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In this episode, Brock talks with Greg Fischer. Greg is a former Marine Corps infantryman and currently running Burn Pit BBQ, a sauces and rub business he started from a recipe blog. Expect to learn how to instill an ownership mentality in your employees when starting a business. We talk about the cohort of men in the world today putting their job ahead of their family. Greg found himself drowning and never ending slew of emails and communication, even outside of working hours, which was the fuel for him to burn the boats and start a business. We also hear about his strategy on consumer packaged goods, how his distribution strategy mirrors strategies you've learned in combat overseas, why discounting products for deals like Prime Day don't work, and why influencers tend to be overrated in the CPG space.
Episode Resources:
Show Notes:
Intro to this episode. 0:00
Creating a content day 1:36
Burn Pit BBQ 4:31
How did you decide to start your business? 7:40
The biggest difference between working for a small business and large business. 14:53
Why do most men not pursue their passions? 17:59
The role of a man. 24:31
What does it mean to serve your wife? 28:17
Managing expectations with a partner when quitting your job 33:45
Burn the boats 37:08
Small business milestones 40:34
Strategies for building the brand. 46:07
Why they don't do prime day deals 49:21
Importance of sharing your story when building a business. 54:46
Lessons learned from breaking bottles during shipping. 58:22
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The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military.
The Scuttlebutt Podcast features discussions on lifestyle, careers, business, and resources for service members. Show host, Brock Briggs, talks with a special guest from the community committed to helping military members build a successful life, inside and outside the service.
Follow along:
• Episode & transcript: https://www.scuttlebuttpodcast.co/
• Brock: https://www.brockbriggs.com/
Greg Fischer
Author/Co-Founder
Author of "Unleash Your Inner Power: Mastering Motivation, Setting Goals, and Overcoming Challenges (Mindset)" --> Get it here --> http://tinyurl.com/5d84b4kv
I left the corporate rat race 3 years ago and now I help others find clarity on their next mission in life.
I resigned from my stable career during 2020 to start a barbecue brand with my best friend. Since then, we've grown it to six figures in yearly revenue and our products can be found in over 50 stores throughout the Midwest.
Our products were also featured on QVC, the Home Shopping Network, and Men's Journal.
I'm also a certified personal coach. I help high performers, veterans, and self-starters achieve more. If that's you, let's talk! Shoot me a message to set up a free 30 minute chat.