Tracking pixels let ad platforms recognize your website visitors, so you can build audiences and retarget engaged listeners with ads. Podpage supports pixels from Facebook, LinkedIn, X/Twitter, and Reddit — you just paste in an ID, no coding required.
Available on the Pro plan and above.
How to add a tracking pixel
- In your dashboard, go to Settings → Integrations.
- Find the platform's card and click Connect.
- Paste your pixel or tag ID into the field (see below for where to find it) and click Save.
You can also enter all four IDs at once on the Tracking Pixels tab of Settings → Track Analytics.
Where to find each ID
- Facebook Pixel ID — from your Facebook Events Manager.
- LinkedIn Insight Tag ID — copy the
_linkedin_partner_idnumber from your LinkedIn Insight Tag. - X (Twitter) Universal Tag ID — copy the ID from the
twq("init","_______")line of your universal website tag. - Reddit Pixel ID — in the Reddit Ads Events Manager, choose Set Up Reddit Pixel → Install on Website and look for the Pixel ID.
Once saved, Podpage adds the pixel code to every page of your website automatically.
Tip: Pixels track visitors from the moment you save — they can't report on traffic from before they were installed, so set them up before you launch an ad campaign.