June 12, 2013

2013: Growing Globalization of Podcasts

2013: Growing Globalization of Podcasts

Early podcaster Rob Greenlee hosts this weekly program about his personal journey through a transforming and evolving digital life. He also explores areas around his interests in technology, environment, urban farming,

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Tuesday, June 11th, 2013.

This episode is focused on the growing globalization of podcasts and what that means for podcasting’s future. As you can see, I stay focused on my passion and that is the medium of “Podcasting” for another week.

Interview guest is Karin Hoegh, Podcast Consultant at Podconsult.dk from Copenhagen, Denmark.

The below ranking chart gives a glimpse into the future of podcasts and maybe all on-demand media consumption over the next 5-10 years.

Here is a Top 10 Ranked List of the Most Spoken Languages around the World:

  1. Mandarin – 1 Billion + (Chinese)
  2. English – 508 Million + (New Zealand, U.S., Australia, England, Zimbabwe, Caribbean, Hong Kong, South Africa, Canada and more)
  3. Hindustani – 500 Million + (India)
  4. Spanish – 400 Million + (Spain, Mexico, Cuba and most South and Central American countries)
  5. Russian – 300 Million (Russia, Belarus, Kazakhstan, US to name a few)
  6. Arabic – 250 Million + (Saudi Arabia, Kuwait, Iraq, Syria, Jordan, Lebanon, and Egypt)
  7. Bengali – 215 Million – (Bangladesh mostly, but many other countries have these speakers)
  8. Portuguese – 200 Million – (Brazil, Macau, Angola, Venezuela, and Mozambique)
  9. Malay-Indonesian – 175 Million – (Malaysia and Indonesia)1
  10. French – 135 Million – (France, Belgium, Canada, Rwanda, Cameroon, and Haiti)

Here is a download referrer ranked list by country breakout of the top countries consuming podcasts over the past few months. This data is from the largest podcast hosting provider in the world – Libsyn.

  1. United States
  2. United Kingdom
  3. Canada
  4. China
  5. Australia
  6. Japan
  7. Korea, Republic of
  8. Germany
  9. Spain
  10. Mexico
  11. France
  12. Sweden
  13. Russian Federation
  14. Singapore
  15. Brazil
  16. Saudi Arabia
  17. Italy
  18. Netherlands
  19. Thailand
  20. India

China has broken into the top 5.

The other languages represented in the above Top 20 country download referrer list, that are not included in the Top 10 Most Spoken Languages are Japanese, Korean, German, Swedish, Italian, Thai, and Dutch. The current largest languages not represented in the Top 20 country list are Malay-Indonesian and Bengali.

Links:

http://www.vloggerfair.com

http://thebuglepodcast.com

Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee . Leave some of your thoughts here in the comments and I will respond to them in next week episode.

WEBVTT

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Welcome to episode four of My Digital Life for June eleventh,

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twenty thirteen. I'm Rob Greenley and thank you for downloading

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or just clicking play to listen to this podcast from

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all over the world. I can be reached at Rob

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at Rob Greenley dot com or on Twitter at Rob Greenley.

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The show can be found in iTunes and Windows Phone

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podcast Area, Stitcher, and SoundCloud. Those are the last two.

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There are new additions to the distribution of the show.

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I also manage the podcast on Windows Phone, So if

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you have a podcast you would like to submit it

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to me and I can add it to the Windows

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Phone podcast directory. Just send it to podcasts at Microsoft

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dot com. Well, I want to share my digital highlights

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of the week here. I attended the cris Perillo Vlogger

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Fair this past Saturday. It's about five minutes away from

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my house. It's extremely convenient, and I've known Chris for many,

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many years, but it was really cool that it was

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so close to have a kind of like a YouTube,

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kind of digital media kind of kind of fair and

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event so close to my house. It's so unusual to

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see that. I usually I have to travel to Austin,

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or La or Las Vegas in order to get access

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to show a show an event like this. So it

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was great. It was a lot of fun. It was

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actually sold out. Chris sold about thirteen hundred tickets. Now,

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a lot of people that were there were to see

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the YouTube celebrities. There were certainly a lot of teen

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girls at the event to see those popular YouTube celebrities.

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I certainly wasn't a geek event. It was really all

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about personalities and content, which I thought was really really fascinating.

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I typically go to more geek type of events, and

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this was an interesting change, and I think it's a

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little bit of a sign of the times of what's

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happening with media online. It's going a little bit more

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towards just being focused on content and personalities and less

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about the tech technology of making it all happen. The

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other big thing that happened this week is that another

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comedy podcaster hits the big time. I don't know if

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everyone listening to this knew this or not, but the

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new host of the Daily Show is a longtime podcaster.

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He has a podcast called The Bugle. It's John Oliver

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and he's a He's a typical kind of correspondent with

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John Stewart on the show, and as of Monday, he

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takes over the hosting gig for three months from John Stewart.

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So another podcaster hits the big time. So if you

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wanted to go listen to John's podcast, it's at The Bugle,

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so go check out. It's actually a British comedy. His

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co host is in London and he's in New York

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and they call each other each week and talk about

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the news of the world and it's it's very well

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done and it's a it's a really popular show, so

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definitely go check it out The Bugle. The show show

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topic of the week that I'm going to cover this

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week is the growing globalization of podcasts and what that

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means for the future of podcasting. I'm going to share

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my thoughts, but I'm also going to have Karen Hogue,

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a longtime podcast consultant at podcastconsult dot Dk from Copenhagen, Denmark,

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on the show with me, and she's going to give

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me her real world experience from Europe. She has been

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a very active kind of representative of podcasting in Denmark

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and in the area of Europe and as a very

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early early podcaster.

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And it's interesting to see if we can in such

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a big country as China and also Japan and Korea,

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the very big country countries, and they're all mobile, as

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you say, so there is a big, big, consumer based

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so competition there for all you Americans who think that

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you are the only people in the world. And I

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know I hear American to find out when they check

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the stats. Oh, I have listeners in Switzerland and Sweden

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and Korea and Australia, and you know, yes you do

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because we all understand English. It's for me, it's my

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second language. I don't speak it. I speak it as

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good as you know. We learn in school. So in

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i'd say in any country in Europe, they would be

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able to understand English.

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That conversation is coming up a little bit later in

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the show, and it's about about eighteen minutes long. Well,

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let's dive into the topic of the week, the growing

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globalization of podcasting and what that means for podcasting's future.

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I wrote a blog post on my website at Rob

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Greenley dot com. I don't know that it will be

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up quite when this recording goes live, but it will

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be posted this week, so you can definitely go check

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that out. The summary of the article really gets down

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to some key areas, and I wanted to focus on

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the growing global future of podcasts. So what's happening is

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there's been some missing areas of focus in the podcasting space.

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A huge one, I believe is the international aspect of podcasting.

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I know a lot of podcasters have had a lot

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of listeners in Europe and Asia, but I don't believe

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that a lot of the early podcasters or even the

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podcasters have given really much thought to the international aspect

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of what they do and what that future might look like.

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Based on how we as American podcasters produce our content.

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Shows that are being produced now in the podcast medium,

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at least coming out of North America are very US centric,

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and it's really kind of understandable that that happened that way,

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as most of the audience and the content is being

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consumed in North America, but in greater numbers that is

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starting to check. But what's really fascing about is if

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you talk to podcasters outside of the US, they are

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generally kind of polite about it, but most will tell

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you that they feel like that the podcasts coming out

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of the US are a little bit too American centric

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talking about you know, kind of you know, American holidays,

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American politics, American news, and that podcasters are going to

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be successful globally will need to be a little bit

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more kind of aware of what's going on around the world,

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and then also maybe just create their shows a little

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bit more generically and not spend time talking about local,

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country specific kind of activities that are happening in those

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local areas. But there is a large number of podcasters

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that will find success in creating shows that we'll just

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cater to to that country or as I'm going to

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go into in greater depth here, focus on local languages,

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which is I think I think if you look into

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the future, I believe that language is going to be

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more important than topic. Though topic is it tends to

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be kind of local specific or culturally kind of relevant

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to the audience. But the whole aspect of language is huge,

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as most of the content that's being produced now tends

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to be in English, tends to be targeted towards cultures

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that are more favorable to the English language. Right, So

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there's many countries around the world that are dominant English speakers,

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but there's also many countries around the world that have

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English speakers, but they have a big population of people

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that the local languages is the primary method of communication

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in that language and that culture. So I think over time,

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what we're going to see is that that languages are

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going to start to dominate the success and the consumption

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of podcasts. If you were to ask me what are

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the largest and most common languages on the planet, you

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would probably say Spanish, Chinese or Mandarin and the English language.

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Though those are important languages on a global basis, the

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whole language spectrum is much broader than that. The answer

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to this question and this issue that I'm raising here

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will help us get a glimpse I believe into the

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future of podcasts and maybe we're all on demand media

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consumption is going over the next five to ten years,

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and how important language is to the growth of online

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digital media. I want to run through a list of

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the top ten rank most spoken languages in the world.

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So if you look at the number one languages, Mandarin,

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which is basically Chinese over one billion, and number two

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is the English language, which is about is about over

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five hundred and eight million. The Hindu language is over

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five hundred million, Spanish is over four hundred million, Russian

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over three hundred million. Number six is the Arabic language

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with two hundred and fifty million. Number seven is the

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Bengali language with two hundred and fifteen million, and number

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eight is Portuguese with two hundred million. Number nine is

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melae in the Indonesian language with one hundred and seventy

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five million, and number ten is the French language with

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a one hundred and thirty five million. So over the

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last few years, podcasting has been fairly dominated by English

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language content coming from the US and England, Canada and Australia,

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but with the growth of Europe and Asia, that dominance

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is really starting to change. The recent stats that we're

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starting to see come out as kind of like referring

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to that's by country, are breaking out into a little

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bit different mixed than what we've seen in the past.

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The top countries consuming podcasts over the past few months.

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The data and the ranking chart that I'm going to

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read you is from the largest podcast hosting provider in

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the world, and it's lipsyn at lbsyn dot com. They

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are actually owned now by a Chinese company of all things.

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So it's a little tidbit that will become a common

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thread throughout the rest of the show, but most people

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listening this would know that the number one country for

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podcasts is the United States. Number two is the United Kingdom,

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number three is Canada, and number four now is China.

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Number five is Australia, Number six is Japan, number seven

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is Korea, number eight is Germany and number nine is Spain.

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Number ten is Mexico, number eleven is France, twelve is Sweden,

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thirteenth is the Russian Federi Federation and number fourteen is Singapore,

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and fifteen is Brazil. Number sixteen is Saudi Arabia, Number

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seventeen is of Italian and number eighteen is the Netherlands.

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Number nineteen is Thailand and number twenty is India's another

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huge country in the world. China is clearly the common

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thread that we're starting to see here. It has now

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broken into the top five, and Lipsen has, like I

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said earlier, has an association with China as it's now

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owned by a Chinese company, which I think is really

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kind of ironic as you're starting to see the trends

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start to move this direction. The other aspect of this

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is that the other languages are represented in this top

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twenty list that are not part of the top ten

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most spoken languages are Japanese, Korean, German, Swedish, the Italian language, Thai,

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and Dutch. So those are smaller languages that are pretty

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significant in the podcast area, that are not kind of

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huge languages on a global basis, but they are very

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important to podcasting. The current largest languages that are not

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represented in the top twenty country list is Malay in

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the Indonesian language and Bengali, which are not significant players

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in the podcasting space today. And it could just be

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because of online access and they're not as strong and

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I'm getting online on the web and the internet either.

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This tells me that the largest languages are already having

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a big, big, significant impact on podcasting and is only

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going to grow over over time as more smart more

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smartphones and good wireless data access grows, you know, around

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the world. Because most of the top twenty here is

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represented in the top ten most spoken languages on the planet,

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there's a total of about seventeen language is here if

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you total them all up, the top ten plus the

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seven that I just mentioned here, so there's about seventeen

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languages that are important to podcasts today and they cover

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pretty much every continent on the planet. So you're starting

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to see those seventeen languages being really really important for

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aggregators podcasts aggregators on a global basis to support each

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of the people within those countries around the world will

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be able to get easy access and to be able

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to consume the podcasts that are being created either inside

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those countries or in other countries around the world. As

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you're starting to see, you know, many of the countries

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around the world become more global in their their languages

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spoken inside those countries, getting access to media that will

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fulfill that that desire and that need is going to

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become more important to help them find content that fits

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with their their particular needs. The world of podcasting has

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really been centered around, you know, American focused content. I

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think that the rest of the world is starting to

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really catch up. The trend is really clear that within

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a few short ears, China will be the largest consuming

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audience for podcasts. The actual numbers are already starting to

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show that this is starting to happen. There's also been

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some other recent data that's come out that's showing that

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China has a significant kind of propensity to consume online

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content more so than even in the US. The mobile

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adoption is also significantly more in the time spent in

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the internet and mobile is even more so than in

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the USA. So those are the trends that I think

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are that are actually driving this. Also, many of the

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state run kind of radio networks in many of the

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countries started back in two thousand and five, back in

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the early days of podcasting, and there was a little

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bit of a scale down of that, but I believe

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that we're starting to see that starting to scale back

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up again, and it's being driven really by OEM's phone

241
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manufacturers and iOS and Android and Windows phone and starting

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to expand and grow in those countries around the world.

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And I think it's going to be really important for

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podcasters to be more sensitive to the needs of international

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listeners because more and more podcasts are going to become

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a worldwide medium now. Podcasters have been pursuing distribution internationally

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for a long time. I believe that it's going to

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be important to non English speaking and non US centric

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topics in your program. So let's move on and do

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our conversation with Karen Hoague as she's going to expand

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on the whole topic of the globalization of podcasting. So

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let's play the conversation with Karen. She is a podcast

253
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consultant at podcasts dot Dk out of Denmark, and she's

254
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well known in the podcaster community, and she's going to

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share her thoughts on the growing importance of podcasts outside

256
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of North America. And we're also going to discuss the

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data that I've somewhat shared here at greater depth from

258
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her perspective, and also talk about how podcasts, how podcasters

259
00:16:20.600 --> 00:16:24.440
here in the US need to be able to reach

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a global audience and not offend that audience. So let's

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go ahead and play that interview now. Karen, Welcome to

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my digital life. Thanks for joining me.

263
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Thank you, Rob.

264
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Karen is a consultant at podconsult at podconsult dot Dk

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and she's based out of Denmark and I appreciate you

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joining me. Where in Denmark are you located, Karen, I'm

267
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just curious.

268
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I'm in Copenhagen.

269
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I have my office here, I have my sound studio

270
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in a part of Copenhagen called Fredericksburg. I'm a very

271
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beautiful part of Copenhagen, so that's where I hang out

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during the day.

273
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Okay, Well, we go way back back to the early

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days of podcasting. I think we first met at the

275
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very first podcast Expo in Ontario, California, back in two

276
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thousand and five or so. That was a very exciting time,

277
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wasn't it.

278
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It was.

279
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I mean, everybody was there and it was so much fun.

280
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I did my final thesis at the university about podcasting.

281
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I actually did my exam about podcasting. So I did interviews,

282
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I did empirics studies. I talked to a lot of

283
00:17:31.319 --> 00:17:35.839
interesting people, some of the first movers in podcasting. Do

284
00:17:35.839 --> 00:17:37.839
you remember Michael Gohagen.

285
00:17:38.200 --> 00:17:41.599
I do remember Michael Godegan, and he's not involved in

286
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podcasting anymore. Poor guys.

287
00:17:43.480 --> 00:17:48.440
When Alan Honken, the guy who had podcast dot com

288
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the domain, remember, he's still doing something with podcasting and

289
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audio definitely. So I did these talks with the first

290
00:17:57.920 --> 00:18:01.359
movers of podcasting, and then I did a report I

291
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think actually it was the first academic report about podcasting time.

292
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So yeah, early days.

293
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Yeah, and it seems like we're kind of coming back

294
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into a time when podcasting is kind of coming into

295
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its own. I've seen this before. I seen I've seen

296
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this pattern happen before with streaming media back in the

297
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back in the early days of streaming were it was

298
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hot and everybody was all hot and bothered about it,

299
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and the media was all hype. And then there was

300
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this lull part for a few years through the dot

301
00:18:30.400 --> 00:18:34.240
com collapse, and it came charging back, you know, after

302
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we came out of the dot com collapse, and and

303
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and streaming is all the rage again now. So so

304
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I think the same pattern is happening in the podcasts.

305
00:18:43.240 --> 00:18:46.759
Now, absolutely, and a lot of people, you know, people

306
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who have moved into the new shiny objects of social

307
00:18:51.720 --> 00:18:54.160
media looking at me and said, what what she still

308
00:18:54.160 --> 00:18:56.759
doing with this podcasting? That's dead, isn't it? I mean,

309
00:18:56.839 --> 00:19:00.680
who's podcasting? And then what I know is that it's

310
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actually a growing medium. Maybe the people who who are

311
00:19:04.559 --> 00:19:09.279
fascinated with new techniques and new technologies are not too

312
00:19:09.319 --> 00:19:13.119
fascinated about podcasting anymore. But I must say, in my business,

313
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I see people coming in discovering in this new medium

314
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from all different angles. So and not necessarily people who

315
00:19:22.079 --> 00:19:28.400
are very familiar with technologies. That's not the reason why

316
00:19:28.440 --> 00:19:31.000
they do it. It's because they see a way to

317
00:19:31.160 --> 00:19:35.640
communicate with their people in their own niche so that's

318
00:19:35.759 --> 00:19:36.599
really my thing.

319
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I used to do radio.

320
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I used to really love talking to people who didn't.

321
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Really have a voice.

322
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That was my goal with my journalism at the radio

323
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at the time. That's what I really like to do.

324
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And now I find myself doing that on a daily

325
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basis in my business.

326
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That's fascinating.

327
00:19:57.240 --> 00:20:01.519
Well, that's a good segue into what specifically do you

328
00:20:01.559 --> 00:20:06.599
do it? Podconsult dot DK. What's your podcasting business? I mean,

329
00:20:06.720 --> 00:20:07.960
what do you focus on?

330
00:20:09.839 --> 00:20:13.799
Yeah, right now, I have the sound studio. It's called Cosounds,

331
00:20:14.279 --> 00:20:18.240
so people can come in here and make the recording.

332
00:20:18.920 --> 00:20:22.119
Today a guy was in here to do a recording

333
00:20:22.200 --> 00:20:26.039
for his company. It's a big construction company. It's e learning.

334
00:20:26.079 --> 00:20:29.279
It has nothing to do with podcasting. But and then

335
00:20:29.400 --> 00:20:33.000
I would have people do meditations, all kinds of audio

336
00:20:33.039 --> 00:20:36.720
recordings they can do here. But since I do my

337
00:20:36.759 --> 00:20:40.599
own podcast here and I bring other podcasters in here

338
00:20:40.640 --> 00:20:44.000
clients of mine, more and more people get curious about this. Oh,

339
00:20:44.160 --> 00:20:47.559
is that what it is they're they're doing this kind

340
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of radio?

341
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I could do that. I've just done a meditation.

342
00:20:50.559 --> 00:20:53.039
Maybe I could do could do an audio course or

343
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a podcast.

344
00:20:53.960 --> 00:20:55.480
So I kind of use it.

345
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To lure people in to podcasting. And then I also

346
00:20:59.480 --> 00:21:02.839
have a part of my business that's where I'm a retailer.

347
00:21:03.440 --> 00:21:08.359
I sell equipment, say beginner's equipment for better audio on

348
00:21:08.920 --> 00:21:12.839
iPhone iPads. You can get all kinds of new microphones

349
00:21:12.880 --> 00:21:16.039
and extension cables so you can get better audio when

350
00:21:16.039 --> 00:21:16.680
you do video.

351
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That's a great need I find.

352
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So I have people coming in here every day to

353
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check out the equipment I have.

354
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I have a little showroom. Then we get a talk,

355
00:21:28.480 --> 00:21:31.799
we get to talk about, Yeah, what else do you

356
00:21:31.799 --> 00:21:32.079
do here?

357
00:21:32.119 --> 00:21:32.319
Yet?

358
00:21:32.359 --> 00:21:34.119
Well, I do some podcasting.

359
00:21:34.160 --> 00:21:37.519
Maybe that was so again, I do things to lure

360
00:21:37.559 --> 00:21:41.319
people in to maybe get them to start a podcast

361
00:21:41.480 --> 00:21:44.960
maybe and help make me help them do the producing

362
00:21:45.160 --> 00:21:49.839
or maybe even recording, or help them set their equipment

363
00:21:49.920 --> 00:21:52.200
up at home or whatever they want to do. So

364
00:21:52.680 --> 00:21:56.480
that is definitely growing. It's not something that I can

365
00:21:56.559 --> 00:22:01.240
say that I can live on. It's not it's it

366
00:22:01.440 --> 00:22:06.160
might be thirty percent of my income, but it's it's

367
00:22:06.200 --> 00:22:07.359
definitely a lot of fun.

368
00:22:08.480 --> 00:22:11.960
So do you mainly do client work for for people

369
00:22:12.240 --> 00:22:15.440
in Denmark or are you working with people in other

370
00:22:15.519 --> 00:22:20.559
countries as well? You know, across Europe only Denmark only Denmark. Okay, yes,

371
00:22:21.279 --> 00:22:25.160
so so what is happening with podcasting in Denmark these days?

372
00:22:26.319 --> 00:22:26.559
Yeah?

373
00:22:26.559 --> 00:22:29.519
And the third thing that is growing also is that

374
00:22:29.519 --> 00:22:34.319
I help existing podcasters, people who've been podcasting for quite

375
00:22:34.359 --> 00:22:37.960
for quite a while, to optimize their own podcasts. You know,

376
00:22:38.119 --> 00:22:42.559
maybe maybe the image has fallen out of iTunes, maybe

377
00:22:42.599 --> 00:22:44.640
they've been using pod press and want to move to

378
00:22:45.759 --> 00:22:49.680
power press. And and just today I did a readirectory

379
00:22:49.759 --> 00:22:53.200
or one of a podcasts into two iTunes. You know,

380
00:22:53.240 --> 00:22:55.480
you have you can change your own feeds so you

381
00:22:56.000 --> 00:22:59.599
subscribers don't find out about the new that there is

382
00:22:59.640 --> 00:23:05.160
a new and stuff. So so the technology has changed

383
00:23:05.200 --> 00:23:08.240
over the years, and I've been been following all that,

384
00:23:08.400 --> 00:23:11.400
you know, I'm I'm following all the all the the

385
00:23:12.240 --> 00:23:16.160
podcasting experts outside of Denmark to bring that knowledge into

386
00:23:16.200 --> 00:23:19.440
my own business and and help people here. So so

387
00:23:19.680 --> 00:23:22.359
it's not just new podcasters I can help. I can

388
00:23:22.400 --> 00:23:27.359
also help the others who wants who want to carry

389
00:23:27.400 --> 00:23:29.799
on with that. And we have a good good group

390
00:23:29.880 --> 00:23:36.960
of podcasters are very very they're all there's it's just

391
00:23:37.039 --> 00:23:40.519
a very fun crowd of podcasters in Denmark. They're all

392
00:23:40.599 --> 00:23:43.839
so different. I mean, I have one who podcasts about

393
00:23:43.839 --> 00:23:49.559
setting up a business in Russia, one about comics, one

394
00:23:49.599 --> 00:23:55.039
about comedian. We have comedy podcasts and all kinds of

395
00:23:55.079 --> 00:23:58.319
different topics and it's they're all very different.

396
00:23:59.119 --> 00:24:01.920
So so one of the big things I wanted to

397
00:24:02.319 --> 00:24:04.960
talk to you about was the kind of trends that

398
00:24:05.000 --> 00:24:09.880
I'm seeing around global podcasting and and and what's happening,

399
00:24:10.200 --> 00:24:14.039
you know, with that, and what the what the potential

400
00:24:14.160 --> 00:24:17.720
is for podcasting as you look at kind of outside

401
00:24:17.720 --> 00:24:20.720
of the US, which podcasting up to the last couple

402
00:24:20.759 --> 00:24:23.359
of years has been very kind of North American centric,

403
00:24:24.200 --> 00:24:27.680
but all along it's podcasting has been growing and it's

404
00:24:27.680 --> 00:24:30.960
been slowly developing in Europe and Asia, and I'm seeing

405
00:24:31.000 --> 00:24:37.440
some significant trends around some of the hosting companies, like

406
00:24:37.480 --> 00:24:43.279
a Lipsyn is starting to show some movement around podcasting growth,

407
00:24:43.319 --> 00:24:49.480
like in China and across a Europe. And actually I

408
00:24:49.519 --> 00:24:53.519
was able to see a top ranked list of the

409
00:24:53.519 --> 00:24:58.480
top twenty countries for Lipsyn as far as on podcast downloads,

410
00:24:58.960 --> 00:25:02.559
and one of the shocking things that I've seen here

411
00:25:03.240 --> 00:25:07.640
is that China is the number four refer of all

412
00:25:07.720 --> 00:25:11.359
podcasts at lipsyn. And then as you kind of kind

413
00:25:11.359 --> 00:25:14.160
of move down the chart. The normal ones that you

414
00:25:14.200 --> 00:25:16.880
see in the top like the top five or the US,

415
00:25:17.599 --> 00:25:21.640
the United Kingdom, Canada, and now China's in there and Australia.

416
00:25:21.799 --> 00:25:25.920
Those are typically the ones that are in the top five.

417
00:25:25.920 --> 00:25:29.240
But China is a new entry and plus, yeah, I

418
00:25:29.279 --> 00:25:31.640
think that's really fascinating. And then number six is Japan

419
00:25:31.799 --> 00:25:37.240
and number seven is Korea, which are all relatively new

420
00:25:37.279 --> 00:25:40.240
into the like the top ten, and then eight is

421
00:25:40.279 --> 00:25:44.920
Germany and nine is Spain and ten is Mexico. So

422
00:25:45.720 --> 00:25:48.440
I'm seeing some shuffling going on there and it kind

423
00:25:48.480 --> 00:25:50.680
of raises it kind of raised that flag in my

424
00:25:50.799 --> 00:25:54.160
mind that maybe we're seeing a significant shift in consumption

425
00:25:54.240 --> 00:25:57.519
of podcasts. What's your thoughts on that they.

426
00:25:57.480 --> 00:26:00.160
I have to ask you, are they podcasting in it

427
00:26:00.599 --> 00:26:03.200
or in say Chinese and Japanese or.

428
00:26:05.000 --> 00:26:07.599
I would think that that would be podcasts that are

429
00:26:07.640 --> 00:26:12.079
being consumed off of the lips and network, So I

430
00:26:12.119 --> 00:26:14.200
would say that they're probably mostly.

431
00:26:13.839 --> 00:26:19.039
English, Okay, So they're consumed in China, Yep, there's a

432
00:26:19.160 --> 00:26:25.240
big consumer okay, but not produced in China by Chinese.

433
00:26:25.839 --> 00:26:32.039
And I am seeing some new podcasts networks and you know,

434
00:26:32.400 --> 00:26:36.079
from the kind of state owned stuff too, start to

435
00:26:36.079 --> 00:26:38.640
produce really high quality audio and video podcasts, and I've

436
00:26:38.640 --> 00:26:41.359
been adding those to the Zoom podcast area and I've

437
00:26:41.359 --> 00:26:43.960
been seeing those and they're they're actually really really good.

438
00:26:44.000 --> 00:26:46.279
So it's really interesting. You know, You've got a country

439
00:26:46.279 --> 00:26:52.160
that have has one point three billion people, that has

440
00:26:52.599 --> 00:26:55.400
and and actually the other big thing that I saw too,

441
00:26:55.680 --> 00:27:01.599
was that a research report about saying that China leads

442
00:27:01.680 --> 00:27:06.079
the US in mobile now and time spent on the

443
00:27:06.119 --> 00:27:11.160
Internet as opposed to TV. So the people in China

444
00:27:11.200 --> 00:27:15.440
are actually spending more time with the internet and mobile

445
00:27:15.759 --> 00:27:19.640
as opposed to TV than we even spend in the US.

446
00:27:21.960 --> 00:27:25.279
And yes, there is an iTunes store in Chinese. I

447
00:27:25.319 --> 00:27:27.400
cannot make sense of it when I open it by

448
00:27:27.640 --> 00:27:28.200
but I can.

449
00:27:28.160 --> 00:27:31.519
See I can't at the same boat. But it's just

450
00:27:32.039 --> 00:27:33.920
it's really it's real fascinating.

451
00:27:34.279 --> 00:27:36.400
I've been running down through it and I couldn't even

452
00:27:36.440 --> 00:27:39.160
see where where it said podcast normally, you know, so

453
00:27:39.279 --> 00:27:41.039
you can have a look at the podcast. But I

454
00:27:41.079 --> 00:27:46.039
did click some and I can hear a podcaster speaking Chinese.

455
00:27:46.400 --> 00:27:49.799
So I'd say on a on a producer level, it's

456
00:27:49.880 --> 00:27:53.000
also growing in China. I know that we are very

457
00:27:53.079 --> 00:27:57.119
active when podcasting first came out, and it's interesting to

458
00:27:57.160 --> 00:28:00.880
see if we can in such a big as China

459
00:28:01.000 --> 00:28:05.200
and also Japan and Korea. They're very big country countries

460
00:28:05.240 --> 00:28:07.920
and they're all mobile, as you say, so they there

461
00:28:08.000 --> 00:28:12.240
is a big, big consumer base, so competition there for

462
00:28:13.039 --> 00:28:16.039
all you Americans who think that you are the only

463
00:28:16.079 --> 00:28:17.240
people in the world.

464
00:28:17.799 --> 00:28:20.119
And I know I hear.

465
00:28:20.119 --> 00:28:23.519
Americans who find out when they check the stats. Oh,

466
00:28:23.680 --> 00:28:28.799
I have listeners in Switzerland and Sweden and Korea and Australia,

467
00:28:28.839 --> 00:28:32.440
and you you know, yes you do because we all

468
00:28:32.640 --> 00:28:36.839
understand English. It's for me, it's my second language. I

469
00:28:36.880 --> 00:28:39.119
don't speak it. I speak it as good as you know.

470
00:28:39.319 --> 00:28:43.880
We learn in school. So I'd say in any country

471
00:28:43.880 --> 00:28:47.119
in Europe they would be able to understand English. But

472
00:28:47.680 --> 00:28:51.920
I mean so, when you, as Americans have such a

473
00:28:51.920 --> 00:28:55.680
big listener base outside of US, you just have to.

474
00:28:55.640 --> 00:28:56.680
Think more globally.

475
00:28:57.039 --> 00:29:00.839
You have to be less American if you, if.

476
00:29:00.640 --> 00:29:03.000
I may say so, that is a real struggle here,

477
00:29:03.039 --> 00:29:03.559
you I.

478
00:29:03.559 --> 00:29:10.279
Know, try not to talk so yeah, yeah about all

479
00:29:10.319 --> 00:29:14.599
your say Thanksgivings, or your Black Friday or your sports

480
00:29:14.640 --> 00:29:17.640
games and all that. Because we have no clue or well,

481
00:29:17.680 --> 00:29:20.119
we know, but we feel a little bit left out.

482
00:29:20.920 --> 00:29:25.640
So if you want to include your listeners, your global listeners,

483
00:29:26.160 --> 00:29:27.359
you have to think about that.

484
00:29:27.920 --> 00:29:29.839
Yeah, and it's hard to Yeah, I was thinking about

485
00:29:29.839 --> 00:29:33.480
this too. It's really hard to produce a podcast that

486
00:29:33.680 --> 00:29:37.079
is going to be kind of what would be kind

487
00:29:37.079 --> 00:29:40.319
of specialized to every country that could potentially listen to it,

488
00:29:40.359 --> 00:29:44.160
because every country kind of has their own holidays, their

489
00:29:44.200 --> 00:29:47.160
own events, their own activities, you know, in those countries.

490
00:29:47.200 --> 00:29:49.960
So you're probably better off not even talking about holidays

491
00:29:50.119 --> 00:29:53.640
or local events or things going on in your community

492
00:29:53.759 --> 00:29:56.160
or things like that on your podcast. If you want

493
00:29:56.200 --> 00:29:57.759
to reach a global audience. Now, if you're trying to

494
00:29:57.759 --> 00:29:59.799
reach a local audience, then you know have.

495
00:30:00.359 --> 00:30:04.160
But yeah, or what you could do is so if

496
00:30:04.200 --> 00:30:07.720
you get a comment on your blog from a listener

497
00:30:07.839 --> 00:30:11.519
in say Denmark, do include that person. Do look up

498
00:30:11.519 --> 00:30:14.559
in Bigidians where is Denmark? And be a little bit

499
00:30:14.599 --> 00:30:18.759
curious about it. Be a bit open to your listeners

500
00:30:18.799 --> 00:30:23.400
outside include them somehow. It's you know, all the podcasters

501
00:30:23.440 --> 00:30:26.119
who do that, you know it. We really like that,

502
00:30:26.200 --> 00:30:29.279
you know, it's being included that way, that that our culture,

503
00:30:29.359 --> 00:30:35.599
which is quite different is it's kind of yeah, noticed

504
00:30:35.759 --> 00:30:36.440
for what it is.

505
00:30:36.640 --> 00:30:40.119
And I still see that Europe has about eight countries

506
00:30:40.160 --> 00:30:42.799
that are in the top twenty list. So I would

507
00:30:42.839 --> 00:30:46.799
say Europe, as far as multi country is by far

508
00:30:47.000 --> 00:30:52.279
the biggest contributor to podcast consumption from a continent perspective.

509
00:30:53.519 --> 00:30:55.680
You know, I'm sure that the population of if you

510
00:30:55.720 --> 00:31:00.519
combine all the population of all those countries, it's a number.

511
00:31:00.880 --> 00:31:04.079
Now granted, you know, you look at China and even

512
00:31:04.240 --> 00:31:08.920
like other Asian countries, there's actually six Asian countries in

513
00:31:08.400 --> 00:31:12.640
the top twenty. So and even lonely Saudi Arabia is

514
00:31:12.720 --> 00:31:14.559
number sixteen. Wow.

515
00:31:15.079 --> 00:31:18.599
But I must say in Denmark we don't have at

516
00:31:18.640 --> 00:31:23.839
the moment any podcast podcasting in English. They're all podcasting

517
00:31:23.880 --> 00:31:24.440
in Danish.

518
00:31:24.759 --> 00:31:26.240
And interesting that it is.

519
00:31:26.480 --> 00:31:29.839
And because you have to be really confident, you have

520
00:31:29.920 --> 00:31:34.359
to be really comfortable speaking another language than your own.

521
00:31:34.359 --> 00:31:37.279
I think maybe Americans can can relate to that.

522
00:31:37.839 --> 00:31:40.240
So, but even though we speak very good English and

523
00:31:40.279 --> 00:31:43.519
we learn in school, it's it's not our first language.

524
00:31:43.599 --> 00:31:47.960
So so, but the people who do, who are comfortable

525
00:31:48.039 --> 00:31:52.240
we speak in English and who decide to podcast in English,

526
00:31:52.720 --> 00:31:55.880
will be much more successful. They will be able to

527
00:31:56.359 --> 00:31:59.200
like Chris Mark what has done at Father Rodrgus done

528
00:31:59.240 --> 00:32:03.519
at Done that a lot of great podcasters are actually

529
00:32:03.960 --> 00:32:07.319
it's their second language, you know, English is their second language.

530
00:32:07.359 --> 00:32:09.839
So yeah, really, what I wanted to tell you is

531
00:32:09.920 --> 00:32:12.400
that my dream is, or my goal is actually to

532
00:32:12.759 --> 00:32:15.079
set up a panel one day of podcasters at the

533
00:32:15.119 --> 00:32:20.160
New Media Expo, which has say four panelists where they're very,

534
00:32:20.359 --> 00:32:23.519
very even more successful podcasters in their own country in

535
00:32:23.599 --> 00:32:28.319
their own language, say in Japanese, in Chinese, in Spanish,

536
00:32:28.960 --> 00:32:33.559
and what French. So to show Americans that you can

537
00:32:33.720 --> 00:32:37.680
actually have grow a huge audience in your own country,

538
00:32:37.759 --> 00:32:40.200
in your own it doesn't have to be English because

539
00:32:40.279 --> 00:32:44.079
these countries are huge. I mean there's more Spanish speaking

540
00:32:44.240 --> 00:32:47.880
people in US than there is Spanish than there is American.

541
00:32:48.240 --> 00:32:50.960
Oh sure right, oh yeah, well I'm sure that that

542
00:32:51.279 --> 00:32:55.039
would be true, and I'm sure Chinese is quite a

543
00:32:55.119 --> 00:32:56.880
large language I would imagine.

544
00:32:57.720 --> 00:33:00.920
So one day maybe an American would have to learn

545
00:33:01.000 --> 00:33:04.680
to speak Chinese to podcast in Chinese to be successful.

546
00:33:04.920 --> 00:33:08.680
Yeah. No, that's what a novel idea, right, Yeah, that's

547
00:33:08.720 --> 00:33:13.880
its twist. Yeah, it's it's really going to be interesting.

548
00:33:13.920 --> 00:33:17.119
I know that English is the language of business, but

549
00:33:17.519 --> 00:33:20.279
is English going to be the language of podcasting? And

550
00:33:20.559 --> 00:33:22.599
it sounds like that may not necessarily be the case.

551
00:33:23.160 --> 00:33:26.759
So I think if it is and English is the language, definitely,

552
00:33:26.880 --> 00:33:30.519
and if the Chinese and in Asia and in say

553
00:33:30.599 --> 00:33:36.000
Africa start podcasting in English, it will definitely bridge. It

554
00:33:36.359 --> 00:33:38.960
would create a bridge and we would learn to understand

555
00:33:39.000 --> 00:33:41.839
each other a lot more on a completely different level

556
00:33:42.519 --> 00:33:45.400
than we have before. I think that would be that

557
00:33:45.440 --> 00:33:46.319
would be a great thing.

558
00:33:46.799 --> 00:33:50.680
Yeah, yeah, that's great. Well, Karen, thank you for joining

559
00:33:50.759 --> 00:33:53.960
me and talking about global podcasting. It's a it's a

560
00:33:54.319 --> 00:33:58.079
it's a very fascinating subject, especially for those here in

561
00:33:58.160 --> 00:34:00.799
the US that maybe don't think about it as much

562
00:34:00.839 --> 00:34:04.839
as they should. So yeah, So we've been speaking to

563
00:34:04.960 --> 00:34:10.159
Karen Hoague who's a consultant and founder of Podconsult at

564
00:34:10.599 --> 00:34:14.119
podconsult dot DK. So go check out our site. She's

565
00:34:14.159 --> 00:34:17.960
got some great tips on microphones and what's going on

566
00:34:18.159 --> 00:34:21.880
in Denmark when it comes to podcasts. So take care, Karen,

567
00:34:22.159 --> 00:34:26.119
you too, Rob. Thanks, that was a great conversation with Karen.

568
00:34:26.840 --> 00:34:29.599
Is definitely great to have her on the show. I'll

569
00:34:29.679 --> 00:34:35.920
also add links to her website and more topics related

570
00:34:35.960 --> 00:34:38.880
to the conversation that I just had with Karen, and

571
00:34:39.039 --> 00:34:41.719
those will be available at my website at Rob Greenley

572
00:34:41.760 --> 00:34:45.519
dot com. I also wanted to share a audio comment

573
00:34:46.119 --> 00:34:50.639
that came in from a listener who listened to episode

574
00:34:50.719 --> 00:34:53.880
three of the podcast The Top thirteen Things that Really

575
00:34:53.960 --> 00:34:57.840
build a podcast audience, and this comment came from Robert Kemi,

576
00:34:58.760 --> 00:35:02.400
who commented on that episod. So I misunderstood whose show

577
00:35:02.920 --> 00:35:06.559
Robert was on. I guess it was not his show,

578
00:35:07.000 --> 00:35:10.239
the actual show that I commented on where he was

579
00:35:10.320 --> 00:35:12.599
talking about my show. I know this gets really kind

580
00:35:12.599 --> 00:35:16.039
of meta. Is Scott will Say who is the host

581
00:35:16.400 --> 00:35:20.880
and owner of the Speaking of That podcast? So let's

582
00:35:20.920 --> 00:35:21.920
play his comment here.

583
00:35:22.199 --> 00:35:26.360
Greetings, Rob Greenley, this is Robert came. I was listening

584
00:35:26.440 --> 00:35:29.760
to your podcast today. A friend of mine, Scott will Say,

585
00:35:30.159 --> 00:35:32.320
was listening to you before, and one of the things

586
00:35:32.360 --> 00:35:34.960
that he had come up we had actually talked about

587
00:35:35.039 --> 00:35:39.400
on his podcast, The Speaking of That just wanted to

588
00:35:39.440 --> 00:35:41.079
give you a heads up. I know we said my

589
00:35:41.239 --> 00:35:42.920
name quite a bit, so that's that might have been

590
00:35:42.960 --> 00:35:46.199
a little confusing. It's actually his podcast. I wanted to

591
00:35:46.239 --> 00:35:48.360
give you heads up on that one. He wrote me

592
00:35:48.440 --> 00:35:51.920
a funny boxer. You sent it over to me and said, hey,

593
00:35:52.039 --> 00:35:55.280
Rob Greenley just gave you my podcast, please take care

594
00:35:55.320 --> 00:35:57.199
of it or something like that. It was really funny.

595
00:35:57.440 --> 00:35:59.920
In the podcast that we had done, we had a

596
00:36:00.480 --> 00:36:03.920
little bit on why I don't listen to podcasts. I

597
00:36:04.039 --> 00:36:06.079
know they're good for me and I should listen to them,

598
00:36:06.079 --> 00:36:10.079
and I subscribe to yours. By the way, excellent information.

599
00:36:10.679 --> 00:36:15.360
The thirteen tips that you gave not just for new podcasters,

600
00:36:15.519 --> 00:36:17.280
but the pros, the people that have been doing it

601
00:36:17.320 --> 00:36:20.360
for a long time probably need it more so. And

602
00:36:20.840 --> 00:36:24.280
I'm raising my hand right now kudos on those thirteen

603
00:36:25.079 --> 00:36:28.880
tips because I'm starting to incorporate those now I can

604
00:36:29.000 --> 00:36:32.119
see and I'm making it. My podcast is kind of

605
00:36:32.159 --> 00:36:36.559
a comeback podcast. I took a hiatus for you know, one,

606
00:36:36.679 --> 00:36:40.519
two maybe seven years, and I'm trying to get back

607
00:36:40.559 --> 00:36:42.719
into the things. So I apologize for this long message

608
00:36:42.960 --> 00:36:47.400
and just wanted to give you a personal feedback and

609
00:36:47.519 --> 00:36:49.760
let you know, love it. I think you got a

610
00:36:49.800 --> 00:36:53.880
great show. Keep it up, wonderful content, which is keen

611
00:36:54.320 --> 00:36:56.599
after all. Thank you, free time, This is the Kimi

612
00:36:56.840 --> 00:36:58.079
and I'll be listening.

613
00:36:58.360 --> 00:37:03.639
Thank you very much. Robert, and I apologize again fors

614
00:37:03.960 --> 00:37:08.360
misidentifying who the owner of the podcast was of the

615
00:37:08.760 --> 00:37:13.360
speaking of that show with Scott will Say, and sorry

616
00:37:13.400 --> 00:37:16.039
for that, Scott, and thanks for the comment though, Robert,

617
00:37:16.119 --> 00:37:21.000
I really appreciate it's true that mostly existing podcasters would

618
00:37:21.079 --> 00:37:25.079
benefit from my top thirteen tips in episode three. You're

619
00:37:25.159 --> 00:37:28.519
right many podcasters don't take the time to listen to

620
00:37:28.800 --> 00:37:31.760
other podcasts, and I think that is a mistake. I

621
00:37:31.840 --> 00:37:34.719
think you can learn a lot from other podcasts, and

622
00:37:34.800 --> 00:37:37.760
as you can hear from this kind of conversation, is

623
00:37:38.039 --> 00:37:41.280
you know, I was listening to other podcasts, and I

624
00:37:41.400 --> 00:37:45.679
listen to podcasts all day long essentially, and this is

625
00:37:45.719 --> 00:37:48.639
a great way to give feedback to this show as

626
00:37:48.719 --> 00:37:51.199
well as to send in an MP three file and

627
00:37:51.599 --> 00:37:54.199
you can send that to Rob at Rob Greenley dot

628
00:37:54.280 --> 00:37:56.320
com and would be happy to play on the show,

629
00:37:56.480 --> 00:38:00.480
just like I just did here with Robert's audio. Well

630
00:38:00.679 --> 00:38:03.920
that's it for this week. I'm Rob Greenley and I'm

631
00:38:03.960 --> 00:38:06.719
the podcast guy at Windows Phone and thanks again for

632
00:38:06.840 --> 00:38:09.440
listening to my thoughts here. I am also the co

633
00:38:09.599 --> 00:38:12.280
host of the New Media show every Saturday morning at

634
00:38:12.360 --> 00:38:15.400
nine am Pacific Standard time and noon Eastern Time with

635
00:38:15.639 --> 00:38:18.639
Todd Cochran, who's the CEO of Raw Voice, Blueberry and

636
00:38:19.400 --> 00:38:22.400
the power Press plug in for WordPress. Catch it all

637
00:38:22.480 --> 00:38:28.960
live on video at Live dot Geeknewcentral dot com, and

638
00:38:29.199 --> 00:38:32.440
next week I'm going to focus on my two years

639
00:38:32.519 --> 00:38:35.920
experience with my Nissan Leaf and my thoughts tips to

640
00:38:36.719 --> 00:38:40.719
living with an electric car, and will also be reviewing

641
00:38:41.119 --> 00:38:44.480
a few interesting podcasts each week as well. I definitely

642
00:38:44.519 --> 00:38:46.920
want to hear your thoughts on this topic and any

643
00:38:46.960 --> 00:38:49.519
other topics that you think are important to let me

644
00:38:49.639 --> 00:38:54.000
know about via Twitter at Rob Greenley or in the

645
00:38:54.079 --> 00:38:59.199
comments of my Rob Greenley dot com comment area, And

646
00:39:00.079 --> 00:39:02.480
like I said earlier, we'd love to get an audio

647
00:39:02.760 --> 00:39:06.079
comment from you as well. And definitely go check out

648
00:39:06.199 --> 00:39:09.880
my blog post on this topic at my blog that

649
00:39:09.960 --> 00:39:11.880
will be coming out in a day or so. And

650
00:39:12.039 --> 00:39:14.199
if you're a podcaster and you want to get your

651
00:39:14.320 --> 00:39:17.920
podcast into Windows Phone Podcast Directory, send me an email

652
00:39:18.000 --> 00:39:22.760
to podcasts at Microsoft dot com. I'm also on Google Plus, LinkedIn,

653
00:39:22.920 --> 00:39:26.760
and Facebook, or just email me to Rob at Rob

654
00:39:26.840 --> 00:39:29.239
Greenley dot com and thank you very much for listening.

655
00:39:29.400 --> 00:39:30.239
Talk to you next week.