@Bethany Davis, President at @The Barcode Group: Found a new obsession? Private brands are becoming Gen Z's best-kept secret, mixing smart savings with that addictive treasure hunt thrill. Dive into the world where value meets adventure, as young shoppers rewrite the rules of brand loyalty one epic find at a time.

Watch the full video here:https://www.youtube.com/watch?v=Ba-KXFhVtF0

#retail #retailing #supplchainmanagement #onlineshopping #shoppingandtheretailindustry @chris @anne