Y'all, this is one of my favorite things to ask a room full of people.
A million dollars cash right now, or a penny that doubles every day for 30 days. Which do you take?
Most people grab the million. After 30 days the penny is worth over five billion dollars.
But the math isn't even what I care about most here. What gets me is that compounding works the same way on everything else. Your habits, your relationships, how consistently you show up for your firm and the people in your life. Small things done repeatedly stack into something you genuinely cannot build any other way.
That's why Atomic Habits hit the way it did. Not because James Clear discovered something nobody had ever thought about. Because he put language to something people already sensed was true and finally gave them permission to start small.
At Wave I handed out real pennies. Watched people look at them like I had completely lost my mind. And that reaction was the whole thing. We're so trained to wait for the big break that we walk right past what's already sitting in front of us.
Find a penny. Put it somewhere you'll see it every day.
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