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Episodes

Marketing Brand Experience Brand Identity Brand Value Personal Brand

Finding your True North in Personal Branding

In this episode, we have brand navigator expert Lauren Clemett to help you understand how the brain sees the brand.  She also shares compelling stories and tips to get a clear direction on promoting your personal brand. You don't want to miss this episode! Check out her latest book, Finding Your Brand True North: How To Lead With Purpose, Direction And Meaning. https://www.amazon.com/Finding-Your-Brand-True-North-ebook/dp/B0B26MWXC6

Marketing Technology Systems For Entrepreneurs Business Tools

Selling a Brand

In this episode Co-Founder of SoStocked, Chelsea Cohen talking about her brand journey.  From launch to a very lucrative sale and joining Carbon 6, Chelsea shares all.

Marketing Brand Experience Business Process

Brand Based Marketing Plan for 2023

In this solo episode, Zahra shares valuable strategies on how to take your brand and integrate it into your marketing. Easy actionable steps to improve messaging and be proficient in your marketing.

Telling your Brand Story Through Video

In this episode, listen in as we explore how to approach video as a brand equity tool with founder and principle of one of the best media firms in Texas.  Meet Adam Dusenbury and Elizabeth Reiser from White Cloud Media Group as they share video content strategies for you to finally hit those ROI goals.  Are you ready to take your brand to the next level?

Brand Vision Brand Strategy Impact Brands Core Valued Core Values Informed Consumers

Creating Offers that are "on brand"

In this episode, our guest Leslie Chasnoff shares the importance of understanding your brand value in order to build  brand loyalty and deliver the brand promise. As the San Antonio Market Director at Notley, she discusses on how to take an organization's vision for its brand and develop programs that align and carry it to success. If you are a changemaker and want to create impact brands, you can get in touch with Leslie here -  leslie@notley.com

The Launching of a Brand

So how much does your brand actually affect your launch? And what do you do if your launch doesn't go as planned? In this episode, our amazing guest Ken Westgaard is here to share his expertise on how to create a successful launch by integrating your personal brand and where to go from a launch flop. So get ready to listen in as he discusses the strategies and challenges of having a successful personal brand. Join the waitlist, Launching By Choice starts this fall! https://kenwestgaard.com/lbc-waitlist/ The OMG I’m Launching Podcast: https://podcasts.apple.com/us/podcast/omg-im-launching/id1482166006

Technology Brand Experience Business Process Talent Solutions

How Successful Brands are Coping with Staffing

In this episode, we have invited Dax Moreno, an organization wizard to talk about how to find and acquire the right talent solutions for your company. As the Managing Director of Technology at Vaco, he stresses the importance of integrating new market conditions into your business models and shares powerful ways to empower employees.  If you are struggling to find or retain staffs, then this episode is for you.

Marketing Brand Experience Brand Vision Brand Strategy Brand Identity Brand Value

Brand Strategy in Under 20 Minutes

In this solo episode, host and Brand Author founder Zahra Cruzan shares simple actionable steps to help build and create your brand. She discusses the importance of brand value and presents simple tools so you can start working on your brand strategy today.

Marketing Brand Experience Brand Vision Leadership Brand Strategy Brand Identity

Visionary Leadership

In this episode, listen in as host and Brand Author founder Zahra Cruzan discusses how important vision is to the branding process. She shares compelling case studies and strategies on making sure your brand vision translates into the experience. You don't want to miss this episode! Connect with Zahra: Facebook:  https://www.facebook.com/brandauthor/ Instagram: https://www.instagram.com/brand.author/    LinkedIn: https://www.linkedin.com/in/zahracruzan

Marketing Brand Experience Customer Experience Marketing Strategy Market Disruption

How One Baseball Team Disrupted a Market and Found Their Brand

In this episode, find out how Jesse Cole crafted a unique marketing strategy by staying true to his mantra of "Whatever's Normal, Do the Exact Opposite".  As the owner of Savannah Bananas, a baseball team in the Coastal Plain League, they currently have sold out every game for three straight seasons and have a waiting list in the thousands of tickets. Cole believes to be successful, you need to be passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Connect with Jesse: Website: https://findyouryellowtux.com/ Instagram: https://www.instagram.com/yellowtuxjesse/ LinkedIn: https://www.linkedin.com/in/yellowtuxjesse Twitter: https://twitter.com/yellowtuxjesse Facebook: https://www.facebook.com/YellowTuxJesse Email: jesse@findyouryellowtux.com

Restaurant Food & Beverage Marketing Brand Experience Franchise Business

Building a Strong Franchise Brand

In this episode, listen in as our guest Sean Knox shares his magic formula on how to build a successful franchise business. As the COO of Urban Bricks, he crafted a brand standard with an emphasis on authentic hospitality and unique vibe. Sean also believes the importance of marketing by involving the local community which is a big hit with the franchise owners and loyal customers as well.

Marketing Brand Experience System Business Process Business Goals Coaching Brand Vision Leadership

Leading a Brand of Vision

In today’s episode, Amy House, CEO of Growin' Out Loud Darlin, talks about a holistic approach in leading a brand of vision — from the birthing of a company name and embodying your goals, to challenging limiting stories and implementing systems. She is a sassy loud darlin’ who has successfully coached entrepreneurs and executives in finding fulfillment in their businesses and lives. Don’t miss this episode, tune in now. Connect with Amy: Email: powerhouseamy@growinoutlouddarlin.com Facebook: https://www.facebook.com/GrowinOutLoudDarlin Instagram: https://www.instagram.com/growin_out_loud_darlin/ LinkedIn: https://www.linkedin.com/in/theamyhouse/ YouTube:  Growin' Out Loud Darlin' Or the He Said/ She Said in Business

Marketing Amazon Seller E-Commerce Business Online Store Customer Experience

Building an Amazon Brand

Amazon product sellers, this is a must-listen episode. In today's episode, I am talking with legendary Amazon marketing consultant, Amy Wees. She's going to be breaking down the fundamentals of marketing your products on Amazon and what is working RIGHT NOW. You don't want to miss Amy as she breaks down the five crucial pieces of any listing.  Connect with Amy: Facebook: https://www.facebook.com/amazingathome Instagram: https://www.instagram.com/amazingathome LinkedIn: https://www.linkedin.com/in/amy-wees-amazing-at-home/

SOP Productivity Productivity Software System Systems For Entrepreneurs Business Tools Business Process Automation

The SOPs of Brand Experience

Yep, we're going there...we're going to be discussing that four-letter word in today's episode - SOPs.  Love 'em or hate 'em as brand leaders if we want to deliver consistently and establish solid brand standards, SOPs are our only hope! Today we are talking with Alicia Lozano about how small business owners and even solopreneurs can start building their own brand standards.  From planning to tech, we are talking about it all.

Restaurant Food & Beverage Marketing Brand Experience

Branding Your Restaurant with TOAST

If you run a restaurant, you know how critical it is to stay front of mind with your customers. With so many options, it's easy to be forgotten if can't establish a relationship with your patrons. Join me today, as I talk with Emily Spickler on how TOAST technology can not only ensure you consistently hit brand experience standards but will automate much of the process for you.