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Reinvigorating a school portrait business with Mark Hommerding, SchoolPictures.com
Gary Pageau of the Dead Pixels Society talked with Mark Hommerding, president of SchoolPictures.com in Ypsilanti, MI. In this interview, Hommerding talks about his long career in the volume photography business, including stints with Jolesch, Herff Jones, and Lifetouch, before taking over SchoolPictures.com. Since the takeover, the business has doubled, which has brought with it management challenges.
SchoolPictures.com is a Michigan-based school portrait company that provides high-quality photography services with the goal of generating money for schools and serving the academic community.
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
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