In our latest #NRF2022 Spotlight Series Interview Chris Walton and Anne Mezzenga ask Firework President and Chief Business Officer Jason Holland the million-dollar question:

"There’s a lot of hype around #livestreaming, would you say that it’s overhyped, underhyped, or appropriately hyped?”

See what Jason had to say in this clip, and for the full episode with Jason, head here:https://omnitalk.blog/2022/01/16/spotlight-video-future-of-shoppable-content-with-firework-president-cbo-jason-holland/

Thanks to our Sponsors Cleveron, Scandit, and Firework for making this and all our #NRF2022 Omni Talk Spotlight Series Interviews possible.