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Why Do Companies Compete With Each Other on Employee Benefits?

You wouldn't really care if your competitor got cheaper electricity than you. So why treat healthcare differently?

Dutch Rojas challenged a room of Oklahoma manufacturers with this exact logic.

There are 190 manufacturing operations in the state, yet most refused Dutch's idea for them to join forces on a benefits strategy. Why? "I don't want to help that guy reduce his expenses."

In Dutch's mind, the next stage of American capitalism includes co-opetition.