Season 1

Sept. 8, 2023

Moon Sonder: The Making of a Brand

In this episode, we're joined by Karen Bonnici, an inspiring entrepreneur behind products like Super Blanky®, Super Towel®, and Dreamighty® by Moon Sonder™. Karen's journey embodies the fusion of passion and purpose, leading to patented creations that blend comfort, self-care, …

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July 24, 2023

Building an Impact Brand: The Blooming with Birdie Story

Join us on an exciting journey as we dive into the world of education, curiosity, and compassion with our special guest, Ashley Bird. In this episode, Ashley shares her unique experience growing up in a traditional educational model and how …

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July 10, 2023

Do you have Amazon Strategy for 2023?

In this episode, we have Amazon expert Michael Maher, owner and founder of Cartology as he shares his insightful journey in the world of e-commerce. Discover how his path led him to Amazon, realizing the untapped potential and knowledge gap …

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Feb. 1, 2023

Marketing E-Com Brands

In this episode, we deep dive into different strategies on ways to start a profitable Amazon business. Meet Jason Hsieh, CEO and Chief Visionary Officer at Seller Fuel, a unique eCommerce marketing agency where their mission is to empower brands …

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Dec. 14, 2022

Finding your True North in Personal Branding

In this episode, we have brand navigator expert Lauren Clemett to help you understand how the brain sees the brand. She also shares compelling stories and tips to get a clear direction on promoting your personal brand. You don't want …

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Oct. 18, 2022

Brand Based Marketing Plan for 2023

In this solo episode, Zahra shares valuable strategies on how to take your brand and integrate it into your marketing. Easy actionable steps to improve messaging and be proficient in your marketing.

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Sept. 29, 2022

Telling your Brand Story Through Video

In this episode, listen in as we explore how to approach video as a brand equity tool with founder and principle of one of the best media firms in Texas. Meet Adam Dusenbury and Elizabeth Reiser from White Cloud Media …

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Sept. 23, 2022

Creating Offers that are "on brand"

In this episode, our guest Leslie Chasnoff shares the importance of understanding your brand value in order to build brand loyalty and deliver the brand promise. As the San Antonio Market Director at Notley, she discusses on how to take …

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Aug. 17, 2022

The Launching of a Brand

So how much does your brand actually affect your launch? And what do you do if your launch doesn't go as planned? In this episode, our amazing guest Ken Westgaard is here to share his expertise on how to create …

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Aug. 10, 2022

How Successful Brands are Coping with Staffing

In this episode, we have invited Dax Moreno, an organization wizard to talk about how to find and acquire the right talent solutions for your company. As the Managing Director of Technology at Vaco, he stresses the importance of integrating …

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July 27, 2022

Brand Strategy in Under 20 Minutes

In this solo episode, host and Brand Author founder Zahra Cruzan shares simple actionable steps to help build and create your brand. She discusses the importance of brand value and presents simple tools so you can start working on your …

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July 19, 2022

Visionary Leadership

In this episode, listen in as host and Brand Author founder Zahra Cruzan discusses how important vision is to the branding process. She shares compelling case studies and strategies on making sure your brand vision translates into the experience. You …

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July 13, 2022

How One Baseball Team Disrupted a Market and Found Their Brand

In this episode, find out how Jesse Cole crafted a unique marketing strategy by staying true to his mantra of "Whatever's Normal, Do the Exact Opposite". As the owner of Savannah Bananas, a baseball team in the Coastal Plain League, …

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July 6, 2022

Building a Strong Franchise Brand

In this episode, listen in as our guest Sean Knox shares his magic formula on how to build a successful franchise business. As the COO of Urban Bricks, he crafted a brand standard with an emphasis on authentic hospitality and …

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June 28, 2022

Leading a Brand of Vision

In today’s episode, Amy House, CEO of Growin' Out Loud Darlin, talks about a holistic approach in leading a brand of vision — from the birthing of a company name and embodying your goals, to challenging limiting stories and implementing …

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June 22, 2022

Building an Amazon Brand

Amazon product sellers, this is a must-listen episode. In today's episode, I am talking with legendary Amazon marketing consultant, Amy Wees. She's going to be breaking down the fundamentals of marketing your products on Amazon and what is working RIGHT …

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May 18, 2022

The SOPs of Brand Experience

Yep, we're going there...we're going to be discussing that four-letter word in today's episode - SOPs. Love 'em or hate 'em as brand leaders if we want to deliver consistently and establish solid brand standards, SOPs are our only hope! …

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March 14, 2022

Branding Your Restaurant with TOAST

If you run a restaurant, you know how critical it is to stay front of mind with your customers. With so many options, it's easy to be forgotten if can't establish a relationship with your patrons. Join me today, as …

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