Entrepreneur & Partner, Sensus

Michael Williams is a bit of a propeller head when it comes to marketing. A graduate of Seneca College School of Marketing and e-Business, Michael has spent several years mastering his skills in Business Development, e-marketing, Search Engine Optimization (SEO), eCommerce, process automation, and business management.

Many organizations have transformed the way they do business by implementing Michael’s talent. He incorporates traditional and new marketing methods with great technology to help streamline marketing departments and generate new business.

Michael has worked with some of Canada’s top brands.

Michael is a Partner, and Director of Marketing & Emerging Markets at SENSUS Communication Solutions, a market leader in communication products for businesses across Canada where he is responsible for growing SENSUS into new markets, discovering new products, and selling via new sales channels. Michael is a key member of the SENSUS Executive Team, Partner, and Board Member, bringing his talent, and ideas to life through organizational leadership.

Michael is also the Co-founder of Siphon Strategy Inc. - A different kind of agency known in the industry as the "anti-agency". Siphon helps companies through amazing digital transformations that help them grow.

Michael was also a Co-founder of FreshWagon - A technology startup that connects local food vendors & restaurant supply companies with local customers. FreshWagon was sold to a packaged goods company after an aggressive 8-month growth exit strategy.

Michael is a guest speaker and lecturer at the University of Toronto and Seneca College on the topics of emarketing strategies, sales automation, personal selling and emerging technology in marketing.

In addition to working hard, Michael is a 'Champion' for the Great Cycle Challenge Canada benefiting SickKids Foundation. Michael leads a team of awesome people that raise a ton of money through creative events, partnerships, and many km's of riding.

Specialities: emarketing, PPC, SEO, SEM, Social Media Optimization, Sales, Lead Management, Lead Generation, Sales Automation, online marketing, email marketing, campaign management, lead nurturing, business development, tradeshow organization, marketing collateral, CRM, Sugar, business automation/workflows, process automation, inside sales management, marketplace selling (Amazon FBA)