Feb. 5, 2026

40: Case Studies, Referrals, and the Simple System You’re Not Using

40: Case Studies, Referrals, and the Simple System You’re Not Using
Apple Podcasts podcast player iconSpotify podcast player icon
Apple Podcasts podcast player iconSpotify podcast player icon

Inbox overwhelm, metrics anxiety, and why service providers struggle to talk about results without feeling gross.


In this episode, Shannon Pruitt from Sunday Muse Design and I get into the real reasons so many service providers avoid sharing metrics, case studies, and data in their marketing, even when their work clearly creates results. We talk inbox overload, context switching, client communication, and then zoom out into a very honest strategy session on how to capture results without chasing testimonials or sounding like internet hype.


If you’ve ever thought “I know my work works, I just don’t know how to prove it,” this conversation will click a lot into place.