"#Retailmedia is a matter of doing all the things that were done at some point but doing it at scale and doing it at speed for the purpose of reducing friction."
As ciValue's Pearl Lieberman points out in this clip, you can't operate your #media networks the same way you did before. You need to leverage #tech that can accelerate this process.
For the full Spotlight Series interview with Pearl Lieberman and Anne Mezzenga, head here: https://omnitalk.blog/2021/12/13/spotlight-series-building-a-retail-media-network-with-civalue-vp-of-marketing-pearl-lieberman/
#retailmedianetwork #RMN #retail #retailadvertising #CPG #brands #brandmarketing #grocery #groceryindustry
