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The Crazy Ones

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June 30, 2025

The secret business weapon

Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 peo...

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June 25, 2025

How to Find Your Zone of Genius

Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, supe...

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June 23, 2025

How to Get Your First 1,000 Users

Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m...

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June 18, 2025

13 Dangerous Psychological Biases

In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & ...

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June 16, 2025

How to Crush a Quarterly Offsite

On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting. V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks — Thanks to o...

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June 11, 2025

How to deal with imposter syndrome

Today I share my experiences with imposter syndrome and some techniques I use to cope with it. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb....

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June 9, 2025

How to Not F*ck Up Your Meetings

Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman has 7 important lessons to keep your meetings un...

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June 4, 2025

Early days building a decacorn

Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform. — Thanks to our presenting sponsor, Gusto. Head to...

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June 2, 2025

Focus, fresh eyes, and pet psychics

Alex does a Founder's Journal variety show, covering some of his favorite topics from the week: - Building one company vs. many - The power of channel partnerships - Pet psychics exist? - AI audio business idea - Great produc...

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May 28, 2025

I'm raising money

Alex talks about raising a preseed round for Distro & some takeaways from the process thus far. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb...

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The Crazy Ones

Founders, friends and fellow builders Alex Lieberman, Jesse Pujji and Sophia Amoruso know what it is to be a founder. The irrational confidence, relentless grind and creative ecstacy needed to build something. In this show, they dole out unfiltered opinions and advice on how to build businesses, and how the current state of the world helps or hurts founders.

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