34: “Stay in Your Zone of Genius” Is Not an Excuse to Ignore Your Numbers with Marissa Lawton

In this episode Emylee and Marissa dive into the nuances of business ownership, exploring the balance between intuition and data-driven decisions. They discuss the importance of intentionality in business, the evolution of personal branding, and the journey of maturing as a business owner. Tune in to discover how to navigate the cycles of business growth, maintain integrity, and build a sustainable, value-driven enterprise. Whether you're a seasoned entrepreneur or just starting out, this conversation offers insights to help you align your business with your personal values and goals.