, right, like you can do it in a way where he has a dream life and he's like I just realized I don't have to give up my life to do this, I can still have a life.
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And all of that all in six hours, all in six hours.
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And so I could see that go, like I could tell you story after story and the transformation that they experienced in that six hour period.
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And so what this means and with each lesson I'm going to tell you what that means, what that meant for me, what it should mean for you, what it could mean for you and for me.
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What it meant is we can change so radically in such a short period of time.
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So my job is to constantly reject the status quo and constantly reject that the way I am, you know, that's all there is, and to constantly put myself in rooms that facilitate that transformation.
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Okay, so I would love for you to walk away from this episode thinking I can change, I can change, like in a day, I can change.
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In a day I can change.
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So the things I've accepted as well.
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I guess that's just the way it is.
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Now my job is to reject those things.
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Now your job is to reject those things and constantly ask yourself what is the room that will facilitate my radical transformation?
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What is the room that will put me in a position where, every six hour block, I'm different, right?
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So that's the first lesson that I learned.
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The second lesson I learned is that a rockstar team is the secret.
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Right Is the secret to massive impact and time freedom.
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Okay Now.
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So I want to give a big shout out to a number of people because this EntreeMD Live now, usually when I do EntreeMD Live, I'm speaking for most of the six hours and I mean, I've done three day events where I spoke with the entire time.
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So it's not, you know, it's not, it's not a problem for me, but this time it was very fascinating because we used a team approach.
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I had Namdi Chinnamen.
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We've had him on the podcast and if you missed his episode on AI and all of that stuff, you want to catch that.
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But he was our, you know, he was a guest speaker and he did a session on AI how to leverage AI to build a $250,000 team for $20, right and so he did that session.
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He also did a session on how to, you know, grow and scale your private practice leveraging data right and so I had him do some sessions.
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I had Dr Toomer, catherine Toomer, she did a session for the DPC docs, the cash-based clinic, like how to master the cash-based model, which, again, is something that she's done.
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It's her bread and butter as far as cash-based practices go.
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And then Dr Foley, who is a urogynecologist, who is a true entrepreneur.
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He hosted the session with the entrepreneurs.
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It was so amazing.
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Then Makeda, who has done millions of dollars in sales, had hosted the session for the coaches, showing them how to sell, right, and so all of these things were happening.
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Now guess what that meant for me?
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And then we had Dr Beckford.
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Dr Beckford hosted the success panel, the case studies where we looked at physician entrepreneurs and the results they've created that have been in the entrepreneur business school, and all of that.
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And so, for the first time, we had an event where it was six hours.
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It was high level, it was our best one yet, and I spoke for two hours, right, and you may be listening to this and you're a private practice owner, right?
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What does that mean for you?
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If you leverage your team properly, the things that take you 10 hours, could they take you five hours.
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Could they take you six hours?
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Could they take you four hours if you leverage your team, right?
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And so, so they did such a phenomenal job, and I was walking around and looking at it and just being in awe of all the things my people are doing, and not only that, it wasn't even just in the programming, but I never saw the lobby.
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They set it up, they tore it down.
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I came in through the back and came into the green room.
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So I never saw the lobby, but everything was set up, the number of people who walked up to me and it's like, oh my goodness, the way we were greeted, the way we were welcomed and all of those things.
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It was a team of volunteers who did that.
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I didn't know anything about the food, I didn't know anything about how they were setting up the breakup rooms.
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I didn't know like I was ignorant about a ton of stuff, except the stuff that I needed to do, and so I want you to think about it where we had the biggest impact and I did it in the least amount of time, right, and what was the key to that?
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It was a rockstar team, right?
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That's what that was.
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And so what does that mean for me?
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What does that mean for you?
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What's the lesson here?
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The lesson here is that I will continue to do the work.
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Right, I will continue to do the work, or what's my conclusion?
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More like, I will continue to do the work of building a rockstar team.
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It is work to build a rockstar team, but your rockstar team is the only pathway to massive impact and freedom, right?
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Okay, amazing, big shout out to all the volunteers and stuff like that.
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It was so amazing, all right, so that's lesson number two.
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Lesson number three.
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I have this rule that I function by and it's 80% marketing, and when I say that's more marketing and sales, but it's 80% marketing, 20% creation Okay, and the lesson?
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The third lesson is that rule works the 80% marketing and 20% creation.
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Okay, and the lesson?
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The third lesson is that rule works the 80% marketing and 20% creation rule works.
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Now let me give you a little bit of context here.
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As entrepreneurs, one of the things we love to do is we love to create.
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Entrepreneurs love to create.
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Oh, I have this new product, this new vertical, this new landing page, this new, all of that stuff.
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Guess what Most entrepreneurs also do not like to do?
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They don't like to sell, they don't like to market and all of those things.
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So they fall in love with their product.
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They spend forever creating the product and then nobody uses it because they did not take the time to sell it.
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And we have this deeply engraved deceptive thought that if our product is good, it will sell itself.
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And it is not true.
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It has never been true.
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It is not true.
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Save yourself from the deception.
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It is not true.
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A great product will still need to be sold, greatly right, if it's going to get into the hands of a lot of people.
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Selling is required.
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You don't make a good product and it makes up for no selling.
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The same way, you don't work out and it would make up for your crazy diet.
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Like it doesn't work that way, right, like you have to do both, okay.
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So for us we did.
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This was a little unique because usually for the past six years or so I'm trying to be, live has been primarily virtual, right, like primarily virtual, and things like that.
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Last year was the first year that we said, okay, you know, since I'm going to record it, I don't want to record in my office, I use my office all the time Let me just record it like a studio recording, right, so it's in a different space, different energy, all of those things.
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And then, after I made that decision, I was like, wait, that would be weird, being in a really large auditorium with the great screens and all of that stuff.
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I was like, why don't I get a viewing audience?
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Okay, so it was like a hybrid of sorts, but it was primarily virtual.
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And there are some people who came into the room.
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Now this year is the first year where, like in-person only, and the reason for that decision is, you know, for me, I do a lot of workshops, I do a lot of virtual things, and I said, you know EntreMD Live, if a doctor will attend it and allow it, it can change their lives forever.
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But there's a tendency to treat it like, oh yeah, it's one of Dr Una's workshops, or whatever I'll catch, I'll get the recording, I'll get the replay.
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And I know, like my goodness, if you're in the room and you get the content, you get the networking, you get all of these things, you will be different.
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Like I know this, like Like I know it.
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And so I had to make the decision like, do I want to help people by repositioning the way they think about EntreMD Live so they can get the most out of it, or do I want to just continue doing what I'm doing?
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And so I made the decision that it was going to be in-person only, and I guess, as a sidebar, that's also for you.
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Like there will come times in your business where you need to do things in a different way from the way you've always done it, and it requires some courage, right?
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Because what if it doesn't work?
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What if you get the people you want?
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Blah, blah, blah, all of those things, right, okay, so we made this decision and a lot of people, a great, a good number of people, assumed that I was a sales ploy and then, towards the end, I would then open up virtual tickets and I'm like no, like, really it's an in-person experience because I want you to get the networking.
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For instance, ultramd Live, the average revenue of the physicians in the room, as far as business revenue, was $575,000.
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I want you to be in that room.
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I want you to experience the people in that room.
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I want you to hear the way they think.
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I want you to see the way they're living.
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I want you to see all of that I want you to experience, I want you to grow your network, all of those things.
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You're not going to do that virtually.
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And we also had a number of projects and I knew, right, like I knew, we had a number of projects and we had a number of, you know, workshops that we did that were almost a monthly.
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We had all these things happening, like in the months leading up to Entremdy Live.
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So I knew that I had like, really, may May was the month to promote Entremdy Live, right, which is weird for an in-person event, right?
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Especially since most people would travel.
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So, anyway, but I knew, and so I knew we'd have to make up for it with even more marketing.
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And so we promoted, we marketed, we sold, we used different ways, we did social media, email text like the whole nine yards, the follow-up, everything, and we did a ton of that.
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Now does that mean we were sloppy in execution?
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Because 80% marketing, 20% content no, we were excellent in execution.
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Now we're not perfect in execution.
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We're excellent.
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Excellent means doing the absolute best with what you have available to you.
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At the time we were excellent.
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We left it all out there, okay.
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But we spent an extraordinary amount of time promoting the event, okay.
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And sometimes we do that for three days in a row and nobody will buy any tickets and then we'll keep going out day four, x number of people buy and all of those things.
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And so we ended up with 75 docs in the room.
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25 of them were VIP, and then you know 50, 50 of them were general admission, again, flying in from all over the country, and we actually had four doctors come from the Bahamas, okay.
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So really nice size room, people are able to connect and do all of those things, and we got what we wanted.
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Okay, so marketing.
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So, whatever your product is, whatever your services, whatever it is that you do, I want to invite you to start thinking this way.
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Okay, when you decide, oh, I want to start a new line of something, okay, so we had there was a doctor who recently said, oh, you know, I want to start a skincare line and all this stuff.
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Do you think it would work?
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And my answer is really simple.
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I was like if you're willing to start a business, if you're willing to treat this as a business, not something you're excited to create, which means you understand that it will be 80% marketing and 20% creation and it could work but if you're going to create it because you're excited to create it and the world needs it, nobody's going to buy it.
00:15:06.429 --> 00:15:07.011
Nobody's going to create it.
00:15:07.011 --> 00:15:08.758
Because you're excited to create it and the world needs it, nobody's going to buy it.
00:15:08.758 --> 00:15:09.340
Nobody's going to buy it.
00:15:09.340 --> 00:15:17.947
And I've seen so many businesses go out of businesses because the entrepreneur in charge is in resistance and does not believe they need to do the work to market.
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It never works.
00:15:18.708 --> 00:15:20.451
Okay, all right.
00:15:20.451 --> 00:15:21.053
So that's number three.
00:15:21.441 --> 00:15:28.693
Number four the fourth lesson I learned is that you never truly know the impact of your work.
00:15:28.693 --> 00:15:34.847
If you are a content creator right Now, this is for every entrepreneur, but I wanna put the content creation part front and center.
00:15:34.847 --> 00:15:41.028
If you're a content creator, you'll never really know, and when I say content creation, I'm talking about transformational content.
00:15:41.028 --> 00:15:44.046
For instance, I don't show up on social media because I'm a content creator.
00:15:44.046 --> 00:15:59.515
I come on social media because I need to reach 100,000 physicians and I need to give them whatever it is I need to give them so that they can build profitable businesses and live life on practice medicine on their terms, so that they, in turn, will turn the rest of the physician community right side up Right.
00:15:59.515 --> 00:16:02.287
And so I look like a content creator.
00:16:02.287 --> 00:16:07.927
But I'm not a content creator, I'm not an influencer, I'm a disruptor, right, and so I'm not confused about that.
00:16:07.927 --> 00:16:09.879
But you will never really know, okay.
00:16:09.879 --> 00:16:10.985
So I wrote down a few things.
00:16:10.985 --> 00:16:13.148
I won't forget them because there are a number of things you know.
00:16:13.188 --> 00:16:19.804
People said many people walked up to me that like, oh my goodness, I listened to your podcast and I had the courage to start my business.
00:16:19.804 --> 00:16:22.825
So I walked up to me this is Dr Christine Parker.
00:16:22.825 --> 00:16:28.100
Big shout out to you, to you.
00:16:28.100 --> 00:16:31.192
She's in the Bahamas and she's like I read your book and I got the courage to write my own book, right.
00:16:31.192 --> 00:16:42.447
Someone else walked up to me and said when I see you on social media as a physician, as a female African-American physician, showing up dominating on social media, dominating on stage, it lets me know that I can do that.
00:16:42.447 --> 00:16:43.850
There are people who are.
00:16:43.850 --> 00:16:52.254
There's someone else who is like I've seen your clients, I've seen the doctors in the entrepreneur business school killing it, and they're proof to me that I can kill it too.
00:16:52.254 --> 00:16:53.261
And this doctor is actually.
00:16:53.261 --> 00:16:56.571
I'm coming into the school as well because I've watched it from afar.
00:16:57.380 --> 00:17:14.632
And so now, and so many other people are like you know, thank you for talking about not only building businesses that are doing well, but doing it and building our dream lives, and so because of that, as a mother, I'm able to enjoy my family relationships, have time for my family, have time for myself while doing the work of building this business and stuff like that.
00:17:14.632 --> 00:17:19.010
And these are people I've never before then I had never directly spoken to.
00:17:19.010 --> 00:17:23.131
These are people that I didn't necessarily know, many of them, and things like that.
00:17:23.131 --> 00:17:31.467
But look at the impact right, there's all this impact because I have been putting content out there and serving people and doing all these things.
00:17:31.467 --> 00:17:40.983
And so I say that to say, sometimes, when you're creating content on social media or you're recording for YouTube or you're doing all these guest interviews, you may think it's not working.
00:17:40.983 --> 00:17:42.146
All work works.
00:17:42.146 --> 00:17:50.772
All work works right, and so you don't know whose life out there is being changed and you don't know how many lives they are going on to change and all of those things.
00:17:50.772 --> 00:18:04.096
And so for me, you know, what I walked away from this with is just this concept of constantly and relentlessly doing the work that I need to do to accomplish my mission.
00:18:04.096 --> 00:18:13.787
So, whether it seems like it's working or not, now, that doesn't mean I don't optimize, I don't ask questions and all of those things, but I don't get bent out of shape because all work works.
00:18:13.787 --> 00:18:14.308
It's always working Right.
00:18:14.308 --> 00:18:15.393
So that was very powerful for me.
00:18:15.393 --> 00:18:19.847
So your content you have no idea what it's doing, so keep doing it, keep doing it, okay.
00:18:20.368 --> 00:18:34.904
Number five this one was a lot of fun, and number five is giving your kids portable wealth is important, okay, so there's this concept that I learned early on, that you know when you're leaving a legacy, when you're leaving an inheritance, for instance, for your kids or family members.
00:18:34.904 --> 00:18:35.888
You know whoever that is.
00:18:35.888 --> 00:18:48.530
You can give them the dollars, or you can give them the thing that created the dollars, or you can give them the best of both worlds and give them both, but the thing that created the doll is that's called portable wealth.
00:18:48.530 --> 00:19:04.200
So, for instance, in my case, I can give my children houses, I can give them investment funds, I can give them all kinds of things, or and I can give them the things that created those things, right, like so skills that can be monetized.
00:19:04.200 --> 00:19:20.457
So skills like speaking, skills like selling, skills like creating content all of these things are things that I can give my children, understanding that it's not the fruit, it's not money, but it's the tree that produces the fruit, and so it's so important to do that.
00:19:20.599 --> 00:19:35.107
So for my daughter my first daughter, cheta, who is 17, I decided that this year I wanted her to master speaking, master selling and master building collaborative relationships right, so that's part of her business curriculum.
00:19:35.107 --> 00:19:41.211
That's what I wanted her to learn, and so one of the things we did is I had her start going live every week.
00:19:41.211 --> 00:19:44.884
She started off in the EntreMD Facebook group and then, after a number of weeks.
00:19:44.884 --> 00:19:47.053
I started having her do it on my personal page and on our YouTube channel and you can go check any of these.
00:19:47.053 --> 00:19:53.628
I started having her do it on my personal page and on our YouTube channel and you can go check any of these so you can see her interviews, you can share it with your kids, whichever right.
00:19:53.628 --> 00:19:56.380
So she's been doing these things right.
00:19:56.559 --> 00:20:09.125
So the origin of it is, you know, I said I have had some fears and you know things that I consider disadvantages and things I was terrified of doing, and I'm like it's going to be one per household.
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I'm going to make sure my kids don't have those fears.
00:20:11.151 --> 00:20:26.566
So I started putting her on stages when she was nine and my thought process was you know, before you even realize that you should be afraid of being on a stage or public speaking, the fear of public speaking is the number one phobia of adults everywhere in the world.
00:20:26.566 --> 00:20:32.855
By the time you realize that you already be so used to being on stage, they'd be like huh, who would have thunk it Right.
00:20:32.855 --> 00:20:34.844
So that was kind of my, that was my thought process.
00:20:35.566 --> 00:20:41.044
And so the day before on Trinity live, so in the afternoon, right Friday afternoon, I woke up to her.
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I'm like, oh, you're doing my introduction tomorrow at on Trinity life.
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She's like, oh, okay, well, so I'm not the kind of mom you say I don't want to, right.
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So I told her that she's like, oh, okay, and I didn't give her a framework, I didn't give her anything, I just said that's what you're doing.
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And so when it was time to go up, we had, you know, makita came and kind of welcomed everybody.
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I had them look at a video.
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