Natalie Williams shares in this clip the million-dollar question NielsenIQ's new Omni Shopper platform is answering for #CPGs and #retailers.

Chris Walton and Anne Mezzenga sat down with Natalie Williams and Liz Buchanan of NielsenIQ last week to discuss how #retailers and #brands can use Omni Shopper to maintain a 360 view of their customers as shopping behaviors shift.

For the full interview, head here: https://omnitalk.blog/2021/04/14/spotlight-video-reinventing-omnichannel-performance-measurement-with-nielseniq/

#commerce #nielseniq #marketshare #onlineshopping #ecommerce #retailing #shoppingandtheretailindustry