#RFID can set a strong #omnichannel foundation for many #retailers but they have to be able to know it exists.

The RFID Sherpas, Marshall Kay & John-Pierre (JP) Kamel tell Chris Walton & Anne Mezzenga in this clip that sometimes #rfidtechnology is simply presented to the wrong teams, under #IT or #lossprevention, and the impact it can have on #operations, #fulfillmentservices, #merchandising, etc. can go completely unnoticed.

For the full story, and to test your #rfid knowledge with the RFID Sherpas #rfidquiz, head here: https://omnitalk.blog/2021/02/01/spotlight-video-unlocking-the-value-of-rfid-with-marshall-kay-jp-kamel-aka-the-rfid-sherpas/

#commerce #retailtech #retailtechnology #BOPIS #rfidsolutions #shoppingandtheretailindustry #retailing #innovation