Welcome to The Deal Podcast!
The Deal Podcast
The Deal Podcast
Welcome to a podcast that goes beyond the headlines to reveal the human and financial side of building enterprise value. Hosted by M&A advisor and executive producer Joshua Wilson, this is The Deal Podcast, brought to you by FA Mergers. We're your front-row seat to the strategies shaping today's lower- and middle-market, from the family-run business to the multi-million-dollar portfolio. Too often, the world of mergers and acquisitions is seen as a complex, numbers-driven game. We believe it's about the people behind the deals—the bold entrepreneurs, the savvy investors, and the dedicated teams who make it all possible. Each episode, we sit down with the real players in the M&A space: from private equity sponsors and family offices to strategic buyers, serial entrepreneurs, and commercial bankers. We’ll also hear from the crucial professional teams on the front lines, including CPAs, tax and corporate attorneys, and wealth advisors, to uncover the blueprints of success. Our conversations will delve into every facet of the deal lifecycle. We'll explore the art of acquisitions, the science of scaling through bolt-ons, the complexities of divestitures, and the long-term thinking required for portfolio optimization. This podcast is more than a stage for thought leaders; it's a collaborative hub for anyone looking to build, scale, or prepare for their next chapter. Whether you’re a business owner seeking a successful exit, an investor looking to grow your portfolio, or a professional advisor supporting clients on this journey, our content is designed to be both educational and actionable. Disclaimer: The views, opinions, and statements expressed by the guest are solely their own and do not necessarily reflect the views of The Deal Podcast, its hosts, or affiliated organizations. This content is for informational purposes only and should not be construed as investment, legal, tax, or accounting advice.
Oct. 13, 2025

Betting on Yourself: Jude David on Knowing Your Value in M&A Deals

In this clip from The Deal Podcast, Jude David explains why stepping away from the billable hour model into deal-based entrepreneurship changed everything and how understanding value from both sides of the table separates amateurs from serious operators.

Jude breaks down how valuation multiples work across the M&A landscape and how buying low and integrating wisely can lead to instant upside. He explains how one company valued at 3x EBITDA externally might be worth 6x+ internally depending on the buyer’s platform, synergies, and strategy.

This is a must-watch for anyone thinking about transitioning from employee to owner, or trying to understand how real value is created through acquisition. You’ll walk away with a clear sense of how seasoned buyers evaluate opportunities and how to start thinking like one.

Connect with the Guest:

Jude David – Managing Partner, FA Mergers

Website: https://www.famergers.com

Email: jude@famergers.com

LinkedIn: Jude David

Connect with the Hosts & The Deal Podcast:

Joshua Wilson LinkedIn

YouTube Channel: The Deal Podcast

Joshua Wilson: Man, this is a life lesson that, that I'm learning is one is know your value, right? So you went from hourly to betting on yourself. You're like, okay, I'm gonna get more into, you know, m and a advisory and investment banking.

You took a risk of going, I know one plus one equals, two, when you're doing your, your hourly rate, you know, if butts in seat, you can bill and you can make that going to something where there's uncertainty if you don't bring home a deal. You don't eat right? So there's betting on yourself and knowing, knowing your value of what you could bring to the deal table there I think is really important.

But you also mentioned knowing your value in terms of your own organization. This company might be selling at a two X, right? But to you it might be worth a five x. So there's automatic value built into that. How do you know essentially what you're worth and what that company may be worth to you if you acquire that?

Jude: That's a great question. So. A lot of deal experience to understand it. Somebody just starting out at it, it's about deal comps. You know, you have to be able to go look at the different industries. What do different industries trade for? And then, you know, the different sizes of company within that industry.

So, let's say you find a manufacturing business you like manufacturing businesses on the small end might trade for two to three times. Ebitda. You get to a mid-market manufacturing business, it might be six to seven times ebitda, and you get to a mega manufacturing business, maybe it's north of 10 times ebitda.

And so once you understand the sector that you're in and then the comparable transactions within that sector, you can understand what things are worth. So for us. When we first started out, if we acquired a business for three times, it's probably because it was worth three times. Whenever we'd acquired enough businesses and bundled them together and really created something cohesive out of them, and we're a bigger fish, well now we trade at six or seven times.

Well, that's fantastic because if I go out and I buy. A company at three times that I can bolt into what we're already doing and make it a part of our organization, assuming we can keep that EBITDA alive, that, that those net earnings alive, those, we paid three times for 'em, but now they're worth six or seven times in our hands.

Uh, so that's the easiest version of it. You know, it's the arbitrage that instantly happens in the deal, assuming you can pull them into the fold and make them a part of your company. ​

Jude David Profile Photo

Managing Partner / JD / DCL / MBA

Jude David, JD, DCL, MBA

Jude made investment banking his primary focus after practicing for 12 years as a successful M&A attorney. From lower mid-market family-owned companies to multi-billion dollar corporate behemoths, Jude has advised sellers and buyers on over 200 transactions totaling billions in enterprise value.

Jude has leveraged his M&A experience to start a self-funded company in the building materials sector. Since its inception, the business has grown via acquisitions to over 400 employees across the USA.

Jude and his wife Ashley have six beautiful children and are very active in their community. Jude’s favorite pastime is taking the family to their fishing lodge on the beautiful Gulf Coast.