Ep 196: You're not for everyone, yet - for small business owners.
In today's episode, I talk to you about the misconception many new business owners have: that they should be for everyone. UMMMM.....that is NOT what you are trying to do with your new products, services or programs. You are actually trying to capture a piece of the market and become AMAZING at that one thing so then LATER you can expand to more products, more services, more programs, etc. TODAY, I take you through the 3 things you can do to keep yourself focused on what you...
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Spotify In today's episode, I talk to you about the misconception many new business owners have: that they should be for everyone. UMMMM.....that is NOT what you are trying to do with your new products, services or programs. You are actually trying to capture a piece of the market and become AMAZING at that one thing so then LATER you can expand to more products, more services, more programs, etc.
TODAY, I take you through the 3 things you can do to keep yourself focused on what you can be doing right now to STAND OUT to a certain group of people so you can get growing!
1. Choose to help certain people you would love to serve
2. Who are suffering a specific problem you would love to solve
3. And offer something simple to help them :)
I talk you through scenarios in real life and businesses you may know of that appeal to certain people - and how some have grown so big they are ABLE to appeal to a lot of people. But realize that most businesses do NOT appeal to everyone. Even Amazon isn't for everyone.
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