#personalization has gone way beyond putting a first name on an email greeting.
In this interview, Volumental CMO Brent Hollowell explains to Chris Walton and Anne Mezzenga what #personalization, specifically with fitting the right shoe to the right foot, looks like in 2022.
Oh, and P.S. Volumental is the company responsible for the 1M foot scans lululemon did before launching its new sneaker last week.
For the full interview with Brent made possible by the support of our Shoptalk Spotlight Series Partner, Meta, head here:https://lnkd.in/eiAaPsxE
#volumental #retail #storeexperience #retailtech #personalization #AI #retailinnovation #storetech #retailing #shoppingandtheretailindustry #ecommerce #onlineshopping #lululemon
