Informed Consumers Episodes

Sept. 8, 2023

Moon Sonder: The Making of a Brand

In this episode, we're joined by Karen Bonnici, an inspiring entrepreneur behind products like Super Blanky®, Super Towel®, and Dreamighty® by Moon Sonder™. Karen's journey embodies the fusion of passion and purpose, leading to patented creations that blend comfort, self-care, …

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Sept. 23, 2022

Creating Offers that are "on brand"

In this episode, our guest Leslie Chasnoff shares the importance of understanding your brand value in order to build brand loyalty and deliver the brand promise. As the San Antonio Market Director at Notley, she discusses on how to take …

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