"If you still start building your #firstpartydata system today,
it will take you a good two years...we have less than about eight or nine months for the deprecation of #thirdpartycookies."
Many #DTC, #retail, and #brand #marketing teams have been SO busy (i.e., surviving a #pandemic) they've not started building #firstpartydata systems, but NetElixir CEO Udayan Bose has a solution.
Anne Mezzenga sat down with Udayan for this Spotlight Series interview to talk about how NetElixir is helping #marketingteams tackle the impending deprecation of #thirdpartycookies by partnering to build solid #firstpartydata solutions.
For the full interview with Udayan Bose, head here:https://omnitalk.blog/2021/06/01/spotlight-video-first-rate-first-party-data-strategies-with-netelixir-ceo-udayan-bose/
If you're one of those #marketing people we mentioned above☝️and want to dive right in, sign up for NetElixir's Connecting The Dots Conference next week and get started: https://www.netelixir.com/events/connecting-the-dots-driving-change-through-innovation/?utm_source=website&utm_medium=omnitalk&utm_content=ctd&utm_campaign=CTD_06_2021
#commerce #retail #DTCbrands #ecommerce #onlineshopping
