March 19, 2025

$12 billion startup caught spying

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Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants.


Here’s what to expect:


  1. Why Rippling is suing Deel for corporate espionage
  2. The timeline of events
  3. A lawyers analysis of the case
  4. 3 founder lessons from the saga

Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:15) Timeline of alleged espionage

(8:00) Impact on Rippling’s business

(9:30) Rippling’s honeypot

(11:30) Takeaways for entrepreneurs

(15:30) Conclusion

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

Episode Links:

• Parker Conrad’s tweet: https://x.com/parkerconrad/status/1901615179718406276

• ChatGPT with legal complaint: https://chatgpt.com/share/67da0154-8524-800a-89b5-af992530fec0


Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

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