Hourly billing isn't a growth model. It's a ceiling. And no matter how hard y'all work, you'll never outgrow it.
Dr. Jackie Meyer built her firm the way most CPAs do — billing by the hour, working more to earn more. Until she hit the wall every hourly biller eventually hits: income capped by capacity, no real way to scale, and a business that ran her instead of the other way around.
In this video she walks through the ROI Method of value pricing — the 5-step framework she used to cut her client list in half, grow revenue 3 to 5 times, get down to a 4-hour work week, and sell her firm for 7 figures.
Start with the measurable outcome — real, quantifiable results like $120K in tax savings. Run the CURB score, rating complexity, urgency, risk, and benefits each on a 1 to 4 scale. Average those scores, apply the percentage to the value, and you have a pricing anchor. Build a 3-tier offer around that outcome and you're done billing for time.
When you price on value, clients stop asking how long something takes. They start asking what it'll do for them. That's a different client relationship entirely.
If you're still on the hourly hamster wheel, this one is worth your time.
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