If you have a #beauty or #fashion brand, which outlet do you go to for #digitalmarketing?

Online #fashion mag or retail media network?

Lisa Collings SVP of Client Development at Epsilon shares in this Spotlight Series interview with Anne Mezzenga the correct way #brands should approach answering this question and why #CPMs aren't the only metric they should be looking at.

For the full interview with Lisa, head here: https://omnitalk.blog/2021/09/08/spotlight-series-video-the-secret-to-post-pandemic-digital-marketing-customer-first-not-channel/

#digitalmarketing #firstpartydata #retailmedia #marketing #epsilon #retailmedianetworks #retail #onlineshopping #brandmarketing #shoppingandtheretailindustry #commerce