In this older Financial Clarity episode with Hannah Smolinski, we talked about how value pricing can apply well beyond accounting.
Hannah used creative agencies as a great example.
A logo may take a certain number of hours to create, but that logo could represent a company across its website, marketing, products, and customer experience for years.
A strong marketing campaign can create value that goes far beyond the number of hours spent building it.
That raises a much more useful pricing question:
What is the work worth to the client?
That is the same idea behind the ROI Method.
But the conversation also moved into something every business owner has to think about when changing how they price: client change management.
If your clients are used to paying you one way, moving to a value-based model requires more than simply sending a new fee schedule.
The client has to understand what is changing and why.
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Jackie Meyer, Dr Jackie Meyer, Financial Clarity podcast, Hannah Smolinski, value pricing, pricing strategy, ROI Method, creative agency, marketing agency, professional services, consulting, hourly billing, value based pricing, client communication, client change management, CPA, accounting, tax advisory, business growth, firm growth, advisory services, entrepreneurship, pricing model, client experience #short
