"If you think your customer is only findable on Instagram, you're wrong."
In our latest Spotlight Series, Lisa Collings SVP of Client Development at Epsilon talks about how #retailers and #brands need to set their strategy on the #customer, not the #channel, even when that channel seems to be the "it" medium of the moment.
For the full interview with Lisa Collings and Anne Mezzenga, head here: https://omnitalk.blog/2021/09/08/spotlight-series-podcast-the-secret-to-post-pandemic-digital-marketing-customer-first-not-channel/ and download Epsilon's #Future of #Retail guide on our homepage at https://omnitalk.blog/
#retail #digitalmarketing #retailing #firstpartydata #retailmarketing #epsilon #retailmedianetwork #CMO