“It can be livestream first, but the livestream has to have a container to live in.”

Jason Holland, President and Chief Business Officer explains to Chris Walton and Anne Mezzenga that while #livestreaming is the hottest trend since sliced bread, #retailers and #brands have to focus on building the foundation and infrastructure to support all digital content on their platforms.

For the full episode with Jason and to learn more about Firework, head here:
https://omnitalk.blog/2022/01/16/spotlight-video-future-of-shoppable-content-with-firework-president-cbo-jason-holland/

Thanks to our Sponsors Cleveron, Scandit, and Firework for making this and all our #NRF2022 Omni Talk Spotlight Series Interviews possible.