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July 13, 2022

How One Baseball Team Disrupted a Market and Found Their Brand

How One Baseball Team Disrupted a Market and Found Their Brand

In this episode, find out how Jesse Cole crafted a unique marketing strategy by staying true to his mantra of "Whatever's Normal, Do the Exact Opposite".  As the owner of Savannah Bananas, a baseball team in the Coastal Plain League, they currently have sold out every game for three straight seasons and have a waiting list in the thousands of tickets. Cole believes to be successful, you need to be passionate about creating attention, loving your customers more than your product and loving your employees more than your customers.

Connect with Jesse:

Website: https://findyouryellowtux.com/

Instagram: https://www.instagram.com/yellowtuxjesse/

LinkedIn: https://www.linkedin.com/in/yellowtuxjesse

Twitter: https://twitter.com/yellowtuxjesse

Facebook: https://www.facebook.com/YellowTuxJesse

Email: jesse@findyouryellowtux.com