Ratings bonanza! The NFL and Taylor Swift paid off handsomely for NBC. She has loaned Sophie Turner her New York City apartment.

0:02 Hi, and Welcome to Taylor Swift Today a short roundup of all the headlines around Taylor's music, tours, movies, and life. The intertwining of two of the biggest forces in American pop culture, the NFL and Taylor Swift, paid off handsomely for NBC on Sunday Night. The network's Sunday Night football telecast scored its biggest audience of the season, averaging twenty seven million viewers across all platforms, according to Nielsen and Adobe Analytics. A spike in women viewers, possibly driven by Swift's presence at the game between Kansas City and the Jets, helped drive the increases. Per NBC. Viewing among girls twelve to seventeen grew fifty three percent Sunday over the first three broadcasts this season. Women eighteen to twenty four up twenty four percent, and women over thirty five up thirty four percent also tuned in at higher levels than earlier in the season. Swift has been linked to Cheers tight end Travis Kelcey attended a Kansas City game for the second week in a row. NBC's cameras repeatedly found Swift in a box in MetLife Stadium in New Jersey as she took in the contest with fellow stars Blake Lively and Ryan Reynolds. The NBC telecast averaged twenty five point one to five million viewers, a twenty one percent improvement compared with the same week last year, but TV only audience was NBC's best of the season, with the cross platform viewership fell a little shy of the season's opener twenty seven point five million viewers. Taylor Swift is helping out her pal Et has learned that she has

1:36 loaned Sophie Turner her New York City apartment amid the actress divorce from Joe Jonas. Page six, who was first to report Swift's kind gesture, noted that Turner and Jonas's daughters are staying at the Singer's Traybecker Pad with their mum. The news comes after Swift, who briefly dated Jonas in two thousand and nine, and Turner, was spotted hanging out together in New York City on several occasions amid the outings. Source told E that the two women have always liked and respected each other. They are fans of each other and have been friends for a while. A source said, Sophie doesn't care that Taylor dated Joe. It was so long ago. When in the past, Taylor has had a good time which is with Sophie and they enjoyed some fun girl time together recently. In New York, Turner's updating living situation comes amid her complicated custody battle with the Jonas Brothers. Ex Jonas filed for divorce from Turner earlier this month, and the Game of Throne star responded by filling a petition in a New York court to ask for the immediate return of their two daughters to the United Kingdom. Shortly thereafter, Turner and Jonas agreed to temporarily keep their kids in New York as they work out the details of their divorce. Patrick Mahomes has nothing but praise for Taylor after meeting the Pop singer at teammate Travis Colcey's private post game party last week. Yeah, I met her. She's really cool and good people. He said. I'm going to let them have their privacy and just keep it moving more Taylor's today. In Just a Moment, Taylor once claimed that no guy had ever gone out of his way to try

3:07 to get her attention until Travis Kelsey came along. In a resurface to twenty twelve interview with Extra, Taylor joke that she expected the bare minimum from men after years of letdown. Nobody does anything crazy to get my attention. As far as guys, she said, like, I can't remember, so he guess there hasn't been anything which is good, so it's easier. The bar is set really low for anyone I date in the future to come in and be like a great guy. She continued, I'll be like, oh, you exist. This is so crazy. At that time, Taylor had dated several Hollywood stars, including Joe Jonas, John Mayer, and Jake Gillenholl. Every time it seems like Taylor has reached the absolute peak of fame, she somehow manages to climb to yet more unprecedented heights. This from theav club dot Com. The hysteria around her date with Kansas City chiefs Ted end Travis Kelsey demonstrates how intense tea fever has become and just how eager brands are to capitalize on the phenomenon. Case in point, ketchup and seemingly Ranch. This turn of phrase originated on the evening that Swift attended the Chiefs game when the fan accounts at t swift eras tour reposted a photo to x of Taylor in her box with a siren emoji and the caption Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch. The sweet silly observation is an example of how obsessive and detail oriented Swifties are, who but a true fan would care enough to note what condiments their idol is enjoying In days of old. Ketchup and seemingly Ranch is the kind of funny, odd wording that would enjoy modest

4:41 attention within the niche of a fandom. But for Taylor Swift, there is no niche fandom anymore. Her popularity has reached near universality, such that a minor meme can spin off into a full life of its own, and pandering to Swifties pays off. There's the monster pre sale figures for her concert film, or the big ratings us for Sunday Night Football, or the overall staggering economic impact of the eras to it. Capitalism is booming, and brands are eager to cash in whenever they can, even on random chronically online memes. That's how you get the Empire State Building to light up red and white for Ketchup and Seemingly Ranch, or the Chucky television show riffing on Ketchup and Seemingly Ranch, or heines literally releasing a limited edition source of Ketchup and Seemingly Ranch and then you have it. Please follow us on Spotify, iTunes, Google podcasts, YouTube, or your favorite app of choice. And if you like the shows, hit those five stars on Apple. It really helps us out.

5:36 I'm Mark Francis my thanks to John McDermott. This is Taylor Swift today