Ever get an email saying that a product you put ordered and paid for was suddenly out of stock?

There may be more to the story and it could cost #retailers a #customer for a lifetime.

Signifyd CMO Indranil (Indy) Guha breaks it down for Chris Walton & Anne Mezzenga in this clip and how in the age of buying everything #online retailers can get in front of it.

For the full interview with Indy, head here: https://lnkd.in/grQ9rPV

#fraudprotection #commerce #retailing #onlineshopping #ecommerce #BOPIS #revenueoptimization #retail #retailtechnology