Some years ago I got the chance to interview a man who was open to how he uses online dating apps to manipulate women for sex. The processes he used are very disturbing and I'm sure I did not get all of what he was doing, but the parts I did get went on to explain how he was working and the parallel between this and marketing. I don't for one moment agree with his actions, but from a recent post, I felt the need to highlight the parallel whilst at the same time making women aware of how these guys are really working.

in this episode

• How predators operate on dating sites and apps
• The sales techniques they use
• The two online tools they use to snare women
• The parallel between them and online marketing

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