How to Use Video Conferencing to add Profit in the Next Recession

Book referenced: When: The Scientific Secrets of Perfect Timing

Joanna Pineda is CEO and Chief Troublemaker at Matrix Group International, Inc., based out of Arlington, VA. Matrix Group helps companies identify their most important customer journeys and then makes them amazing. Whether it's a website redesign, a custom workflow database application, search on a website, an online store, or event registration, Matrix Group maps those journeys, figures out where the pain points are, and then works with all parties to make the journeys seamless and amazing.

Matrix Group has a virtual and hybrid event technology platform that really took off during the pandemic. Bespeake makes and virtual events amazing through gorgeous pages, easy to use interface, variable and flexible session types, high impact sponsorship and exhibitor opportunities, and many ways for attendees to connect, including between virtual and in person attendees. What's different about BeSpeake is that clients get assigned a team that helps clients design and execute their events. We share help plan the event, share best practices, and staff the event so that clients are supported 100% during their events and conferences. It's a "done with you" philosophy, as opposed to a DIY philosophy with so many other event tech platforms.

Joanna is passionate about creating amazing customer journeys, and you can connect with her through the Matrix Group website at https://MatrixGroup.net or through her blog at https://TheMatrixFiles.net. You can also find her on LinkedIn and Instagram. When she's not running Matrix Group, she's spending time with her husband, two boys and two cats, or she's in the martial arts studio, or she's recording her podcast about Korean Dramas, K Drama Chat.