Ratings bonanza! The NFL and Taylor Swift paid off handsomely for NBC. She has loaned Sophie Turner her New York City apartment.

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Hi, and Welcome to Taylor Swift
Today a short roundup of all the headlines

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around Taylor's music, tours, movies, and life. The intertwining of two

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of the biggest forces in American pop
culture, the NFL and Taylor Swift,

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paid off handsomely for NBC on Sunday
Night. The network's Sunday Night football telecast

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scored its biggest audience of the season, averaging twenty seven million viewers across all

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platforms, according to Nielsen and Adobe
Analytics. A spike in women viewers,

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possibly driven by Swift's presence at the
game between Kansas City and the Jets,

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helped drive the increases. Per NBC. Viewing among girls twelve to seventeen grew

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fifty three percent Sunday over the first
three broadcasts this season. Women eighteen to

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twenty four up twenty four percent,
and women over thirty five up thirty four

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percent also tuned in at higher levels
than earlier in the season. Swift has

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been linked to Cheers tight end Travis
Kelcey attended a Kansas City game for the

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second week in a row. NBC's
cameras repeatedly found Swift in a box in

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MetLife Stadium in New Jersey as she
took in the contest with fellow stars Blake

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Lively and Ryan Reynolds. The NBC
telecast averaged twenty five point one to five

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million viewers, a twenty one percent
improvement compared with the same week last year,

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but TV only audience was NBC's best
of the season, with the cross

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platform viewership fell a little shy of
the season's opener twenty seven point five million

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viewers. Taylor Swift is helping out
her pal Et has learned that she has

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loaned Sophie Turner her New York City
apartment amid the actress divorce from Joe Jonas.

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Page six, who was first to
report Swift's kind gesture, noted that

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Turner and Jonas's daughters are staying at
the Singer's Traybecker Pad with their mum.

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The news comes after Swift, who
briefly dated Jonas in two thousand and nine,

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and Turner, was spotted hanging out
together in New York City on several

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occasions amid the outings. Source told
E that the two women have always liked

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and respected each other. They are
fans of each other and have been friends

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for a while. A source said, Sophie doesn't care that Taylor dated Joe.

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It was so long ago. When
in the past, Taylor has had

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a good time which is with Sophie
and they enjoyed some fun girl time together

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recently. In New York, Turner's
updating living situation comes amid her complicated custody

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battle with the Jonas Brothers. Ex
Jonas filed for divorce from Turner earlier this

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month, and the Game of Throne
star responded by filling a petition in a

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New York court to ask for the
immediate return of their two daughters to the

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United Kingdom. Shortly thereafter, Turner
and Jonas agreed to temporarily keep their kids

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in New York as they work out
the details of their divorce. Patrick Mahomes

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has nothing but praise for Taylor after
meeting the Pop singer at teammate Travis Colcey's

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private post game party last week.
Yeah, I met her. She's really

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cool and good people. He said. I'm going to let them have their

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privacy and just keep it moving more
Taylor's today. In Just a Moment,

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Taylor once claimed that no guy had
ever gone out of his way to try

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to get her attention until Travis Kelsey
came along. In a resurface to twenty

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twelve interview with Extra, Taylor joke
that she expected the bare minimum from men

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after years of letdown. Nobody does
anything crazy to get my attention. As

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far as guys, she said,
like, I can't remember, so he

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guess there hasn't been anything which is
good, so it's easier. The bar

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is set really low for anyone I
date in the future to come in and

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be like a great guy. She
continued, I'll be like, oh,

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you exist. This is so crazy. At that time, Taylor had dated

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several Hollywood stars, including Joe Jonas, John Mayer, and Jake Gillenholl.

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Every time it seems like Taylor has
reached the absolute peak of fame, she

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somehow manages to climb to yet more
unprecedented heights. This from theav club dot

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Com. The hysteria around her date
with Kansas City chiefs Ted end Travis Kelsey

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demonstrates how intense tea fever has become
and just how eager brands are to capitalize

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on the phenomenon. Case in point, ketchup and seemingly Ranch. This turn

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of phrase originated on the evening that
Swift attended the Chiefs game when the fan

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accounts at t swift eras tour reposted
a photo to x of Taylor in her

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box with a siren emoji and the
caption Taylor Swift was eating a piece of

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chicken with ketchup and seemingly ranch.
The sweet silly observation is an example of

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how obsessive and detail oriented Swifties are, who but a true fan would care

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enough to note what condiments their idol
is enjoying In days of old. Ketchup

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and seemingly Ranch is the kind of
funny, odd wording that would enjoy modest

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attention within the niche of a fandom. But for Taylor Swift, there is

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no niche fandom anymore. Her popularity
has reached near universality, such that a

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minor meme can spin off into a
full life of its own, and pandering

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to Swifties pays off. There's the
monster pre sale figures for her concert film,

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or the big ratings us for Sunday
Night Football, or the overall staggering

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economic impact of the eras to it. Capitalism is booming, and brands are

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eager to cash in whenever they can, even on random chronically online memes.

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That's how you get the Empire State
Building to light up red and white for

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Ketchup and Seemingly Ranch, or the
Chucky television show riffing on Ketchup and Seemingly

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Ranch, or heines literally releasing a
limited edition source of Ketchup and Seemingly Ranch

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and then you have it. Please
follow us on Spotify, iTunes, Google

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podcasts, YouTube, or your favorite
app of choice. And if you like

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the shows, hit those five stars
on Apple. It really helps us out.

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I'm Mark Francis my thanks to John
McDermott. This is Taylor Swift today