Have you ever purchased something online, and then for the next two days you're served up ads for the very same thing you just bought? It's annoying for customers and a GIANT waste of money for retailers.
In their latest #SpotlightSeries Anne Mezzenga and Chris Walton ask Celebrus's Bill Bruno, how retailers can prevent both from happening.
Catch the full interview with Bill here: https://lnkd.in/gJf3Vf2Y
#realtime #identityresolution #ecommerce #onlineshopping #celebrus #thirdpartycookies #customerexperience
