How to Create Your Perfect Customer Persona

Episode 13: Alex Lieberman (@businessbarista) gives an update on his ghostwriting content agency business, Storyarb. Perhaps the biggest step in any business is hiring its first employee and Storyarb will have a new content strategist. The most important next step is onboarding – which is the stage that can set the standard for both the employee and company. Next, Alex shares some of the initial numbers of Storyarb to give you a clear picture of the progress he’s making.

Timestamps:

(01:30): The story behind Storyarb

(03:00): Numbers behind the business

(06:15): The biggest wins so far

(10:52): The biggest losses so far

(13:01): My top priorities at this stage

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Alex Lieberman (@businessbarista)

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