"Think of #fraud pressure as squeezing a balloon.

If you clamp down on #fraud at one point in the #ShopperJourney,

you just push it to other points in the journey, because the underlying #products have value, they have an aftermarket. If I can get my hands on them. I can turn around and sell them. "

Signifyd's CMO Indranil Guha explains the dangers of account takeover to Chris Walton and Anne Mezzenga in our latest #spotlightseries.

For the full interview with Indranil Guha, head here: https://omnitalk.blog/2022/05/23/spotlight-video-battling-account-takeover-fraud-with-signifyd-cmo-indy-guha/

#retail #retailing #ecommerce #commerce #retailnews #shoppingandtheretailindustry #signifyd #fraudprevention

#brands #retailinnovation #futureofretail #omnichannel #omnichannelretail #frauddetection