Podcasting Build Relationships Which Leads to Opportunities
Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.
Kim Newlove’s Story:
Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the Perrysburg Podcast in Ohio. It’s been incredible watching Kim become a mini local celebrity—people in her town now recognize her as "the podcast woman." Whether it’s meeting city council members or audience listeners who discovered the area through her podcast, Kim sees firsthand how her show for Perrysburg builds authentic relationships. She even reached out to her local library to run seminars on "how to listen to podcasts," growing her audience one person at a time. You can check out Kim’s work at the Pharmacist Voice.
Jan Almasey’s Journey:
Jan started the Apex Podcast after seeing how storytelling could bring hope to his local community in Stark County, Ohio. Over three years, the show picked up momentum, leading to speaking engagements at high schools, partnerships with the local chamber of commerce, and even a sponsorship from the city that helped him set up a podcast studio in downtown Canton. Jan’s strategy? Build real relationships—sending thank-you cards or making personal follow-up calls to guests fueled organic growth. Later, those relationships directly translated to business opportunities like agency work, consulting gigs, and even a grant through Jumpstart Inc. to support the local economy. Jan’s story proves that podcasting is about more than downloads—it’s about building a network that keeps on growing. Learn more at https://www.linkedin.com/in/jan-almasy/
My Takeaway:
Reflecting on their experiences—and my own—I can't stress enough how starting a podcast can transform your network. Whether you’re meeting listeners at local events, helping someone discover how to use a podcast app, or forming business partnerships outside your traditional circles, these relationships turn into possibilities you never would’ve imagined. Your podcast can be the starting point for new jobs, collaborations, consulting work, or simply making a bigger impact in your community.
If you’re thinking about starting a podcast or you’re on the verge of giving up—let these stories convince you to stick with it. The relationships you build now might lead to the next big opportunity.
Ready to plan, launch, or grow your show? Visit schoolofpodcasting.com and use coupon code LISTENER to save on your membership (with a 30-day money-back guarantee)!
As always, thanks for listening—and if you’ve got a "Because of My Podcast" story, I’d love to hear it!
Mentioned in this episode:
Live Appearances
I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact
Happy Holidays!
Happy Holidays to you and your family!
Profit From Your Podcast
Ready to make some money with your podcast? Check out the book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. I interviewed 70 different podcasters and share all of their insights into the seven different ways you can make money with your podcast. Available as a paperback, kindle, and audiobook. Go to www.profitfromyourpodcast.com/book
What is Your Favorite Podcast and Why?
If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025
00:00 - Untitled
00:00 - Bring Proof
01:23 - Kim Newlove's Influence is Growing
06:31 - Profit From Your Podcast
07:06 - Merry Christmas
07:21 - Jan Almasy
07:39 - A Very Stong Why
09:04 - Local Podcasts Are taking Off
10:01 - Three Years
10:32 - Make Sure People Know What You Do
11:24 - How Did He Grow His Show?
12:26 - The Biggest Takeaways From Interviews
13:14 - Create a Company By Listening
14:38 - Getting a Grant For Your Show
16:42 - The Pivot and Soft Pitch
18:21 - One Skill In His Pocket
18:43 - How Do You Know When To Pivot
20:01 - ADHD Diagnosis
23:59 - Thomas Edison
24:43 - Question of the Month
25:35 - What is Jan Up to Now?
25:35 - Live Appearances
27:37 - Advice for New Coaches
29:36 - Final Thoughts
33:37 - Listener Parties
36:21 - Bloopers
Hey, this is Dave. This is episode number 1014 of the School of
Speaker:Podcasting. And you always hear me say, your podcast leads
Speaker:to relationships and those relationships lead to opportunities
Speaker:which lead to more relationships, et cetera, et cetera. And today I
Speaker:brought proof. I got two great people that have shared a little
Speaker:bit of some stories and it's amazing. So if you're
Speaker:thinking about starting a podcast, you're going to find this inspirational to see
Speaker:what can happen when you start a podcast. And if you're a podcaster that started
Speaker:a podcast, but you're about ready to throw in the towel, well, maybe
Speaker:you don't throw in the towel yet because you're going to hear what's actually possible.
Speaker:Also, if you're an editor or thinking of starting an editor,
Speaker:you'll get some advice on that. For me, as
Speaker:I edited this, it just made me smile and I hope it does the same
Speaker:to you. Hit it, ladies. The School of
Speaker:Podcasting with Dave Jackson.
Speaker:Podcasting since 2005. I'm your award
Speaker:winning hall of fame podcast coach, Dave Jackson. Thanking you so
Speaker:much for tuning in. If you're new to the show, this is where I help
Speaker:you plan, launch and grow your podcast. My website,
Speaker:schoolofpodcasting.com, use the coupon code LISTNR when
Speaker:you sign up for either a monthly, quarterly or yearly
Speaker:subscription. And of course, that comes with a 30 day money back
Speaker:guarantee. And so one of the things I always say
Speaker:about the School of Podcasting is you get five hours
Speaker:of one on one consulting with me, and that can be via Zoom. But
Speaker:I also have an app where members of the School of Podcasting
Speaker:can send me text messages, they can send me audio, they can send me video,
Speaker:they can even send me screen shares. And so there are people that
Speaker:I have almost a daily conversation with because a lot of times
Speaker:we're just like, hey, did you see this? Wow. Did you hear about so and
Speaker:so? Well, this is. And so I love Kim Newlove.
Speaker:She's one of my favorite students because she's, she's just
Speaker:great. That's an. I mean, I could go on, but she's awesome. And I'm going
Speaker:to tell you now, you're probably going to go, dave, why didn't you get different
Speaker:audio? No, no, this is Kim on her front porch. Because again,
Speaker:this app just lets you trade messages. So it's Kim on her front porch
Speaker:and she shared this story. And in the middle, the wind starts blowing
Speaker:and you're going to be like, dave, why didn't you like Have Kim redo this
Speaker:because of the authenticity, the actual
Speaker:excitement in her voice I don't think could be
Speaker:replaced or even if she did this. Again, I
Speaker:loved the actual authenticity. And so
Speaker:what this story is about is Kim does the show called
Speaker:the Pharmacist Voice. That's where she talks about how you can
Speaker:use your voice. And she does voiceover for medical people, and she
Speaker:does a whole bunch of stuff. And she also does a show
Speaker:for Perrysburg, Ohio. And what's fun is,
Speaker:is because she's been doing this for a little bit, she's kind of turning
Speaker:into a little baby celebrity, and she's starting to get
Speaker:noticed in Perrysburg. And this is Kim
Speaker:telling me that story. Hey, Dave. It is Saturday night, about
Speaker:8:45pm and the reason for the message is just to share something good
Speaker:that happened today. I went to a
Speaker:church event. Not my church, but a church here in town,
Speaker:and I got recognized and I got to meet some of my audience, and
Speaker:it was really cool. And at the church event, I got
Speaker:to say hello to the priest. So it was
Speaker:an Episcopal church, and they call him Father Matt, and he's been on the Perrysburg
Speaker:podcast, right? And then there were also some people from the
Speaker:chamber of commerce and candidates for city council
Speaker:and a current city council member that I've interviewed for the podcast. So
Speaker:I'm shaking hands. I'm meeting people that are seeing people that have been on the
Speaker:show before. And then I walk out and I see this woman
Speaker:who hires me to do podcasting at the 577 Foundation, that
Speaker:folks school that I've told you about. I see her and she introduces me to
Speaker:somebody, and she said, hey, I want you to meet this person. I'm like, oh,
Speaker:hey, I'm Kim, Newlove. And I said, you know, Heather hires me to do
Speaker:podcasting class at the 577 Foundation, and I host the Perrysburg
Speaker:podcast. And you could see on her face the recognition, like.
Speaker:And she said, I listened to your podcast. I'm like, oh, thank you so much
Speaker:for listening. And I said, how long have you been listening
Speaker:to it? And she's like, well, when I moved here from Toronto or the greater
Speaker:Toronto area, I started listening to it. And she said, that was about a year
Speaker:and a half ago. And she's like, I love it. I find out what's in
Speaker:this town and why people like to live here. And I'm like, yes, it's exactly
Speaker:why I do this podcast. And I want to share. She shared
Speaker:another story this morning. One of the things she did. And
Speaker:this might be something you want to do is she contacted
Speaker:the local library to conduct a how to
Speaker:listen to podcast kind of seminar. And of
Speaker:course, while you're there, you're like, yeah, if you want to listen to.
Speaker:In Kim's case, right, she's in Perrysburg, Ohio. She's like, oh,
Speaker:and if you want to listen to the Perrysburg, Ohio podcast, here's
Speaker:how you do it. And so people knew her from that and
Speaker:she was at an event and they're like, oh. And it's one of those where
Speaker:it's like, there's the podcast lady, right? And so this
Speaker:kind of older person, and we kind of forget this, but there are older people
Speaker:that may not be quite up to speed
Speaker:on their smartphone and so they
Speaker:might need a little help figuring out how to
Speaker:listen to a podcast. In many cases, they might have an iPhone and
Speaker:not realize they already have an app right there. Apple Podcasts
Speaker:to listen to podcast. Or if they're on an Android or
Speaker:something like that, you might have to show them how to install an app. But
Speaker:that's how you grow your audience one by one and helping
Speaker:them learn. Because really, do we need more podcasts?
Speaker:What we need are more listeners. And Kim
Speaker:is really taking a hands on approach to that. And I just thought it was
Speaker:awesome. And the fact now that as she's starting to go around town,
Speaker:she's going to be, oh, that's the woman from the
Speaker:Perrysburg podcast. And as you heard, she's only been doing
Speaker:this probably a couple years and it's starting to gain
Speaker:some growth. Now a little later, we're going to hear from somebody else.
Speaker:And you'll hear the magic phrase that I always say when it comes to how
Speaker:many years does it take? You're going to hear that answer come up in
Speaker:just a second. The school of podcasting.
Speaker:Yeah, yeah, yeah. I met Jan Almacy
Speaker:in a Texas airport. We had both
Speaker:gone to podcast movement and he was sharing his story and I was
Speaker:like, oh, you need to come on my show and
Speaker:share again how things have happened because of your
Speaker:podcast. So I know you started back in 2017. I did.
Speaker:What inspired you to start a podcast? So the first show that
Speaker:I ever launched was called the Apex Podcast. And the idea came
Speaker:really because I wanted to be like a Jocko. I mean,
Speaker:that's. I feel like there are so many people that that time frame and listening
Speaker:to Tim Ferriss, they're seeing Rogan, they're seeing
Speaker:Jocko. At least in my circles. I was in the military at the time. So
Speaker:that's what everybody was listening to. And I live in a small
Speaker:county in northeast Ohio called Starr county,
Speaker:and we had the unfortunate circumstance
Speaker:of setting a national record for high school age suicides
Speaker:in 2016. So the Apex Podcast was born
Speaker:out of that desire to show people that there were
Speaker:individuals in our community that had accomplished a lot and
Speaker:were really amazing people. So I called it. The thesis
Speaker:behind the show was ordinary people, extraordinary things. I found a local
Speaker:Nashville recording artist that was from our own backyard. I found those elderly
Speaker:folks that had amazing stories and backgrounds. I found local
Speaker:politicians. I talked to executives at local companies,
Speaker:you know, and just had them share their story. But one question that I
Speaker:always asked was, when is a time in your life that you thought you
Speaker:weren't going to make it, but you did? And how do you look
Speaker:back on that time now from where you're standing? And local
Speaker:podcasts are something that are starting to take off a
Speaker:little more. They're a little more prominent in the space
Speaker:because I know I live in Akron, Ohio, and what used
Speaker:to be the newspaper is now the pamphlet. And
Speaker:a lot of that story comes from a big
Speaker:news company. And they basically do
Speaker:Akron, they do Cleveland, they do Columbus. So nothing super
Speaker:hyper local and that stuff can take off. And that's what
Speaker:Jan found out. Then 15, 20 episodes started to happen, and then
Speaker:it started to gain traction. And then local high schools started asking me to come
Speaker:in and talk. And then the chamber of commerce started asking me to come in
Speaker:and speak. And then I got a sponsorship through the city to
Speaker:go into an incubator in downtown Canton and set up the
Speaker:first podcast studio in downtown Canton, and then started
Speaker:interviewing even more people. And then it continued to grow. And before I knew it,
Speaker:this was around Covid time now. So about three years later,
Speaker:there it. Is, that most common answer. I get to the question,
Speaker:how long did it take your podcast to really get legs? It's
Speaker:about three years. Three years later, we're north of 100 episodes.
Speaker:When everything shut down during COVID I was still working at
Speaker:the hospital as an ICU nurse. And
Speaker:somehow through me, just hanging out at the nurses
Speaker:station or people seeing me on Facebook, seeing clips of the show, I
Speaker:became known as the tech guy. And so I want to jump in here,
Speaker:because a lot of us are the tech guy, the tech
Speaker:girl, because we're the nerd, because we're the geek. And we spend most
Speaker:of our holidays fixing Aunt Martha's printer
Speaker:or whatever's going on. But here again, it's the
Speaker:relationships. You want people that know you to know what you
Speaker:do. When I was designing websites, my sister in
Speaker:law is a teacher and she knows all sorts of teachers, and all
Speaker:sorts of teachers in the summers have side gigs and they needed a
Speaker:website and I got a ton of business from my sister in law.
Speaker:So make sure everybody knows what you do. They may not understand what a
Speaker:podcast is, but make sure they know what your website is
Speaker:and how to listen to it. Because they might run into somebody that goes,
Speaker:oh, yeah, my cousin Dave does that. Here's his
Speaker:website. But I know that you're thinking, yeah, this guy was
Speaker:up to 100 episodes. How is he growing it? I was very
Speaker:intentional with getting the guest involved
Speaker:in the process from day one. It wasn't just, hey, I'm going
Speaker:to send you a questionnaire, you're going to come on the show, and then like,
Speaker:I'll tag you in a post. It was a, here's the episode.
Speaker:What was your favorite part? Afterwards, let me make a personal phone call
Speaker:to you and thank you. Let me send you a postcard
Speaker:thank you letter after you came on the show. I bet I did that
Speaker:all the way through the first hundred episodes. And then it just. I was managing
Speaker:the agency and managing multiple staff and then it kind of fell
Speaker:off. But I attribute a lot of that growth early on to those
Speaker:personal touches after the episode happened. Because what I
Speaker:found is that each of those guests, because they got the thank you
Speaker:card, they would share that and then they would share the episode. They
Speaker:were excited about the fact that they had been on this thing
Speaker:that not a lot of people in the area had heard of. They're like, hey,
Speaker:I was on a podcast. People were like, what is that?
Speaker:But
Speaker:for me, it's the relationship with those people that can lead to the
Speaker:serious
Speaker:monetization,
Speaker:not
Speaker:the
Speaker:whatever
Speaker:money
Speaker:you
Speaker:spent.
Speaker:We Talked to these 15, 20 people that had approached
Speaker:us from the hospital, and we figured out that the majority of what
Speaker:they needed or wanted was, okay, we need some basic Google help
Speaker:with, like, Google my business, Google search. We need some help with
Speaker:our website. A lot of them in this area were on, like, Wix,
Speaker:Squarespace, or WordPress templates, and we need to get the
Speaker:word out there about what we're doing. And so he listened to
Speaker:people, found out what they wanted, and then gave them what
Speaker:they needed.
Speaker:And
Speaker:then we would bring a mobile podcasting studio to their
Speaker:location, and we had a DSLR camera on a tripod, and we
Speaker:would show up and we would record their story.
Speaker:Right? And then as the agency scaled, we actually ended up getting away from restaurants
Speaker:because their margins are super thin. But as we scaled, then we took
Speaker:that same model, a diagnostic and a templatized
Speaker:package, and we took that to larger companies. And
Speaker:so there you got to find people that have a budget for this.
Speaker:So he figured out that, yeah, restaurants are not really my target audience. Went
Speaker:after bigger companies. But also he mentioned that he earned a
Speaker:grant to set up a studio in downtown Canton,
Speaker:Ohio. I wanted to hear how that happened. So the grant was actually through
Speaker:Jumpstart. Jumpstart Inc. I think they're out of Cleveland. We
Speaker:submitted to be a member of an accelerator program. Part of that
Speaker:accelerator program was creating a business model. You got coached
Speaker:by a couple of folks. We met a wonderful gentleman named John Kuhn through that
Speaker:program, and he taught us the consultative approach. And
Speaker:we went through and had to pitch
Speaker:basically a. A value add to our local
Speaker:area. And so I use that story of
Speaker:the podcasting, the storytelling, how we saw it
Speaker:affecting our customers, how it had personally impacted the audiences
Speaker:that I had and all the messages that I had received from people that,
Speaker:you know, how much more hope they had hearing these stories
Speaker:and the thousands of listeners a month that we had garnered. And
Speaker:through that process, Jumpstart linked us with the
Speaker:Canton City Council. So here again, relationships that led to other
Speaker:relationships that lead to more opportunities. And the local representative that was
Speaker:in charge of the Canton incubator, Linda Hale, we fielded the pitch
Speaker:and said, you guys are getting ready to build this centennial
Speaker:plaza here in downtown. You're trying to get more people to
Speaker:come to downtown. In order to do that, rather than
Speaker:just promoting events, why not promote the stories of all of the
Speaker:people who build businesses here in downtown? And that
Speaker:secured our pitch for the grant for the incubator in downtown.
Speaker:Our requirement for accepting that grant was that we had to build
Speaker:out a studio and then we had to interview all of the people
Speaker:that were a part of, I believe they called it the Fourth Street Collective. And
Speaker:so they were all business owners. Again, more relationships in
Speaker:downtown Canton. And so he has a podcast where people are
Speaker:going, I didn't know this about this person or I didn't know this person was
Speaker:from or our area. And he used that and it
Speaker:grew and everything was great. And at some point he decided to
Speaker:pivot. We expanded the scope of the storytelling to
Speaker:go beyond just local individuals and to find ordinary people doing
Speaker:extraordinary things, especially founders of
Speaker:businesses and telling their stories. For example, I remember
Speaker:interviewing a guy named Will Reynolds from Philadelphia. He's
Speaker:founder of a company called Seer Interactive. I had watched
Speaker:a bunch of his podcasting episodes and it's like everybody was asking him the same
Speaker:questions. So I, when I emailed him, I said, hey, would you love an opportunity
Speaker:to talk about your founding story? I see these other episodes, I would love to
Speaker:give you the chance to talk about why you started SEER in the first place.
Speaker:Came on the show. We replicated that pitch over and over again. And
Speaker:what we would do is we'd reach out to those founders, we'd interview
Speaker:them, and then two weeks later I'd reach back out to them with their
Speaker:promotional information and posts that we were
Speaker:going to send out. And then I would also add in a little line at
Speaker:the bottom that said, hey, just to let you know, we are also a full
Speaker:service agency. We offer X, Y and Z services. If you're ever in need,
Speaker:we'd love to be a consultative partner and I would just leave it
Speaker:open ended. I wouldn't push for a pitch, I wouldn't hard
Speaker:sell. But the number of people that within a
Speaker:month would email me back and say, hey, we came across this problem.
Speaker:I really trust your opinion on this. Would you be willing to give me
Speaker:30 minutes to just talk this through and then I'd get on a complimentary
Speaker:30 minute call with them and a good chunk of the time it would turn
Speaker:into a contract. And so he expanded from
Speaker:Canton, Ohio to New York and Chicago and all
Speaker:these huge companies making lots and lots of money. But he always had
Speaker:this one thing in his back pocket in case somebody asked for it. But I
Speaker:went on to produce and co host multiple other shows companies. Nice.
Speaker:It became a skill set that was ingrained. And then we added into our consulting
Speaker:approach and came mightily in handy. And so
Speaker:I asked him, you know, you're growing your business, you're
Speaker:doing things you haven't done before, and you're taking on systems.
Speaker:What's it like? And how do you know when to pivot? I had a colonel
Speaker:when I was in the Air Force named Colonel Phil Brown. I still talk to
Speaker:him twice a year. Amazing man, Huge influence in my life.
Speaker:And he was sitting next to me on a C130 while we
Speaker:were heading to. I want to say we were going to Alaska for a cold
Speaker:weather training. And he looked at me and he was like, you know what? Honestly,
Speaker:if you can go through life ready to seize any opportunity that shows up
Speaker:without seeking, then you'll be in a good spot. And so I always
Speaker:kept that in the back of my head. As the business was scaling, as I
Speaker:was making decisions to leave the hospital and go into this full time,
Speaker:allow the doors to open, continue to walk through them. Some of them are going
Speaker:to be scary, but life has a really great way of
Speaker:hitting you in the face with a shovel when it's time to make a decision.
Speaker:We would just leap. No matter how scary it was or how much we
Speaker:had thought we had to figure out or skills that we needed to learn, if
Speaker:it made sense to make the move. After looking at all the numbers, making sure
Speaker:everybody was stable, then we made that leap. And that's kind of how
Speaker:we approached every decision as we were scaling. So as
Speaker:the years went on, and he's getting bigger and bigger, they got to
Speaker:the point where they really weren't doing as much podcasting, and he was
Speaker:kind of hoping to get back on the mic. And during
Speaker:that time, something had come to the surface
Speaker:that Jan was not aware of, but now was something that. Had
Speaker:happened over the course of that entrepreneurial journey is I got diagnosed with ADHD
Speaker:and anxiety formally. But after sitting down with that counselor, I'm like, wow, okay, so
Speaker:my. I'm not broken. Like, me needing to
Speaker:feel like I'm working twice as hard as everybody else in the room just to
Speaker:get the same results is a byproduct of the way my brain's wired,
Speaker:you know, but that also comes with a lot of superpowers. But if
Speaker:I get really obsessed with the topic, I can learn it from molecules
Speaker:up to Building the skyscraper in the course of a month because I just
Speaker:become obsessed with it. And that's something that ADHD gives people as
Speaker:a superpower. This next show that I'm working on right now with the Yan
Speaker:Almasey brand is something I haven't come up with
Speaker:a name for it quite yet. I'm still kind of in the journaling stage, but
Speaker:it's going to be focused on talking to
Speaker:folks, especially entrepreneurs, who are diagnosed either
Speaker:high functioning autism, adhd,
Speaker:anxiety, depression, dyslexia, dyscalcia,
Speaker:and talking to them about their journey. How do you
Speaker:regulate yourself? Entrepreneurship is stressful. How do you keep
Speaker:yourself from going into a depressive spiral? What are your routines?
Speaker:What supplements are you on? But then also add in my
Speaker:expertise that I've gained over five,
Speaker:six years of obsessing over the diagnosis, like
Speaker:dopamine, epinephrine, all of these types of chemicals that are in your
Speaker:brain. Here's how they work, here's how that's different
Speaker:from someone that doesn't have this type of diagnosis
Speaker:and really lean into serving that population. Because I see so
Speaker:many Instagram reels, tiktoks of people
Speaker:that are just, I want to say, poking fun at
Speaker:those diagnoses, but it's become kind of like
Speaker:trendy almost to say, oh, I have an ADHD
Speaker:diagnosis. So I really want to educate more people on the
Speaker:science behind those diagnoses and then also share stories of people who are
Speaker:hyper successful with those diagnoses, basically to
Speaker:prove to the adhd, the autistic and the
Speaker:neurodivergent community that not only is it possible to
Speaker:find success with those diagnoses, but if you understand how your brain
Speaker:and body work slightly differently, it can actually be a superpower
Speaker:and an accelerator. We've got a great story about Thomas
Speaker:Edison. And no, not the one about 999 light bulbs. All
Speaker:that stuff coming up right after this.
Speaker:Yeah, yeah, yeah. Check out this story about Thomas
Speaker:Edison. Thomas had this interesting circumstance when he was
Speaker:a kid, and this is all documented, so you can Google this and look it
Speaker:up. But his mother received a letter from school
Speaker:that expelled Thomas and said, he
Speaker:needs to go to an institution. He's uneducatable. This kid is
Speaker:impossible to have in a classroom. His mother
Speaker:took that letter, put it in a box, and then chose to tell
Speaker:Thomas, you're too bright to be in
Speaker:traditional school. I'm going to teach you here at home.
Speaker:And then you'll go out into the world and you'll be able to prove to
Speaker:the world how bright you are. Thomas then goes on,
Speaker:obviously to become Thomas Edison, invents the light bulb.
Speaker:And then his mother passes away and he finds this letter and
Speaker:realizes the gift that his mom gave him
Speaker:by choosing to have him believe that he was bright
Speaker:beyond belief rather than inept.
Speaker:And that narrative rings so true to me because I was
Speaker:homeschooled until 8th grade and I 100% believe that if
Speaker:I was in the traditional public school system with the set of
Speaker:diagnoses that I had and the stories that my mom used to tell me as
Speaker:a kid of how hard it was to educate me, I wouldn't have been able
Speaker:to do that in a traditional schooling system. And so I really want to share
Speaker:that story with a bunch of folks too. It's like, hey, the narrative
Speaker:that you built for yourself, the way that you talk to yourself, can either unlock
Speaker:superpowers or they can become a myth that you just live in
Speaker:the shadow of for the rest of your life. And so what is John up
Speaker:to. Now in that time frame? I got married. Nice.
Speaker:Congrats. Thank you. And part of the
Speaker:flexibility benefited. When my wife and I sat down, we
Speaker:started having conversations about what type of life do we want to lead.
Speaker:But we sat down and I ultimately decided, you know,
Speaker:this has been a great run. The travel. I, I got to work
Speaker:living with my uncle overseas in Italy for a month and a half because I
Speaker:owned my own agency. You know, I've, I've gotten to go to Chicago, I've
Speaker:gone to nyc, I've spoken at conferences, I've, you know, done all
Speaker:this stuff. But with this last consulting role, I was actually, I
Speaker:last minute, like three days before her birthday, I was asked to fly out
Speaker:to Dallas for an off site. And we sat down and I was like, I
Speaker:don't know if travel is really my priority anymore.
Speaker:You're my priority. Us starting a family is a priority at this point.
Speaker:And ultimately I decided to go back to the hospital. So
Speaker:it's kind of been a full circle journey. Right. You know, I'm going
Speaker:back to the cardiac ICU to work. But the beautiful thing
Speaker:about the nursing field and what I'm really excited about is that full time
Speaker:nursing workload is only three days a week. And so the other days
Speaker:of the week I'm going to force myself to take
Speaker:probably a month to just relax.
Speaker:If I get some one off coaching clients through yanalmacy.com
Speaker:if I want to work with some neurodivergent entrepreneurs that are already emailing
Speaker:me because they know that I'm leaving my full time role. I'll work with
Speaker:people, but I'm not going to aggressively start something. I'm going to take it slow
Speaker:because I have the blessing of having that flexibility thanks to this path.
Speaker:Thematically, throughout my entire journey. I'm just going to do the
Speaker:research, I'm going to continue making connections, I'm going to continue talking to
Speaker:people and then I'm going to seize an opportunity when it shows
Speaker:up. And I'm a man of faith. So it's always been a big thing for
Speaker:me that, like, the door opens when it's meant to be there. You'll find the
Speaker:door. As long as you're willing to grab the handle and turn it, you know,
Speaker:it'll manifest itself at the right time. And so I wanted to
Speaker:ask John if he had any advice for new podcasters.
Speaker:And if you're hearing, you know, consulting coaching and you're like, I want to do
Speaker:that someday. I felt that same way when I went
Speaker:to go launch the agency and I tried to jump into coaching and
Speaker:consulting too early and what I found was
Speaker:that I could sell the services. But then I ended up with this weird feeling
Speaker:inside where I'm like, I don't like I sold it. And I'm convincing people that
Speaker:I'm an expert in this. I'm convincing people that I'm a coach, but I don't
Speaker:know if I'm actually giving them prudent advice. And I had this really deep internal
Speaker:dissonance over that. But now exiting
Speaker:this journey, building the podcast, building the agency, doing a
Speaker:lot of that stuff on my own, I'm very confident in the things that I've
Speaker:learned, the process that I have actually implemented, and
Speaker:feel like I can reasonably and honestly charge people a
Speaker:good rate for my consulting practice. Build
Speaker:something of your own, tangibly. Experiment on yourself
Speaker:first. Go out there and, and it's, I know it's
Speaker:all over social media that, you know, you can launch a course, you can do
Speaker:this, you can do that, you can become this influencer, this expert. Don't
Speaker:underestimate the weight that comes with that and be
Speaker:willing to do something for yourself.
Speaker:Build your own following first. Build your own show first. Try and fail
Speaker:on yourself first. Learn those lessons so that you can come out the
Speaker:other side and be really, really confident when you actually have the space to go
Speaker:and launch your coaching consulting practice. And then maybe you'll be in a place where
Speaker:you have that full time gig and you can throttle the extra income just
Speaker:based off of your calendar. But it would be totally different if I didn't
Speaker:have this proof of my competence and my expertise that
Speaker:I've built up over the last seven years. And I wouldn't trade it for the
Speaker:world, having done it, for myself, to go out and then coach other people.
Speaker:And I'll have a link to yannalmasi.com in
Speaker:the show notes. Jan, thanks for coming on the show, man. Appreciate it.
Speaker:Podcasts lead to relationships, lead
Speaker:to opportunities which lead to more relationships. And I
Speaker:love that bit about Thomas Edison. And I've never
Speaker:been diagnosed, but I'm pretty sure you could tack a bunch of
Speaker:letters next to my name, ADD adhd,
Speaker:any of those. And what's funny about it
Speaker:is I have a degree, which is so old, in
Speaker:electronic engineering, and I have a degree in teaching.
Speaker:And my first job out of college, I was a copier
Speaker:repairman with my engineering degree. And yet I would get pulled
Speaker:into marketing meetings and the CEO, I made
Speaker:a newsletter for the company that really helped let the left
Speaker:hand know what the right hand was doing. And he was just a
Speaker:big fan of me and would constantly pull in me into meetings,
Speaker:into. I'm like, why am I here again? He's like, just, we might call
Speaker:on you for some ideas because I just saw things
Speaker:differently now. We called it Creative
Speaker:adhd. They used to just call me hyper. And a
Speaker:couple swats from my dad and, you know, I wasn't hyper anymore.
Speaker:But it's one of those things where so many times we look
Speaker:at anything that's negative about us
Speaker:and you find out later it's a superpower.
Speaker:My parents weren't wealthy growing up. I didn't starve,
Speaker:but we didn't have a lot of money. So I had a paper out when
Speaker:I was 14, and I had my first job when I was 16,
Speaker:and I bought a lot of my own stuff and I bought my car
Speaker:and I learned how to save money and I learned how to work hard. And
Speaker:my grandpa told me, when you go home, you go home sweaty and tired,
Speaker:you work hard. And so some might say, oh,
Speaker:it's such a bummer, and, you know, we could play the victim, that it's not
Speaker:fair that I didn't have all the other things like all the other kids. I
Speaker:didn't have the expensive shoes and things like that. That's all right.
Speaker:It helped shape who I am. And that's what makes you
Speaker:unique. And that's one of the things that makes your podcast
Speaker:unique, is the fact that you do have a unique angle,
Speaker:different than anybody else, based on who you are and
Speaker:what you've lived through at this point. So I love his
Speaker:shows about helping people. He talked about the show with the
Speaker:letting people know that, hey, just because you live in
Speaker:Canton, Ohio, doesn't mean you're stuck here and your life is
Speaker:over. You know, you turn to suicide. I love that idea. And
Speaker:now he's got one for people.
Speaker:Neurodivergent is something I need to go look up, but I think it just means
Speaker:adhd. And, you know, our brains are wired different, and
Speaker:that can be a bad thing and it can be a good thing. I know
Speaker:that when I really get focused on something,
Speaker:a time goes at warp speed. When I was a musician,
Speaker:I had a. I built myself a studio in my basement.
Speaker:And I remember once I had a sequencing keyboard, so
Speaker:it was playing a part and I was playing the guitar and I was programming
Speaker:drums and I looked up and it was 4:30 in the morning
Speaker:and I've got studio speakers. Like, this wasn't me listening to my headphones. And
Speaker:God bless my mom, she never complained. But I just like,
Speaker:how is it 4:30 already? Because when I
Speaker:get hyper focused, like time just.
Speaker:It's just tunnel vision and I'm off to the races. I get that
Speaker:way sometimes when I'm making tutorials for the School of podcasting.
Speaker:And I'll look up and I'm like, oops, it's 2:30. I should probably put this
Speaker:down. But my brain is just going zaaa. And I'm
Speaker:ready to go. And so I'm like, well, I'm already here. I might as well
Speaker:keep going. So if you're a person that's like, oh, I couldn't do it because
Speaker:I have this or I have that or I'm an introvert or whatever,
Speaker:I'm here to tell you that might actually. I mean, introverts are great because
Speaker:they're great at noticing details. So whatever
Speaker:you think is your weakness might actually be your
Speaker:superpower. Hey, I announced a little while
Speaker:back one of the features we've added at the School of Podcasting are what we're
Speaker:calling listener parties, where we basically take your
Speaker:episode and a bunch of us get together and listen
Speaker:together. And we all have the exact same goal, to help you make
Speaker:the best content for your audience. So you explain kind of who your audience is,
Speaker:what you're trying to do with your podcast, and we listen and we hung
Speaker:out this weekend and did one. And it's so much fun
Speaker:because, number one, I see the attitude of everyone there.
Speaker:It's like, how can we make this better? And it's not that we're there to
Speaker:pick it apart. In fact, there was a lot that was really good, but there
Speaker:are a couple times where everybody's like, wait, you just lost me. I'm confused.
Speaker:And that's the kind of feedback you want where, hey, wait,
Speaker:is this a transition or is this the beginning? It was stuff that I
Speaker:just love to see because you never know when there's a typo
Speaker:or whatever's going on, or maybe the volume level is weird
Speaker:or you just miss this kind of stuff. So it's not
Speaker:only courses and yes, you get five hours of one on one training
Speaker:with me, but it's also the community. And I know
Speaker:as we're talking after the, the listener party was
Speaker:over, everybody was, there was like, this is the best part of the school of
Speaker:podcasting is the friends you make. The fact that you're not going through this together
Speaker:and that we're all just trying to lift each other up. So if you want
Speaker:to check it out again, it comes with a 30 day money back guarantee. Go
Speaker:over to schoolofpodcasting.com start, use the coupon
Speaker:code LISTNR and that will save you on either a
Speaker:monthly, a quarterly, or a yearly subscription.
Speaker:And I got to tell you right now, the quarterly thing seems to be, that's
Speaker:just something I started this year. I, I should have done that like 19 years
Speaker:ago. Everybody's like, hey, quarterly sounds good, I get to save a little
Speaker:more and it gives me three months. So if I want to do three months
Speaker:and quit, you can do that. But a lot of people stick around because again,
Speaker:that community. So thanks so much for listening. If you have a because of my
Speaker:podcast story, hey, I wouldn't have been able to do this, but because of
Speaker:my podcast blank, I'm always looking for those. Feel free
Speaker:to go out to schoolofpodcasting.com contact or, or
Speaker:just go to schoolofpodcasting.com feedback and you can leave it
Speaker:there. I'm always looking for feedback. So I'm Dave Jackson. I help
Speaker:podcasters. It's what I do. It's what I love to do for 20
Speaker:years and I can't wait to see what we're going to do together. So
Speaker:take care. If you're on the east coast, stay warm,
Speaker:be cool. We're all being cool, whether we want to be or not.
Speaker:And class is dismissed. If you like the show,
Speaker:please share it with a friend. If you like the show,
Speaker:pretty, pretty please share it with a friend right now
Speaker:and that's what Jeremy found out. Except his name's not Jeremy.
Speaker:It's Jan. And if you're thinking, this is
Speaker:not a blooper, this is. This is future Dave. If you thought
Speaker:today's interview sounded a little weird, long story short, we
Speaker:ended up using Zoom as a backup, and so.
Speaker:And we didn't have separate channels. I really wasn't set up for this. And when
Speaker:our first ring kind of went down, I'm like, let's just
Speaker:use Zoom. And later, I was like, yeah, I should have taken time
Speaker:to fix that. But to me, it was listenable.
Speaker:You worked in Canton. I worked at Sidetracked, but
Speaker:I'm literally. Right up the street. I'm in Akron. Yeah.
Speaker:Wow. Okay. Yeah. I live in North Canton now, so I'm even closer to where
Speaker:you're at. I worked at Graphic Enterprises when they were in downtown Canton.
Speaker:Wow. Fifth in Maine, I think it was, if I remember. Yeah. Yep. I remember.
Speaker:My favorite was during hall of Fame week, and a woman got out of a
Speaker:cab. She was old and probably drunk. Pooped in the street,
Speaker:got back in the cab without wiping her butt because there's no
Speaker:toilet paper on the sidewalk. And took off in the cab. And we're
Speaker:all like, okay, that's in front of our company. Like, who?
Speaker:Like, are we drawing straws? How are we getting, like, who's going to figure out
Speaker:clean up the poop in front of the company? That is Canton in a
Speaker:nutshell, man. Yeah.