Marketing Episodes

Marketing Brand Experience Amazon Seller E-Commerce Business Online Store Brand Value

Feliz Wean, the Making of a Brand

Join us as we host Carla Goncalves, the visionary behind Feliz Wean, a brand born out of her personal journey as a mother navigating the intricate challenges of weaning her second child. Confronted with the complexities of tantrums, ceaseless cries, and insistent demands for breastfeeding, Carla embarked on a resolute quest to discover effective solutions. She found a creative way to make weaning easier, which led to her brand's special breast binders and coverings for child-led weaning. Carla's message isn't just about breastfeeding; it's about helping moms make choices that work best for their unique journey with their child.

Marketing Brand Experience Customer Experience Leadership Brand Value

Becoming the Visionary of Your Brand

In this episode, we have invited Stephanie Scheller, The Impact Authority as she shares her unique journey of mastering human psychology over a decade. She started her first business from scratch, leaving her job within five months. With experience from 5000+ companies, her passion is helping small business owners make a profound impact. Stephanie's twist? She uses the violin to explore subconscious psychology, simplifying business growth strategies and impactful marketing. As a TEDx speaker and two-time best-selling author, she's an award-winning entrepreneur. Stephanie also founded Grow Disrupt, focusing on educating ADHD small business owners. Join us to learn from her wisdom and explore her Texas Hill Country inspiration and creative passions.

Marketing Customer Experience Brand Vision Leadership Brand Value

Telling a Brand Story Through Photography

In this episode, we explore Gabriel Garcia's inspiring journey from construction to photography. Raised in both San Antonio and South Carolina, his diverse background has shaped his unique creative perspective. After a decade in construction, Gabriel made a daring switch to photography, becoming a master of visual storytelling. He now leads Summit Creative Group, crafting content and brand strategies for businesses and individuals in the digital realm. Gabriel's dedication extends to fostering the creative community as the creative director of SA Creatives, uniting artists through events and support. Join us to discover how his story exemplifies the profound impact of creativity and community.

Marketing Brand Experience Brand Vision Brand Value Impact Brands Healthcare Industry

Branding in Medicine

In this episode, we chat with Michal Waechter, a seasoned healthcare pro with a decade of San Antonio experience. She's all about healthcare, from business growth to execution. Besides her career, Michal's deeply involved in non-profits and enjoys family time. She's also the founder of Waechter Consulting Group (WCG), launched in 2017, specializing in healthcare business development. WCG tailors plans for medical practices in San Antonio and beyond, helping them boost market presence and patient numbers. Their holistic approach includes strategic planning, program development, marketing, and more. Tune in to learn how WCG helps practices grow while doctors focus on patient care.

Marketing Brand Experience Brand Vision Brand Identity Brand Value Impact Brands

Building an Impact Brand: The Blooming with Birdie Story

Join us on an exciting journey as we dive into the world of education, curiosity, and compassion with our special guest, Ashley Bird. In this episode, Ashley shares her unique experience growing up in a traditional educational model and how it inspired her to explore the transformative power of Montessori education.  Discover how Ashley's passion for learning, her love for sci-fi, and her desire to make a positive impact led her to create a captivating children's TV show called "Blooming with Birdie."  Get ready to be inspired and gain insights into fostering curiosity, self-direction, and a deep connection with the world around us. Whether you're a parent, educator, or simply curious about innovative learning approaches, this podcast episode is a must-listen.

Marketing Brand Experience Brand Identity Brand Value Personal Brand

Finding your True North in Personal Branding

In this episode, we have brand navigator expert Lauren Clemett to help you understand how the brain sees the brand.  She also shares compelling stories and tips to get a clear direction on promoting your personal brand. You don't want to miss this episode! Check out her latest book, Finding Your Brand True North: How To Lead With Purpose, Direction And Meaning.

Marketing Technology Systems For Entrepreneurs Business Tools

Selling a Brand

In this episode Co-Founder of SoStocked, Chelsea Cohen talking about her brand journey.  From launch to a very lucrative sale and joining Carbon 6, Chelsea shares all.

Marketing Brand Experience Business Process

Brand Based Marketing Plan for 2023

In this solo episode, Zahra shares valuable strategies on how to take your brand and integrate it into your marketing. Easy actionable steps to improve messaging and be proficient in your marketing.

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Brand Strategy in Under 20 Minutes

In this solo episode, host and Brand Author founder Zahra Cruzan shares simple actionable steps to help build and create your brand. She discusses the importance of brand value and presents simple tools so you can start working on your brand strategy today.

Marketing Brand Experience Brand Vision Leadership Brand Strategy Brand Identity

Visionary Leadership

In this episode, listen in as host and Brand Author founder Zahra Cruzan discusses how important vision is to the branding process. She shares compelling case studies and strategies on making sure your brand vision translates into the experience. You don't want to miss this episode! Connect with Zahra: Facebook: Instagram:    LinkedIn:

Marketing Brand Experience Customer Experience Marketing Strategy Market Disruption

How One Baseball Team Disrupted a Market and Found Their Brand

In this episode, find out how Jesse Cole crafted a unique marketing strategy by staying true to his mantra of "Whatever's Normal, Do the Exact Opposite".  As the owner of Savannah Bananas, a baseball team in the Coastal Plain League, they currently have sold out every game for three straight seasons and have a waiting list in the thousands of tickets. Cole believes to be successful, you need to be passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Connect with Jesse: Website: Instagram: LinkedIn: Twitter: Facebook: Email:

Restaurant Food & Beverage Marketing Brand Experience Franchise Business

Building a Strong Franchise Brand

In this episode, listen in as our guest Sean Knox shares his magic formula on how to build a successful franchise business. As the COO of Urban Bricks, he crafted a brand standard with an emphasis on authentic hospitality and unique vibe. Sean also believes the importance of marketing by involving the local community which is a big hit with the franchise owners and loyal customers as well.

Marketing Brand Experience System Business Process Business Goals Coaching Brand Vision Leadership

Leading a Brand of Vision

In today’s episode, Amy House, CEO of Growin' Out Loud Darlin, talks about a holistic approach in leading a brand of vision — from the birthing of a company name and embodying your goals, to challenging limiting stories and implementing systems. She is a sassy loud darlin’ who has successfully coached entrepreneurs and executives in finding fulfillment in their businesses and lives. Don’t miss this episode, tune in now. Connect with Amy: Email: Facebook: Instagram: LinkedIn: YouTube:  Growin' Out Loud Darlin' Or the He Said/ She Said in Business

Marketing Amazon Seller E-Commerce Business Online Store Customer Experience

Building an Amazon Brand

Amazon product sellers, this is a must-listen episode. In today's episode, I am talking with legendary Amazon marketing consultant, Amy Wees. She's going to be breaking down the fundamentals of marketing your products on Amazon and what is working RIGHT NOW. You don't want to miss Amy as she breaks down the five crucial pieces of any listing.  Connect with Amy: Facebook: Instagram: LinkedIn:

Restaurant Food & Beverage Marketing Brand Experience

Branding Your Restaurant with TOAST

If you run a restaurant, you know how critical it is to stay front of mind with your customers. With so many options, it's easy to be forgotten if can't establish a relationship with your patrons. Join me today, as I talk with Emily Spickler on how TOAST technology can not only ensure you consistently hit brand experience standards but will automate much of the process for you.