In this episode of our Retail Technology Spotlight Series, we speak with Tom Burgess, president of SnippMedia, about how new digital media channels can power attribution by connecting banking apps and retail purchases. We discuss how payments media allows banks to offer targeted deals and cash back to incentivize their card usage.
Consumer brands can now reach loyalty program members with offers at the point of purchase on banking apps. This simplifies digital attribution by connecting ad views to store purchases. With 60 million engaged consumers on banking apps, payments media represents the potential for retail media to expand in innovative directions, linking financial services to in-store buying in a new win-win structure.
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