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April 2, 2024

Way More Than A Checked Box - Tara Turk-Haymes

To close this podcast (season? Series? Who knows!) I wanted to land with a deep conversation about something complex and complicated: The intersection of DEIB and employer branding. Joining me is Tara Turk-Haynes of Equity Activations, who is ready to get into the weeds with me and start talking about…

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March 26, 2024

Perspective Across All of Talent Acquisition - Shane Gray

I wish all vendor-side folks could appreciate their vantage point like Shane: Taking advantage of all the conversations they have with different sized companies and industries to create something that is hard to develop within a single company: perspective. That's why I invited Shane Gray to talk about AI, what's…

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March 19, 2024

The Hard (and Valuable) Work of Recruiting - Joel Lalgee

No recruiter (who was any good) has ever said recruiting is easy. While that's usually framed as a compliant, The Realest Recruiter Joel Lalgee sees it another way. To Joel, recruiting is hard because it is complex, fraught with ever-changing demands, needs (and a few egos), but deeply rewarding. In…

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March 15, 2024

What did you miss at Transform 2024?

What was everyone talking about at this year's Transform event? I asked attendees to find out! This video was brought to you by Energage https://www.energage.com/ and Top Workplaces https://topworkplaces.com/ +++++++ You can make the talent you want want to work for you! That's the power and impact of employer branding…

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March 13, 2024

Are you hiring for strategic diversity?

Bud Caddell on The Definition of Insanity podcast

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March 12, 2024

How Organizations Actually Change - Bud Caddell

It's been said everyone wants change, but no one wants to change. That's as true for organizations as it is for individuals. So if we are going to change how our companies recruit and hire, it will serve us well to think about how change is made within the organization.…

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March 8, 2024

What "Authenticity at Work" Really Means

Jasmine Bina on The Definition of Insanity podcast

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March 8, 2024

How to Avoid Burnout at Work

Jasmine Bina on The Definition of Imsanity podcast

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March 7, 2024

Business Strategy Made Simple

Alex M H Smith on The Definition of Insanity podcast

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March 5, 2024

Challengers, the 95/5 Rule, and the Intersection of Consumer and Employer Brands: Faisal Siddiqui

Don't let the fact that Faisal Siddiqui, founder and chief strategy office of Creative Business Company, is a brander's brander. This is a fun conversation on the nature of branding in the modern age. You only have to listen to us dive into the genius of Ritz Carlton's joint consumer/employer…

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March 4, 2024

How to Build Strong Relationships with Lines of Business HR Strategy Tips

With Chad Sowash on The Definition of Insanity podcast

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March 3, 2024

Maximizing the ROI The Crucial Role of Talent Acquisition in Business Growth

With Chad Sowash on The Definition of Insanity podcast

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March 3, 2024

The Power of Persuasion in Business

Rory Sutherland on The Definition of Insanity podcast

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March 2, 2024

Why Bill Gates Didn't Like Marketing

Rory Sutherland on The Definition of Insanity podcast.

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March 1, 2024

Employer Branding's "Model T" Moment?

The Model T turned the car from the plaything of the rich into a functional, valuable tool for everyone. Employer branding is facing a similar turn. +++++++ You can make the talent you want want to work for you! That's the power and impact of employer branding and it is…

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Feb. 26, 2024

Talent Acquisition Is the Beating Heart of Any Business - Chad Sowash

Chad Sowash has a bone to pick with you. No, it doesn't involve TA tech, bourbon, or bonehead things that CEOs do. It is the fact that talent acquisition has been convinced that it is nothing more than cost center, a functional part of the business that has no direct…

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Feb. 24, 2024

6 Ways You're Screwing Up Your Employer Brand And How to Fix It

+++++++ You can make the talent you want want to work for you! That's the power and impact of employer branding and it is now within the reach of any company, regardless of size, industry, or "coolness." Investing in your employer brand will increase the desire talented people have for…

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Feb. 23, 2024

How to Land a Job in Silicon Valley Without Going to Harvard

Rory Sutherland talks about how to use existing systems in creative ways. From the The Definition of Insanity podcast.

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Feb. 20, 2024

Rory Sutherland: Sunk costs, super chickens, and satisficing

Rory Sutherland is the vice chairman of Ogilvy UK, a TED speaker, and author of Alchemy, and I guarantee he will change how you see your world. I got the chance to talk to him about the weird world of talent acquisition, recruiting and employer branding and he didn't disappoint.…

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Feb. 19, 2024

Unf**k Your Employer Brand to Hire Better, Faster, and Cheaper

Your employer brand is all kinds of f'ed up. Whether it's because you're ignoring it or you're playing things really safe, chances are, you're f-ing up your employer brand (and your recruiting and hiring). So here are the six ways you are f'ing up your brand and ideas on how…

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Feb. 17, 2024

What does a good employer brand look like?

+++++++ You can make the talent you want want to work for you! That's the power and impact of employer branding and it is now within the reach of any company, regardless of size, industry, or "coolness." Investing in your employer brand will increase the desire talented people have for…

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Feb. 16, 2024

Answering the 5 Biggest Challenges in Employer Branding

What are the five reasons companies STILL haven't invested in their employer brand? And how do refute them? In this video, I give 60-second answers to the biggest obstacles that keep companies from embracing their own brand when recruiting. 00:00 The 5 most common reasons companies ignore their employer brand…

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Feb. 10, 2024

The Hidden Disconnect: Candidates and Companies At Odds (with Jasmine Bina)

There is a fundamental disconnect between how prospects, candidates and employees think and feel, and the way companies communicate with them. It's a disconnect we see every day in the form of frustrated candidates, less retention, and a mis-alignment between employer and employee. Meet Jasmine Bina of Concept Bureau. At…

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Feb. 10, 2024

Why are they hiding their amazing employer brand?

On the surface, Buffer has a really... well, "tame" is the nicest way to describe their career site above-the-fold. But once you get beyond that? It's like Dorothy opening up the door to discovering a world in color. Tracey Parsons and I break down the employer brand of Buffer. There's…

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