June 30, 2025

The secret business weapon

Spotify podcast player badge
Apple Podcasts podcast player badge
Amazon Music podcast player badge
Overcast podcast player badge
iHeartRadio podcast player badge
PocketCasts podcast player badge
RadioPublic podcast player badge
Castbox podcast player badge
Castro podcast player badge
PlayerFM podcast player badge
Spotify podcast player iconApple Podcasts podcast player iconAmazon Music podcast player iconOvercast podcast player iconiHeartRadio podcast player iconPocketCasts podcast player iconRadioPublic podcast player iconCastbox podcast player iconCastro podcast player iconPlayerFM podcast player icon

Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully.


In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue.


Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read Traction (which is the Bible of EOS dozens of times) and applied EOS to all of his portfolio companies.


By the end of this episode you’ll understand how EOS works, have tools to apply it to your business, and understand if it’s a framework you want to understand more deeply.


Links:

Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

EOS Tools: https://www.eosworldwide.com/eos-tools


Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices