"What's 2-3% of bad? - Jonah Ellin 1010data

When you use bad LY comps to determine your #promotions #strategy, is a 2% lift really #progress?

1010data's Jonah Ellin breaks it down for Chris Walton and Anne Mezzenga in the latest #spotlightseries podcast. You can catch the full interview with Jonah here: https://omnitalk.blog/2023/05/01/spotlight-video-why-promotions-may-be-the-smartest-place-to-invest-in-data-ai/

#retail #retailing #ecommerce #commerce #retailnews #shoppingandtheretailindustry #promotions

#brands #retailinnovation #futureofretail #omnichannel #omnichannelretail