Alex Lieberman travels back in time to 1997. Well…sorta. Alex examines Amazon's very first shareholder letter and shares its biggest lessons for entrepreneurs. While it’s hard to imagine Amazon as a fresh young bookstore-only business, much of its vision and focus from 1997 helped turn it into the e-commerce giant it is today.
0:00 - Intro
0:50 - Blitzscaling done well
2:08 - Pioneering E-commerce
3:34 - Why market leadership matters
6:57 - Amazon’s culture
9:05 - Obsess over customers
11:24 - Employee culture
13:17 - Goals for 1998
14:25 - Recap
#amazon #entrepreneur #ecommerce
This video is sponsored by Finli. Get started at https://www.finli.com/foundersjournal
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